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Four possible scenarios of video industry: 1) Universal supermarket (few digital platforms with 100% content, AI based special selections for users), 2) Content endgame (content owners withdraw content from plarforms, develop D2C approach), 3) Revenge of the broadcasters (media holdings win their shares by partnerships with telecpms and offering local content, global content exist on digital platforms), 4) Lost in diversity (multiple content creators, multiple content distributors

Airbnb Inc, has ambitions to develop a slate of original shows to whet customers' appetite for travel. Airbnb has batted around ideas for creating or licensing mini-series and documentaries about travel, and shows featuring Airbnb homes, guests and hosts. The company is considering streaming films and shows through its app as well as through other video platforms. Original shows could also entice customers even before they have decided where to go on vacation