A polished site for recording, uploading and sharing audio files... it offers the ability to share audio files with social tagging on FB, Twitter and Tumblr, and also timed comments too. Seems to be getting more and more popular. Perhaps we can use its API for our Well Said app...
Today Apple released a free Mac App called Configurator which lets you administer multiple iOS devices at the same time. Perfect for schools!
This is the app you need to deploy your iPads at your school and it’s easy to use. You can deploy iPhones, iPads, and iPod Touch devices in mass. You can set up 30 at a time and quickly at that. Configure settings, install apps, set preferences, you name it.
Awww... how cute!!! This is a technology that will bring in lots of joy & laughters to everyone, adults & kids!
This marketing campaign by Disney is very successful!
1. Know Your Audience
If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives.
In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
2. Provide Value
Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
4. Look Beyond Facebook and Twitter
Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones.
Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
People share things not only because those things look good, but because those things make them look good.
7. Measure Success
Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are:
Awareness - impressions, reach, mentions
Consumption - clicks, visits, referrals
Engagement - likes, shares, +1s, time on site
Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
Facebook is a known productivity killer. However, it has one advantage over other apps: everyone uses it. You can use it for more than just cat memes and baby pictures. Here are some of the most useful things you can do.
Well,
that was quick. Right after yesterday's surprising announcement,
Sony flew its yet-to-be-released NEX-VG10 camcorder into London just in time for
today's showcase event. Naturally, we had to get our hands on this shiny baby,
and boy we were impressed. In case you missed the news, this snazzy device is
the world's first consumer HandyCam with interchangeable lens, meaning you can
share E-mount lenses with your young NEX DSLRs, or take advantage of
the abundant A-mount lenses with the help of an adapter (which will cost you
extra, mind you). Likewise, there are also hot and cold shoe mounts on the mic
shaft to cater your current camera accessories. Read on for our thoughts on the
rest of the camcorder -- we've put together a little sample clip for you at the
end as well.
There
isn't much to complain about with this $2,000 (and, sadly, possibly £2,000 for
the Brits) piece of kit in terms of appearance and ergonomics. We like being
able to hold it by either the seemingly solid body (using the strap) or the mic
shaft, and both ways provided comfortable grip without much fatigue due to the
light weight (even with the bundled lens). We were also able to quickly master
the jog-dial control next to the 3-inch screen, but for this price, we expected
a touchscreen interface as well to make life easier. As for the bundled F3.5-6.3
18-200mm lens, we found that zooming required a bit more effort than we liked,
so thankfully there's auto focus mode -- just like any ordinary camcorder -- to
save us from further wrist work with the focus ring. We must also point out that
unlike the Olympus PEN,
this Sony camcorder didn't pick up any mechanical noise from its lens auto
focussing; otherwise, this kit totally wouldn't deserve such price tag.
Of
course, what we really care about is the picture and sound quality. All is
revealed in our sample reel below (remember to enable HD playback mode), but in
brief: stunningly accurate colors, sharp 1080/60i picture, and impressive audio
sensitivity (notice how the mic was able to pick up conversations from afar; you
can also enable just the front mics to minimise background noise). You may
notice some shakiness while we were adjusting the lens -- we'll blame it on our
lack of practice from the little hands-on time we had. Regardless, the NEX-VG10
certainly lived up to our expectation, and we look forward to hear what the
filming hobbyists think of this prosumer-level camcorder when it comes out in
September.
Update: commenter
aim120 dropped us a link to Sony's own sample clip. Enjoy!
To be effective
at improving productivity and content retention, mobile learning
content must take a different form from what has gone before. And it
is content — content fit for the mobile learning purpose — that
will drive market growth.
there are two types of user for mobile learning —
the “considered” user and the “trigger” user.
The considered user
downloads and views learning material
The trigger user
responds to contextual situations that require action
know what
know-how
Mobile learning is
also best focused around “inflection points.” These are times
during the week where there is no opportunity to redo the task, and
where high performance is vital. Examples of inflection points
include issuing a verbal warning to an employee, conducting a meaty
interview, and doing a key client review.
the
idea of learning separated by an extended period of time from the
“Event,” when a person actually attempts to use the learning has
to be challenged. Few learners today want the information weeks and
even months in advance. They actually would like to have specific
top-of-mind and refresher learning “on-demand” minutes or even
seconds before they will need to use it.
If i can recall what I have read up quite some time ago, there needs to be a team managing this site. It involves administrators, programmers, lecturers, content contributors, etc. Thus, if we were to set this up, we need to gather the required people first.
Augmented reality, or the blending of the real world with computer graphics on the fly, is one of the most exciting fields in tech right now
Zugara, an interactive marketing agency, has built something a bit more practical for the time being. It’s put together the Webcam Social Shopper, offering a way to help you try on clothes online from the comfort of your bedroom.
t lets you overlay a static image on top of your body and pretend you’re wearing it. Which is sort of a start.
