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Brian Massey

Olark Live Chat - How Clever Greeters Increase Conversion Rates - 0 views

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    What is the equivalent of a good headline when you're talking about online chat? It's the questions your greeters ask.

    Like headlines, greeter questions provide better results when they are:RelevantSpecificNot cliche, i.e. UnexpectedOften, being relevant and specific is surprising enough to meet the last requirement: unexpected.
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