Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started - 0 views
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On their own the features are interesting, but it's the message behind the features that really caught my attention. Together, these features amount to a very clear benefit: The removal of limits to how you communicate with others remotely. Think about it: Every other app or device we use for communication requires a certain category or format of that communication. Phones are great for long-form audio. SMS is great for text and sometimes images. Other messenger apps are great for short form messages and transactional conversations. But before this release, no single app or device optimized for all the ways humans communicate: long form, short form, audio, video, text, photo, and drawing. Which means that Snapchat, for now, is actually pretty special.
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"It lets private conversations morph between mediums depending on what users want to show or tell," explains TechCrunch editor-at-large Josh Constine. "Snapchat is positioning itself as the most vivid, human way to chat.” And it's doing so in a single, simple interface.
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"There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: "I don't get Twitter. Why would I want to know what you had for lunch?" It then evolves into miscategorization: "The iPhone is actually a pretty crummy phone." We get so caught up in definitions, we almost miss the larger leap that's occurring: "Why would people use messenger apps when you can just text?" Then, finally, we get it: "The iPhone is not a phone at all. It's an everything device. And Twitter is not about lunch. It's about removing the barriers to real-time publishing." While we're busy missing the big picture, a rapidly growing niche of early adopters is diving in. Early adopters don't get distracted by the need to categorize or define the technology. They just use it. And in repeated agenda-less use, the bigger picture becomes clear. This same pattern is happening today with Snapchat. Hang with me. Don't roll your eyes just yet. I'm going to pay it off. I've been a Snapchat doubter for a while now. Like many others, I relegated it to a fad or a niche service for a subset of a subset of the population. I'm beginning to realize I was wrong."