First Round teaches startups to pitch VCs - Business Insider - 0 views
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The questions become the plot points — the market potential, the technology advantage, the sales prowess — and the story of the startup starts to take shape.
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"Pilarinos is one of dozens of startup founders who have graduated from a two-year-old boot camp run by First Round, a venture-capital firm that focuses on early-stage tech startups. The two- to six-week program drills its cadets in important lessons that are part Sales 101, part human psychology seminar, and part tutorials on practical tasks like creating slide decks. The goal is to help startup founders, who may have spent months or years engrossed in arcane product details, sell their vision to the people with the money. And in a funding environment in which the easy money has dried up, the CEO boot camp, known as Pitch Assist, could become increasingly critical as startups fight to secure more financing. Going straight for the jugular The coaches at the boot camp, who are basically First Round partners, don't pull any punches. On the first day, CEOs are put on the spot and made to answer the burning questions investors will have - especially the tough questions for which the CEOs might not yet have answers. "Some of the questions are the sort of holes in the business," First Round partner Bill Trenchard said. "No company is perfect. There's always a weak point in the architecture." First Round First Round normally does only seed rounds of fund-raising. Pitch Assist helps those companies go on to raise their next round. Young CEOs aren't used to talking about those holes. No one starts a sales call by going over their weaknesses. When pitching investors, however, those weak points have to be addressed head-on in the presentation. "If you try to play games or try to hide things, any reasonable investor will notice," Brett Berson, First Round's vice president of platform, said. "And once you've lost that credibility, there's no coming back from that." Berson estimates that it takes about two hours of work to go through each question, but after that startup founders can step back and see the overall picture. The questions become the plot points - the m