Infographic: Shopping Cart Abandonment and Tips To Avoid It | Monetate - 0 views
-
@SeeWhy provided one of the most mind-changing ideas to come out of last week's Conversion Conference in New York:
Shopping Cart Abandonment Isn't Necessarily Bad
Some shoppers must abandon once or twice before they can buy.
But when it's time to close the deal, you don't want your shopping cart to choke. This infographic is a fantastic summary of the best practices to keep someone in the buying process, and getting them back if they need to abandon.
How Shopify Onboards New Users | User Onboarding - 0 views
-
For online services like Shopify, "Onboarding" is a fancy word for conversion. This slideshow takes you through Shopify's successful onboarding process.
One thing to note: they have Optimizely split-testing software installed. This could be how they came to this successful "onboarding" implementation.
Why It's Like 1995 on the Mobile Web Right Now-Get Elastic - 0 views
-
@getelastic Linda Bustos sees what I see: that the state of mobile websites is like the state of desktop websites circa 1995. What will we look back at and laugh at in five years?
I think we'll laugh at the "hamburger" menu, what Linda calls the Adidas menu.
I also think we'll laugh at responsive designs for small screens, like phones. Small screens need a custom design.
The good news is that we have better tools for testing, and I expect Mobile 1.0 to have a short life relative to Web 1.0.
Linda's article is full of examples for you to not emulate. It will be seen as a harbinger of change in mobile.
Why your design team should hire a writer - Dropbox Design - Medium - 0 views
-
I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.
B2B Video Marketing Best Practices and Tips from Cisco on Onlinevideo.net - Online Vide... - 0 views
A well-rounded landing page (or not) - ion interactive blog - The best landin... - 0 views
7 Ways to Add "WOW" Factor to Your Landing Pages - ion interactive blog - The... - 0 views
-
The question to ask on a landing page is, "Will WOW increase my conversions?" Some of these "WOW" features have proven to reduce conversion rates. Rotating banners of any sort attract the eye away, and can pull readers out of the "meat" of the page where they are more likely to convert. Accordian menus and tabbed content may prevent scanners from quickly consuming the page. It's a bit of a Catch 22: they may not have the patience to click on each item until they've scanned the content... which is hidden. Social widgets can deliver social proof and increase conversion rates. However, social media chicklets that let the visitor go off to Facebook or Twitter work against the purpose of a landing page: to keep visitors on the page until they make a decision. Why send traffic that you've paid for off to Mark Zuckerberg? Lightbox popovers are universally derided if you ask people. However, they almost always increase conversion rates.
Every audience is different, so test these WOW features with your own crowd.
Study: Web Promos to Triple by 2012 - 0 views
12 Things to Do After You've Written a New Blog Post - 0 views
Fiber One Sparks Up Boomer Love With Cheech and Chong | ClickZ - 0 views
-
It is always tough to market to a specific target. Here Fiber One is clearly targeting boomers, and a particular brand of boomer. No doubt this will hurt their sales to conservative families. There will be some backlash. But, we all must be creating content for more and more specific markets, and walking away from the others if we're going to grow our businesses. Hat tip to Fiber One: may your bravery be rewarded with sales and market share.
Rotating Offers - the Scourge of Home Page Design - 0 views
-
@widerfunnel "We have tested rotating offers many times and have found it to be a poor way of presenting home page content." Enough said.
Businesses love rotating banners because they are cowards. They are afraid of picking something and running with it. They don't want to lose a chance to get everyone. Well, when you try to sell to everyone, you sell to no one. If you won't listen to me, please, read Chris Goward's article. When it comes to testing, the Wider Funnel people konw what they're doing.
5 Lies Website Conversion Consultants Tell - Get the Truth - 0 views
-
Whenever someone writes an article about Conversion Consultants (like us), we are always nervous that we might cross some of these lines.
We know that we have made these mistakes in the past.
The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".
I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.
If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.
« First
‹ Previous
41 - 60 of 62
Next ›
Showing 20▼ items per page
This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.