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4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)

People share things not only because those things look good, but because those things make them look good.

7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.

hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation

As for existing and even older versions of Creative Suite software, Morris said, “We’re not doing any [new] feature development

Twitter is the prime example of where both strategies can exist, hand in hand. Many of the brands you follow are using both a push and pull strategy to engage their followers and also reach a small targeted group of people at the same time.

strong pull strategy here because they’re making use of the hashtags #sears and #tools, which is targeting those who may be following that hashtag as well as tweeting out a link to the tool itself with promotional copy

Facebook advertising is a push strategy.

Facebook apps are a pull strategy.  You’re generating interest in users when you put out a Facebook app. You’re putting something out there, and users will interact and provide data to you because they’re interested and want to.

social media is kind of a blurred line when it comes to whether a push or pull strategy is most effective and even more so when it comes to what tactics are TRULY push and TRULY pull. Social media is so interactive and has so many facets to it, that I think traditional push and pull strategies will be redefined to match our generation and the channels that we’re able to market on.

Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.

Become a true participant in each community you wish to activate. Move beyond marketing and sales.

Don’t just listen and placate — act. Do something.

Consistently create, contribute, and reinforce service and value.

Don’t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.

Give back, reciprocate, and recognize notable contributions from participants in your communities.

A social network made by Google impacts search. Google isn’t saying it like that, because they wouldn’t want to cause a panicking stampede, but think about this: Google has all the data from Google+. They can’t get any data from Facebook. Google controls search. Where would you cast your vote for search-improvement activities?