Group items tagged

Let's not forget about SMS Marketing shall we?  98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets such as Twitter, Emails and Facebook posts which sometimes are overlooked.

Strategy on how to incorporate online marketing campain. Online video marketing is truly powerful when combined with social networking for your business. The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website. By incorporating video content into your website, blog and social networking activities, it enhances your online marketing campaigns.

a great marketing campaign idea. using check-ins to promote upcoming events or event-specific places or even hardcore ambush marketing. 

highlights the differences in both methods. I hope we are not using push marketing :)

Facts and numbers on online marketing video. KimChew and Tenee can take a look at this.

Nice read on mobile marketing but SMS spamming in NIE is kinda out of place. We could definitely use some of the other methods mentioned methods to aid in our fiesta campaign.

From MOE news digest: Republic Poly offers 3 -year diploma in mobile software development (Ng Jng Yng, Today, 4/11, p26)Diploma in Mobile Software Development is among the new courses to be rolled out by RP next year (Ong Jue Qi, ZB, 4/11, p14) Republic Polytechnic to offer 3 new diplomas (CNA Online, 4/11) Reports noted that Republic Polytechnic (RP) was looking to tap into the fast-growing mobile application market by offering a new diploma from next year. The three-year Diploma in Mobile Software would enable students to learn about the design and development of mobile applications used in smartphones. Reports highlighted that the students would be taught marketing strategies to sell the applications they had developed. The course would take in 40 students. Reports added that RP hoped to increase its academic intake in the next academic year. RP would be launching two other new diplomas, the Diploma in Consumer Behaviour and Research and the Diploma in Sports Coaching. RP would also be giving out 200 scholarships for the first time in the next academic year and each scholarship was worth $2,500 per academic year. ZB carried comments from P/RP that with more new courses and the new scholarships, RP was confident that it would attract outstanding Singaporean students to study at the polytechnic. CNA Online noted that RP said the new diplomas targeted students with an interest in the growing sports, marketing and mobile industries.

Some pointers to take note and avoid for our marketing effort.

article describing the purpose of website and using it as tool for marketing. A website that markets to audience should contains these 4 features : - Describing Expertise - Building Your Reputation - Generating Leads - Nurturing Sales Unfortunately we often overlook or mishandle these things because we're too focused on using our websites - or the process of designing them - to express ourselves.

Inside Facebook is the leading source of news and analysis on Facebook's global growth, corporate developments, and product innovations. Inside Facebook provides daily news and analysis for developers, marketers, and investors. Inside Facebook is an independent news service of Inside Network, the industry's leading research and news organization dedicated to providing original market research, critical analysis, data services and news on the Facebook platform, social gaming, and mobile applications ecosystems.

View the video by Facebook's Head of Brand Solutions, Chris Pan on Facebook explanation of the best way to engage brands. It is how fan pages on Facebook acts as a voice of the company/organization, content we provide is important and what people wants. 

woot. interesting adobe adopting the idea of gamification to get people to learn photoshop techniques in their marketing. watch the trailer. Other than marketing idea aside, do try it if you want to win your own personal copies of photoshop latest ver.

I saw this app during CommuncAsia2012 exhibit visit, it may be useful our marketing of events next round. This is exactly like the PERX app with exception that you do not need to write in to get their supports or permission. You can start your own campaign with this for free!

What about for using this for CeL marketing?

nice idea. Especially we have so many website and portal everywhere ..now all in one page but there something I question myself... Would it be another portal to market to the people here before they actually get used to it..hmm

That is true. Official site only includes FB, twitter.. what about CeL memolane, CeL slideshare, CeL picasa.. i am not sure, everything about CeL.

some ideas of calling for actions, not just looking at the figures you accumulated

For the social media and marketing folks in CeL to ponder over and take action.

Effective mobile marketing strategy