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Forrester Research : Research : How To Make The Case For Customer Experience - 0 views

www.forrester.com/...E-RES116863 customer business marketing strategy forrester
shared by Ruth Oliver on 10 Jul 14 - No Cached
  • These companies excel because they don't spend time and energy building formal business cases in order to justify every dollar spent on customer-centric initiatives
  • American Express overhauled its customer care employee training program and now spends 70% of the time focused on skills such as actively listening, assessing customers' moods, and helping customers understand the value of their relationship with the company. All that time and effort has paid off as customer spending increased, attrition decreased, and customers who learn about their card benefits and features from customer care employees show an average increase of more than 10% in advocacy.
  • Ruth Oliver on 10 Jul 14
     
    " These companies excel because they don't"
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Social Media Demographics - Instagram, