Skip to main content

Home/ centreforelearning/ Group items tagged metrics

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Kartini Ishak

9 Social Marketing Metrics That Actually Matter - 0 views

mashable.com/...social-metrics

social social marketing marketing metrics social media

shared by Kartini Ishak on 22 May 13 - No Cached
  • "Facebook Engagement Ratio," which is the number of people talking about us, divided by the number of likes. We believe this is a more accurate measure of engagement than just counting likes. And we track it on a weekly basis
Kartini Ishak

7 Tips for Igniting Your Content With Social Media - 1 views

mashable.com/...social-media-content

socialmedia reference tips content social media education learning

shared by Kartini Ishak on 07 Mar 14 - No Cached
  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
  • ...4 more annotations...
  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
  • Kartini Ishak on 07 Mar 14
     
    ""Content is fire. Social media is gasoline.""
  • Obi-Wan Fareed on 07 Mar 14
     
    Light my fire - The Doors :-)
Kartini Ishak

25 Facebook Page Ideas You Haven't Tried Yet - 0 views

blog.hubspot.com/...eas-You-Haven-t-Tried-Yet.aspx

SocialMedia engagement facebook

shared by Kartini Ishak on 12 Apr 12 - No Cached
  • Use the % Feedback metric in Facebook Insights to see which status updates generate the highest %. Replicate that type of content, as this is the kind of content with the highest engagement and best value for news feed optimization.
  • Kartini Ishak on 12 Apr 12
     
    25 ideas to liven up the content you share on your Facebook page and make your fans excited to check your page often for updates.
Kartini Ishak

Get Serious About Social Learning by Focusing on What Matters by Eric Davidove : Learni... - 0 views

www.learningsolutionsmag.com/...ng-by-focusing-on-what-matters

social learning

shared by Kartini Ishak on 23 Dec 10 - No Cached
Sally Loan liked it
  • Social learning has taken on a kind of religious fervor among learning practitioners during the past couple of years—and not without good reason. It often creates more powerful and enduring learning experiences; it helps people establish and leverage social connections to accelerate the distribution and sharing of experiences, content, and guidance; and it allows learners to be more productive, learn faster, and work smarter.
  • it’s easy to lose focus on what matters, and to assume the end game is the technology
  • A social learning strategy should paint a compelling picture of the future state, clearly articulate the business case for change, and outline the roadmap for how you will get from “here” to “there” (including what must change, stop, and continue)
  • ...3 more annotations...
  • Social learning, at its core, is a network of communities. This network is usually formed and accessed through the use of social media. The community network provides the “path” for an effective flow of information.
  • A community network is the primary source of advice, methods, leading practices, lessons learned, and innovation. It’s the “repository” of content, experience, and intelligence that enables people to learn, develop, and excel at work. The effectiveness and usefulness of the community network is a function of its size and make-up.
  • A new generation of learning is here. Today, employees are working in a very fast-paced environment and they need learning that is immediate, relevant, and delivered in the context of their work. Social media won’t do the job alone. Organizations must embrace social learning and adopt the leading practices presented in this article if they want their employees to keep their company on the cutting edge. Social learning works when it is born from a well thought-out strategy, is made up of mature community networks, is fueled by motivated members, is a resource of great content, and is guided by meaningful metrics. Take some of the ideas presented in this article and start implementing them now.
1 - 4 of 4
Showing 20▼ items per page