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Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.

Become a true participant in each community you wish to activate. Move beyond marketing and sales.

Don’t just listen and placate — act. Do something.

Consistently create, contribute, and reinforce service and value.

Don’t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.

Give back, reciprocate, and recognize notable contributions from participants in your communities.

enable magazine publishers... to deliver groundbreaking experiences across tablets, smartphones and other devices

The technology enables publishers to create digital publications featuring interactive content, such as videos, which can then be distributed across different tablet and smartphone platforms and adapted for other devices in the mobile market

The suite, which was unveiled at the Adobe MAX conference today, is expected to be publicly available in the second quarter of 2011

“Now, with Prezi Meeting, teams around the world can work together in real time or simply present prezis to each other.”

Flash has not performed well on mobile devices

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power.

The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover.

letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform.

Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications.

But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

Feature sets are optimized to streamline common use cases Use typography to show hierarchy and importance Features are progressively displayed Large buttons are used to make interactions actionable

Designing with awareness to context will yield a more atomic design that instead of introducing users to a proverbial blank canvas, will guide them toward accomplishing important tasks. Having to deal with slow data speeds, high network latency, smaller screens, and an unpredictable mode of use only reinforce the need to isolate an application’s essential features and offer access to them when contextually appropriate. Next time you design an interface for a mobile device, remember to consider context of use and context of the medium as part of your design strategy.

Dealing with phone numbers and other mobile friendly data Displaying information on a smaller screen Not using a cursor Device speed and network latency

Context of the medium

To design an experience that can gracefully coexist with others tools, one needs to understand what kind of media can be processed by specific mobile internet browsers, and when onboard applications are launched.

Using traditional web development techniques of creating fluid designs that scale horizontally is the fastest way to deploy a single design to many different mobile devices.