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Kartini Ishak

21 Rules for Social Media Engagement - 0 views

  • Rules of Engagement As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve.
  • Don’t just participate solely in your own domains
  • Participate where your presence is advantageous and mandatory.
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  • Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.
  • Become a true participant in each community you wish to activate. Move beyond marketing and sales.
  • Don’t just listen and placate — act. Do something.
  • Consistently create, contribute, and reinforce service and value.
  • Don’t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.
  • Give back, reciprocate, and recognize notable contributions from participants in your communities.
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    Rules of engagement - Social Media.
Ashley Tan

Learning Through Digital Media » Facebook as a Functional Tool & Critical Res... - 0 views

  • Teaching with Facebook is a way for me to engage my students, since many of them will be on the site before, after, and during any lecture. More than engagement, using Facebook allows me to build a bridge between my classroom curricula and what my students are doing outside the lecture hall. I must admit that student expertise with digital media often exceeds my own, and my attempts at using Facebook function as a common language that sets up my classroom as an experimental space allowing students to take risks, make connections, and participate with an alternative teaching style. As much as there are a number of other Facebook educators—there is even a Facebook groups for educators—I am certain that on my university campus I am the only instructor using this social network. My university administration has accused me of subverting our institutional course management system. They are correct. Facebook may be a commercial enterprise, but I argue that students can maintain a Facebook identity after they leave university. The work done in our lecture as represented in our Facebook group is something that lasts beyond a typical university course management system. In other words, access to the information, discussion, links, and learning is not cut off once the course is over.
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    Teaching with Facebook is a way for me to engage my students, since many of them will be on the site before, after, and during any lecture. More than engagement, using Facebook allows me to build a bridge between my classroom curricula and what my students are doing outside the lecture hall. I must admit that student expertise with digital media often exceeds my own, and my attempts at using Facebook function as a common language that sets up my classroom as an experimental space allowing students to take risks, make connections, and participate with an alternative teaching style. As much as there are a number of other Facebook educators-there is even a Facebook groups for educators-I am certain that on my university campus I am the only instructor using this social network. My university administration has accused me of subverting our institutional course management system. They are correct. Facebook may be a commercial enterprise, but I argue that students can maintain a Facebook identity after they leave university. The work done in our lecture as represented in our Facebook group is something that lasts beyond a typical university course management system. In other words, access to the information, discussion, links, and learning is not cut off once the course is over.
Kartini Ishak

The best and worst times to post on Facebook, Twitter | Marketing magazine - 0 views

  • In a study of link performance for short URLs generated by the service and posted on Facebook, Twitter and Tumblr, 1pm–4pm on weekdays emerged as the most fruitful time to post a link on Facebook, while for Twitter 1pm–3pm was best.
  • For both Facebook and Twitter, brands should avoid posting links after 8pm and before 8am, after 3pm on Fridays and on the weekends, or they run the risk of achieving low engagement on the post.
  • Facebook traffic begins to rise at 9am, peeks mid-week between 1pm and 3pm and fades from 4pm. Links posted from 1pm to 4pm result in the highest average click throughs, with absolute peak performance coming at 3pm on Wednesday.
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    Social media audience engagement timings
Kartini Ishak

Google is removing video responses on YouTube from September 12 due to low engagement -... - 2 views

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    Google is dropping video responses on YouTube from September 12.
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    For the time being as "The company says it's working on a replacement, such as including video links in comments, to help promote better engagement"
bernard tan

Why the iPad Will Not Save the Publishing Industry - woorkup.com - 0 views

  • Leaving purely technical considerations aside (in some cases the final result is better than in others), the general quality of those magazines is without doubt extremely high and the integration between classic and multimedia content makes their reading experience very pleasant and engaging. But there is a basic limitation that could play a significant role in preventing their widespread diffusion, thereby making them not competitive in terms of economic return. The problem is not the limited number of iPads in circulation, as some may think, but the difficulty – or the inability – to download single issues of a certain magazines on your device because of their excessive size, which usually is around 400 MB.
  • the general quality of those magazines is without doubt extremely high and the integration between classic and multimedia content makes their reading experience very pleasant and engaging. But there is a basic limitation that could play a significant role in preventing their widespread diffusion, thereby making them not competitive in terms of economic return. The problem is not the limited number of iPads in circulation, as some may think, but the difficulty – or the inability – to download single issues of a certain magazines on your device because of their excessive size, which usually is around 400 MB.
  • each download may take a period ranging from twenty to seventy minutes if you are connected to a wi-fi hotspot. If you use a 3G connection, instead, the download is inhibited and a message warns you that, due to the excessive size of the file, you must be connected to a wi-fi to continue to the download. Apart from the frustration generated by waiting too long for the completion of the download (especially if you consider that there are an infinite number of alternative sources of information available in a few seconds, for free, just surfing the web), when the user doesn’t have access to a wi-fi network, he is likely to quit the purchase altogether
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  • This limit, which negatively affects sales volumes and profitability of editorial projects aimed at iPad users, will bring developers to rethink radically the structure of such contents and limit their size. Otherwise, a significant proportion of those users who have once experienced the frustration of the download will not want to repeat the purchase a second time.
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    Something it's not about how rich or engaging the contents are but how the ease of being able to reach for it is. ( infrastructure) Afterall would you bother buying a magazine from your local newsagent if you had to stand there and wait in a queue for 30 minutes or more.
Kartini Ishak

