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Kartini Ishak

Businesses Need To Notice SMS Marketing | Social Media Today - 0 views

  • MS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets: 29 percent for Twitter tweets, 20 percent of emails, a dismal 12 percent of Facebook posts.
  • SMS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets: 29 percent for Twitter tweets, 20 percent of emails, a dismal 12 percent of Facebook posts.
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    Let's not forget about SMS Marketing shall we?  98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets such as Twitter, Emails and Facebook posts which sometimes are overlooked.
bernard tan

Video Marketing - 1 views

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    Strategy on how to incorporate online marketing campain. Online video marketing is truly powerful when combined with social networking for your business. The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website. By incorporating video content into your website, blog and social networking activities, it enhances your online marketing campaigns.
Kartini Ishak

8 Cool Marketing Campaigns Using Facebook Places - 1 views

  • Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.
  • Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.
  • Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.
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    a great marketing campaign idea. using check-ins to promote upcoming events or event-specific places or even hardcore ambush marketing. 
bernard tan

Push marketing and pull marketing on Twitter - 1 views

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    highlights the differences in both methods. I hope we are not using push marketing :)
bernard tan

Online video marketing facts - 0 views

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    Facts and numbers on online marketing video. KimChew and Tenee can take a look at this.
bernard tan

Mobile marketing domination - 1 views

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    Nice read on mobile marketing but SMS spamming in NIE is kinda out of place. We could definitely use some of the other methods mentioned methods to aid in our fiesta campaign.
Ashley Tan

Republic Polytechnic to offer 3 new diplomas - Channel NewsAsia - 0 views

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    From MOE news digest: Republic Poly offers 3 -year diploma in mobile software development (Ng Jng Yng, Today, 4/11, p26)Diploma in Mobile Software Development is among the new courses to be rolled out by RP next year (Ong Jue Qi, ZB, 4/11, p14) Republic Polytechnic to offer 3 new diplomas (CNA Online, 4/11) Reports noted that Republic Polytechnic (RP) was looking to tap into the fast-growing mobile application market by offering a new diploma from next year. The three-year Diploma in Mobile Software would enable students to learn about the design and development of mobile applications used in smartphones. Reports highlighted that the students would be taught marketing strategies to sell the applications they had developed. The course would take in 40 students. Reports added that RP hoped to increase its academic intake in the next academic year. RP would be launching two other new diplomas, the Diploma in Consumer Behaviour and Research and the Diploma in Sports Coaching. RP would also be giving out 200 scholarships for the first time in the next academic year and each scholarship was worth $2,500 per academic year. ZB carried comments from P/RP that with more new courses and the new scholarships, RP was confident that it would attract outstanding Singaporean students to study at the polytechnic. CNA Online noted that RP said the new diplomas targeted students with an interest in the growing sports, marketing and mobile industries.
Sally Loan

The Do's and Dont's of Content Marketing - Infographic - 1 views

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    Some pointers to take note and avoid for our marketing effort.
bernard tan

WHY DO YOU HAVE A WEBSITE? - 1 views

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    article describing the purpose of website and using it as tool for marketing. A website that markets to audience should contains these 4 features : - Describing Expertise - Building Your Reputation - Generating Leads - Nurturing Sales Unfortunately we often overlook or mishandle these things because we're too focused on using our websites - or the process of designing them - to express ourselves.
Kartini Ishak

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers - 0 views

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    Inside Facebook is the leading source of news and analysis on Facebook's global growth, corporate developments, and product innovations. Inside Facebook provides daily news and analysis for developers, marketers, and investors. Inside Facebook is an independent news service of Inside Network, the industry's leading research and news organization dedicated to providing original market research, critical analysis, data services and news on the Facebook platform, social gaming, and mobile applications ecosystems.
Kartini Ishak

Using Facebook for marketing - 10 company examples and engagement tips > Smart Insights... - 0 views

  • Facebook explanation of the best way to engage brands Facebook Head of Brand Solutions, Chris Pan talks about: Fan pages as an authentic voice | Brand fan pages by fans | Content is king | What people want to hear vs. what you want to tell them | Facebook marketing solutions
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    View the video by Facebook's Head of Brand Solutions, Chris Pan on Facebook explanation of the best way to engage brands. It is how fan pages on Facebook acts as a voice of the company/organization, content we provide is important and what people wants. 
bernard tan

Gamification for LevelUp Photoshop - 1 views

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    woot. interesting adobe adopting the idea of gamification to get people to learn photoshop techniques in their marketing. watch the trailer. Other than marketing idea aside, do try it if you want to win your own personal copies of photoshop latest ver.
bernard tan

Shoppening - ios marketing campaign app - 1 views

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    I saw this app during CommuncAsia2012 exhibit visit, it may be useful our marketing of events next round. This is exactly like the PERX app with exception that you do not need to write in to get their supports or permission. You can start your own campaign with this for free!
Sally Loan

Welcome to about.me (about dot me) - 3 views

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    What about for using this for CeL marketing?
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    nice idea. Especially we have so many website and portal everywhere ..now all in one page but there something I question myself... Would it be another portal to market to the people here before they actually get used to it..hmm
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    That is true. Official site only includes FB, twitter.. what about CeL memolane, CeL slideshare, CeL picasa.. i am not sure, everything about CeL.
Kartini Ishak

9 Social Marketing Metrics That Actually Matter - 0 views

  • "Facebook Engagement Ratio," which is the number of people talking about us, divided by the number of likes. We believe this is a more accurate measure of engagement than just counting likes. And we track it on a weekly basis
Kartini Ishak

25 Tips to Social Media Success | Joerg Weishaupt - 0 views

  • Social media is win-win.
  • Everything you say can be used against you, especially if you offend someone.  Be on your best behavior and interact from a professional position, not a personal one.
  • Interact and maintain dialogue.  If someone messages you, reply – take part in open discussions. Take the time to show appreciate for all manner of feedback, whether it is positive or negative.
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  • Update your profile on a regular basis so your company information is current and regularly informative.
  • Customize your site and your landing page for your social media account if the site permit it.  Do what you can to stand out from those around you.
  • Maintain quality over quantity.  It helps to join multiple networks but keep yourself limited to just a few so as not to get overwhelmed by updates.
  • Find out who is following you and showing interest.  Compare that demographic to your marketing plan and see how effective your strategy is.
bernard tan

Gamify marketing plans - 0 views

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    some ideas of calling for actions, not just looking at the figures you accumulated
Ashley Tan

10 Types of Content that We ALL Love! - 2 views

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    For the social media and marketing folks in CeL to ponder over and take action.
Sally Loan

Business mobile apps - Esponce - tracking, mobile apps, recovery and API - create raste... - 0 views

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    Effective mobile marketing strategy
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