Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores
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You have to find out for yourself.
Karon offers a nice list of alternatives and some links to research for your enjoyment.