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Wearable Technologies, Mobile Sensing - 0 views

onworld.com/wearables wearables wearabletech tech wearable
shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    paid report
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Environmental Impacts of Mass Customization - 0 views

cp.media.mit.edu/...-impacts-of-mass-customization environmental impacts customization mass custom clothes design CO2 environment sustainability production trendsbriefing
shared by bethgranter on 23 Oct 12 - No Cached
  • Project Brief We argue that mass customization strategies generate more sustainable products at lower cost and increased value. This claim is founded on research conducted on the product life-cycles of mass customized products vs. mass produced products. One key finding of the initial research reveals that the most significant source of potential energy savings comes from the customer experience processes – product acquisition, product use, and consumer decision-making.  This research shows that mass customization practices often out-perform mass production practices and lead to dramatic energy and material savings, which was revealed in our case study of men's dress shirts.
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B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve content content strategy earned media social media b2b
shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
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The Digital Evolution in B2B Marketing | Think with Google - 0 views

www.thinkwithgoogle.com/...tal-evolution-in-b2b-marketing b2b decision_journey
shared by Maddy Wood on 05 Dec 12 - No Cached
  • 57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
  • Digital Integration: You can't process your way out of a structural problem. Your silos are holding you back. Process changes won't fix it.
  • Maddy Wood on 05 Dec 12
     
    57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
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App prices - a few pennies more wouldn't hurt - Media news - Media Week - 0 views

www.mediaweek.co.uk/...1162401
shared by Maddy Wood on 05 Dec 12 - No Cached
  • App prices - a few pennies more wouldn't hurt Annette Ehrhardt, 03 December 2012, 8:30am Be the first to comment   With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
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