Group items tagged

Push strategy

Pull Strategy

Push-Pull in Social Media

The Pepsi Refresh Project

but social media is bigger than other media channels at this point and is so amazingly diverse there really isn’t one single “basket”. 

Today Apple released a free Mac App called Configurator which lets you administer multiple iOS devices at the same time. Perfect for schools! This is the app you need to deploy your iPads at your school and it’s easy to use. You can deploy iPhones, iPads, and iPod Touch devices in mass. You can set up 30 at a time and quickly at that. Configure settings, install apps, set preferences, you name it.

At Adobe’s MAX conference the other night, that message was made manifest with a live demonstration of a Flash to HTML5 conversion tool, which is currently in the works. The tool is incredibly impressive in that it can convert full Flash animation into HTML5 on the fly

Watch the demonstration video to get an idea of how users will be able to take elements from within the newly converted HTML5 code to re-insert elsewhere on a web page

Those animations or interactions will now be viewable on all kinds of devices — including the iPhone () and iPad. This is where we think that this HTML5 conversion tool has real possibilities. It’s one thing to be able to convert a movie or animation

Information on hangouts can also be pushed to Facebook and Twitter.

The startup was initially funded by Spring Singapore for $50,000 and it recently raised US$500,000 in seed funding in September. It has received backing from big names in the global technology scene. Joichi Ito from venture fund Neoteny Labs, who's also chief executive of Creative Commons and an early investor and board member of Twitter, and Batara Eto, who is co-founder and former chief technology officer of Mixi, Japan's largest social network, have joined foound's board of directors and advisory board respectively.

In the industry right now – as we see in the Social Media for Learning report research data – there is considerable use of social media tools in instruction delivery efforts. But there’s less evidence that people are using the tools to support social learning. Often, people use social media tools as another means of delivering content. For example: Publishing the training department newsletter on a blog uto-scheduling tweets about class assignments from a Twitter account that does not otherwise engage with the learners or ask them to engage with each other Hosting a software application development course, in tutorial format, on a wiki By contrast, using social media to support and extend social learning invites learners to contribute, engage, and participate with one another online. For instance, when: Setting up a wiki for those in a new-hire induction program to work together to edit a FAQs page for use by the next group coming to the program Having managers-in-training use a microblogging tool for a leadership book-club discussion Helping to support and participating in a community of the organization’s customer service reps, to give them a place to share war stories and strategies for dealing with challenges           So just using the online tools to deliver content doesn’t support “social learning;” that happens when you use the tools to invite interaction from and between the learners. It’s about social, not media, and it’s about shared learning, not just pushing content.

The signs leverage what’s called a feedback loop, a profoundly effective tool for changing behavior. The basic premise is simple. Provide people with information about their actions in real time (or something close to it), then give them an opportunity to change those actions, pushing them toward better behaviors. Action, information, reaction. It’s the operating principle behind a home thermostat, which fires the furnace to maintain a specific temperature, or the consumption display in a Toyota Prius, which tends to turn drivers into so-called hypermilers trying to wring every last mile from the gas tank. But the simplicity of feedback loops is deceptive. They are in fact powerful tools that can help people change bad behavior patterns, even those that seem intractable. Just as important, they can be used to encourage good habits, turning progress itself into a reward. In other words, feedback loops change human behavior. And thanks to an explosion of new technology, the opportunity to put them into action in nearly every part of our lives is quickly becoming a reality.