11 A/B Split Testing Mistakes I See Businesses Make All The Time - 0 views
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@peeplaja has put into one blog post most of the hard lessons we've learned over the years of testing here in the Conversion Lab. Peep doesn't mince words ("There is no best color").
Don't let all of this scare you. It's better to try and learn from your mistakes than to not make any mistakes at all. Test away!
Lander Academy: Dustin Spark's Worst Landing Page Mistakes - 0 views
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Dustin Sparks is another fixture in the Conversion epicenter we have here in Austin, an epicenter that includes both Bryan and Jeffrey Eisenberg.
Dustin provides a very comprehensive and easy to consume list of the landing page mistakes that are costing businesses money across the Web. To find out how you can get a free copy of the Kindle edition of my new book join my Friends of the Author list now.
The Shocking Truth About How Web Graphics Affect Conversions - 0 views
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@KISSMetrics - David Ogilvy is experiencing something of a renaissance these days as his experience and research in offline marketing are proving true in online marketing. And we need him. Images are an abused medium on the Web, and this article points out mistakes that you are probably making.
There are some real nuggets here, such as "Captions under images are read on average 300% more than the body copy itself" Ask your designer what research he has for his decisions.
This is an important article, and you should read it before you blindly follow the advice of lazy designers.
How To Conduct A Conversion Optimization Experiment | Relative Bearing - 1 views
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Here's the first line from this very helpful little post. "0 sales! What? But we got 517 unique visitors this week!" Airing your mistakes is not seen as smart marketing in many circles, but this kind of thing really is helpful. Besides the important moral of this story, there's another:
Failing the right way leads to success faster. Failing without knowing why invites unnecessary failure.
I predict good things for these folks.
Transactional Vs. Relational Shoppers - wizardofads.com.au - 0 views
12 Landing Page Mistakes That Scream `Home-Made`-Design for Founders - 0 views
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@ashocka18 has written an article for designers working on landing pages. In the process Heidi has linked to some very helpful posts.
I was struck by the way she laid out the article, perfect for those of us who scan. Your landing pages should be designed to help scanners find the salient points of your copy... like where the link to my post is.
I especially love the banner images for each topic. Very fun. Boring Call to Action Button Lame Logos Inconsistency Too many fonts Random colors Spacing fails Cheesy stock photos (I call this "Business Porn") Overuse of photoshop effects Icons from everywhere Readability issues Navigation Check it out.
12 Blog Mistakes Killing Your Leads and Email List Growth (and how to fix 'em) - Rich Page - 0 views
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A blog is critical for SEO. It can also be a great lead generator and email list builder.
The Conversion Scientist™ is crucial to our marketing efforts.
Rich Page has a great list of do's and don'ts here with examples. You should take a look. Annoying Ads Unclear value proposition Articles with no call to action Not mobile optimized Short articles, no sub-headlines Cluttered sidebar columns No social proof Bland articles Poor incentive to subscribe No exit-intent popups Start Here page
5 Lies Website Conversion Consultants Tell - Get the Truth - 0 views
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Whenever someone writes an article about Conversion Consultants (like us), we are always nervous that we might cross some of these lines.
We know that we have made these mistakes in the past.
The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".
I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.
If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.
Why Do Mobile Users Not Buy On Mobile? | AdExchanger - 0 views
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We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn't convert well. This is a mistake.
Two points found in this article drive the point home:
App and Mobile Functionality (sucks)Mobile Represents a Different Type of userSpend some time on your mobile site. Don't just create a responsive version of your desktop website.
is split testing bad for seo? only if you make these mistakes | elegant themes blog - 0 views
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Fear not, especially if you're shepherding a new testing initiative for your company. There's great advice and encouragement here.
To avoid these mistakes in your business, consider a Conversion Catalyst program from Conversion Sciences. Your first call is free.