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Brian Massey

How Shopify Onboards New Users | User Onboarding - 0 views

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    For online services like Shopify, "Onboarding" is a fancy word for conversion. This slideshow takes you through Shopify's successful onboarding process.

    One thing to note: they have Optimizely split-testing software installed. This could be how they came to this successful "onboarding" implementation.
Brian Massey

Call To Action Buttons: Does Size Matter? « Get Elastic Ecommerce Blog - 0 views

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    Evaluation of button testing
Brian Massey

Top 14 free marketing tools and resources - 0 views

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    Greatg collection of tools from MarketingExperiments for testing plans.
Brian Massey

Google Website Optimizer Plugin | ContentRobot - 0 views

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    Wordpress plugin handles the details of using Google Website Optimizer on your blog.
Brian Massey

Google Adwords CTR Validity Tool - 0 views

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    Tells you if you have a large enough sample to determine if one solution truly outperformed another. Thanks @TheGrok
Brian Massey

How to increase sales by 62%? Try removing some content from your landing page - 0 views

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    The lesson of this landing page case study is "Less is more to a point." This supports the lessons of my Backward Landing Pages post and column.
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