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New study reveals the prime motivators behind why people follow brands If you’re still looking to justify your social media activity to the board, perhaps the following stat will help: 97% of people say that social media has influenced their decision to make a purchase of a brand or product. Pretty emphatic. And one of several very interesting findings from the team at get satisfaction. They’ve recently released a new infographic on why people follow brands. If part of your role is encouraging people to follow your brand, then it’s worth having a look.