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Rules of Engagement As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve.

Don’t just participate solely in your own domains

Participate where your presence is advantageous and mandatory.

So last quarter I had an intriguing thought while preparing my Game Theory lectures. Tests are really just measures of how the Education Game is proceeding. Professors test to measure their success at teaching, and students take tests in order to get a good grade. Might these goals be maximized simultaneously? What if I let the students write their own rules for the test-taking game? Allow them to do everything we would normally call cheating? 

Is the take-home message, then, that cheating is good? Well … no. Although by conventional test-taking rules, the students were cheating, they actually weren’t in this case. Instead, they were changing their goal in the Education Game from “Get a higher grade than my classmates” to “Get to the best answer.” This also required them to make new rules for test-taking.

Because copyright law can be complicated, education is critical to ensure that our users understand the rules and continue to play by them. That’s why today we’re releasing a new tutorial on copyright and a redesigned copyright help center. We’re also making two changes to our copyright process to be sure that our users understand the rules, and that users who abide by those rules can remain active on the site.

Advantages Building a prototype has several advantages.

Find out if the game works

Try out different ideas

Times are changing. Kathy Sierra features a timeline on her blog which suggests that the 1970s and 80s were about how well we could learn, the 1990s and 2000s focused on how fast and how much we could learn, whilst today's education should be based on how much we can unlearn. And, she says, learning to let go of old and out of date rules is one of the skills we all need to develop. Futurologist Jack Uldrich is applying the same principle to the medical profession, arguing that the key to unlearning is to come to the realisation that 'we are all in a fog', and can't clearly see the future. Unlearning will be a strategy for coping with rapid change and uncertainties, he argues.

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message.

According to a FAQ on Picasa's support site, the photo-sharing service provides up to 1 GB of free storage for photos and videos to its users. But since Google+ actively encourages storing and sharing photos - its Android app even offers an "instant upload" option - there may have been some concern about storage limits among Picasa users. As it turns out, there's nothing to worry about. If you're signed up for Google+, photos up to 2048x2048 pixels and videos up to 15 minutes long won't count towards this free storage limit. And Google will automatically resize photos for you when you upload them to Google+, so they stay under the free size limit. That means only photos uploaded directly to Picasa Web Albums over the 2048x2048 size will count towards the 1 GB of free storage, explains Google. And when that limit is reached, photos will be automatically resized. Meanwhile, for non-Google+ users, there are slightly stricter rules: photos up to 800x800 and videos up to 15 minutes won't count towards free storage. Again, when the 1 GB limit is reached, larger photos will be resized down. Simply put, this means that whether you're on Google+ or not, Picasa offers unlimited free storage for photos and videos (under 15 minutes). The difference is that Google+ users can upload higher resolution photos to Plus/Picasa without being penalized.