Using Facebook for marketing - 10 company examples and engagement tips > Smart Insights... - 0 views

  • Facebook explanation of the best way to engage brands Facebook Head of Brand Solutions, Chris Pan talks about: Fan pages as an authentic voice | Brand fan pages by fans | Content is king | What people want to hear vs. what you want to tell them | Facebook marketing solutions
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    View the video by Facebook's Head of Brand Solutions, Chris Pan on Facebook explanation of the best way to engage brands. It is how fan pages on Facebook acts as a voice of the company/organization, content we provide is important and what people wants. 
Kartini Ishak

Twitter as a Metacognitive Support Device by Alan Reid : Learning Solutions Magazine - 0 views

  • From an instructor’s perspective, Twitter offers the ability to prompt students throughout the learning process by asking them to reflect on learning strategies and time management, which ultimately raises metacognitive awareness.
  • While the use of Twitter only shows a slight increase in grades (about .5 percent), it substantially improves engagement and motivation
  • Twitter enhances the social presence outside of the classroom, which leads to overall course satisfaction.
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  • if student satisfaction, engagement, and metacognitive awareness are all part of your definition of a successful course, then introducing Twitter in your classroom may be an option for you.
  • Twitter is not static. Rather, it is an interactive tool under learner control. Further, Maria Bannert refers to a metacognitive support device that “focuses students’ attention on their own thoughts and on understanding the activities they are engaged in during the course of learning.” When used explicitly as a tool to improve self-regulation through metacognitive support, Twitter becomes very effective.
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    An interesting article on how Twitter can be used as a metacognitive - thinking about your own learning - supportive device. 
Kartini Ishak

7 Tips for Igniting Your Content With Social Media - 1 views

  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
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  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
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    ""Content is fire. Social media is gasoline.""
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    Light my fire - The Doors :-)
bernard tan

Singapore Education Minister joins the blogosphere - 0 views

  • Education Minister Ng Eng Hen officially entered the blogosphere on Oct 1, joining the likes of Health Minister Khaw Boon Wan and Foreign Minister George Yeo.
  • Dr Ng told MediaCorp via email that penning his thoughts in cyberspace is an avenue for him to engage the public in a more personal way. His foray online "is an additional platform for me to communicate with parents and the public",
  • Apart from blogging about events or trips he had attended, Dr Ng also shares pictures taken during his official functions and visits. Dr Ng has also written on issues facing the education system.
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  • Dr Ng added that the blog is "where I share my thoughts and observations about education matters or related topics of the day. "I find it a useful way to capture reflections that arise from events that I attend or current initiatives that we are working on in education".
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    Our education minister Dr Eng Hen uses pens his thoughts in BLOGS to engage the public in a more personal way, sharing his thoughts and oberservations about educations matters. or related topics of the day.
Obi-Wan Fareed

How To: Make Your Website More Engaging - 3 views

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    Research-based
Ashley Tan

Nuts and Bolts: Social Media for Learning by Jane Bozarth : Learning Solutions Magazine - 1 views

