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Mac users are better educated (67 percent of Mac users completed a four-year degree, while only 54 percent of PC users did so), more liberal (58 versus 36 percent), more urban (52 percent said they live in a city while PC users tended to live in rural or suburban areas) and younger (18-34 demographic) than their PC counterparts (who tended to be more in the 35-49 demographic).

PC users, the survey found, like fitting in over "making their own mark" (twice as often as Mac users); prefer staying at home to "partying"; enjoy mainstream TV shows (such as "The Tonight Show") and TV channels (The History Channel, Syfy, USA) much more than Mac users (who tend towards edgier shows like "Parks and Recreation" and channels like Bravo, Showtime and HBO); they prefer to be "later adopters" of technology and are twice as likely to find it a "struggle" that's akin to learning a foreign language, and PC users tend to stick with well-established brands in everything from restaurants to painters, while Mac users bent towards the newer, more fashionable trends.