Zugara is also trying to weave a social element into the application, offering examples of sharing outfit choices over Facebook or allowing friends to help choose outfits in real time, which could turn out to be the app’s real strength.
I spoke about Open Educational Practices, (including Open Educational Resources and Open Scholarship) a subject which I am learning more about all the time as the movement grows and gains traction. You see, the idea behind open practices is that anyone can gain access for free, at any time and in any place - courses, software, ideas, knowledge, people... OEP requires everything to be open - for access, scrutiny and repurposing. So whether it's licensing agreements such as Copyleft or Creative Commons, or open access journals, or even massively online open courses, the open educational practices are gaining ground and influence in the academic world.
It's not going to be easy to change a model where knowledge has become a commodity though. Too many powerful people and organisations stand to lose a lot if everything becomes 'free' and open. But things are changing slowly. The publishing houses who once had a strangle hold on academic journals are beginning to lose their grip. Some are having to change their business models. Google Reader and Google Books for example, are giving us all more than a glimpse of the pages of just about every book that has ever been published. And open access journals are opening up knowledge for all without payment. So when a student comes up against a paywall - what will they do? They will go elsewhere of course - to the free versions that are out there on the web.
srooms. The Gainesville Sun reports that the University of Florida is offering an online course called "21st Century Skills in StarCraft," which requires student to play the real-time, multi-player online strategy game "StarCraft" for up to two hours per week.
University of Florida is offering an online course called "21st Century Skills in StarCraft," which requires student to play the real-time, multi-player online strategy game "StarCraft" for up to two hours per week.
Thanks for sharing this. It's something I might be able to use for my trainees next semester.
BTW, gaming as tests is news only to the layperson. Gamers and educators/researchers involved with gaming know that games are mainly a series of tests! People can't get over the idea that you can actually enjoy yourself taking tests.
Google () announced Wednesday morning that it has begun rolling out mobile editing for Google Docs (). The update isn’t yet available for everyone, but it should be available to all over the next few days.To date, only Google Docs spreadsheets have supported mobile editing. When the the update hits, all Google Docs documents will be editable on devices running Android () 2.2 (and higher) and iOS 3.0+.We’ve not been able to test it out yet, but Google has released a little video — as seen above — showcasing the new mobile editing capabilities of Google Docs.
That means that...
- You can work on that important memo...while on the bus or train to work.
- If you're behind on a group proposal, but really want to make it to the ball game tonight, your whole team can work on it from the bleacher seats.
- You can take minute-by-minute notes at a concert so you'll always remember the setlist. And your friends can jealously follow in real-time at home.
- and the list goes on!
The major difference, then, is the database. SafeAssign's library will include a scan of the Internet and weekly updates of the ProQuest ABI/Inform database of 2.6 million articles, as well as student and faculty submissions made Blackboard's network of users.
Barrie said Turnitin has a far larger advantage of scale: the Turnitin database includes 40 million student papers from 9,000 academic institutions in 90 countries.
SafeAssign asks students for permission to store their papers each time they submit one via Blackboard, which may mean that the catalog grows more slowly than Turnitin's average of 100,000 new papers each day.
Turnitin vs SafeAssign for Blackboard. Both are building blocks for blackboard System. SafeAssign is free but a bit unstable, Turnitin is a paid service and subscribed by most institute of higher learning, as well as book publishers.
Technology. We can’t all be web designers or software developers but we can most definitely utilise a lot of this geeky stuff.
ake a Note Pad and Pen write down your Most Important and Cherished Goal in life and start breaking this down one line at a time describing how you are going to start to achieve this, how you will feel when you reach this goal, what’s the time line to completion, who’s going to help you, what things are essential in reaching the goal, whose going to share it with you, whose going along for the ride and so on.
note that many apps will take between four and eight weeks to build, with the average being six weeks. With a full-time developer (40 hours per week) and a part-time designer (20 hours per week), the average man-hours per week is around 60. Six weeks multiplied by 60 hours per week equals 360 hours. Solid designers and developers will charge around $100 per hour, with top talent peaking at around $150 per hour and lower-end U.S.-based contractors charging around $65 per hour. Using the $100-per-hour rate yields a total of $36,000 (360 hours × $100 per hour). That number can quickly fluctuate: if your app took four weeks to build (240 hours) and the average was instead $75 per hour, the total would be $18,000 (240 hours × $75 per hour).
Note: For games, the number of total hours is much higher, and ranges between 700 and 2,000 hours. This equates to three to six months of work, depending on the number of developers working on the game simultaneously.
Money issue about developing an mobile app heh.
They have interesting ways to cut back budgets too in this new platform...
like getting interested developer to buy in your idea , hiring interns, taking reference to existing applications etc.
O'Reilly released many good technical issue books hence I think their words proved some credibility.
bernard tan on 17 Nov 11very useful concepts and implementation to work around without big rewrite of your codes. save you lots of time :0