  • In the industry right now – as we see in the Social Media for Learning report research data – there is considerable use of social media tools in instruction delivery efforts. But there’s less evidence that people are using the tools to support social learning. Often, people use social media tools as another means of delivering content. For example: Publishing the training department newsletter on a blog uto-scheduling tweets about class assignments from a Twitter account that does not otherwise engage with the learners or ask them to engage with each other Hosting a software application development course, in tutorial format, on a wiki By contrast, using social media to support and extend social learning invites learners to contribute, engage, and participate with one another online. For instance, when: Setting up a wiki for those in a new-hire induction program to work together to edit a FAQs page for use by the next group coming to the program Having managers-in-training use a microblogging tool for a leadership book-club discussion Helping to support and participating in a community of the organization’s customer service reps, to give them a place to share war stories and strategies for dealing with challenges           So just using the online tools to deliver content doesn’t support “social learning;” that happens when you use the tools to invite interaction from and between the learners. It’s about social, not media, and it’s about shared learning, not just pushing content.
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    New social media tools now enable social learning to happen on a much larger scale. But this doesn't mean that social learning is something we suddenly need to "do," as if it hadn't existed before or that we need to attempt to "implement." Rather, those involved in eLearning should work to ensure our designs home in on and support areas where social learning is already naturally occurring in the learner's workflow and leverage new tools where that makes sense. (Workflow questions: Where and when are workers asking for help from one another? Where do they need performance support?)
Kartini Ishak

Facebook's Redesign Hopes to Keep Users Engaged - NYTimes.com - 0 views

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    Looking forward to what's new and instore for the new Facebook redesign. 
Ashley Tan

Managing positive, neutral, and negative comments on social media - SGE : SGE - 0 views

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    We are not quite at the stage where we engage folks on our social media channels. But when we do, here are some tips on dealing with positive, neutral, and negative comments.
Ashley Tan

When Designing eLearning, Remember the "Inner Child" by Jon Duggan : Learning Solutions... - 1 views

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    "Designing meaningful and engaging lessons (for any form of delivery, including eLearning) is a task that every good instructional designer seeks to master. Teaching lower-school students is a privilege that quickly makes you realize that the approach you take when conveying an idea is just as important as the idea itself. An approach that I have found most successful is threefold: Be clear and concise Use visuals Excite the imagination. Since migrating over to the "adult learning" spectrum, I've found this strategy to be just as applicable."
Kartini Ishak

9 Social Marketing Metrics That Actually Matter - 0 views

  • "Facebook Engagement Ratio," which is the number of people talking about us, divided by the number of likes. We believe this is a more accurate measure of engagement than just counting likes. And we track it on a weekly basis
Rachel Tan

Teacher Training on Technology-Enhanced Instruction - A Holistic Approach - 1 views

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    Tan, Hu, Wong, Wettasinghe (2003) on Information Technology and Singapore Education, Instructional Framework, Instructional Strategies (Direct Instruction, SDL, Group Work, Computer-Mediated Communication, Constructivist Learning, Learning through Experience) Computer As an Administrative Tool - Blackboard ! Computer As a Presentation Tool - from PPT to Prezi? Computer As a Tutor - engage the learners in higher order thinking Computer As a Cognitive Tool - mindtools Conclusion: To successfully integrate IT into teaching and learning in schools is a challenging task that hinges on a lot of factors, including effective teacher training. Darling-Hammond (1994) describes the new paradigm of teacher learning as a place in which opportunities are provided for "learning by teaching, learning by doing and learning by collaborating." In our attempt to avoid reducing such training into teaching of discrete IT skills, or merely talking about it through lectures, we presented an approach that modeled various pedagogies, including direct instruction, self-directed learning, group work, computer-mediated communication, and constructivist learning. We also provided a holistic technology-enhanced environment, for the trainees to experience the use of the computer as an administrative tool, as a presentation tool, as a tutor, and as a cognitive tool. These strategies are built upon theories and studies of learning, as well as the use of IT in education. The results of the trainees' evaluation of the module indicated a generally positive reaction to the module and the perception that the instructional objectives have been achieved. These are encouraging indicators of the effectiveness of our instructional strategies, which we will build upon for further improvement in the subsequent delivery of the module.
Rachel Tan

Why Use a Classroom Response System? - 0 views

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    Key Points ■ Limitations of traditional lectures ■ Engaging students in peer discussions ■ Learning gains you can expect ■ Attitude gains you can expect ■ Instructors' opinions about using clickers
Kartini Ishak

25 Facebook Page Ideas You Haven't Tried Yet - 0 views

  • Use the % Feedback metric in Facebook Insights to see which status updates generate the highest %. Replicate that type of content, as this is the kind of content with the highest engagement and best value for news feed optimization.
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    25 ideas to liven up the content you share on your Facebook page and make your fans excited to check your page often for updates.
wittyben

Top 5 Web Tools for Social Media Gamification | inspirationfeed.com - 0 views

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    "What is Gamification, and why should you care? Gamification is the integration of Game Mechanics in non-game environments to increase audience engagement, loyalty and fun." Here's some tools you can explore for social media gamification.
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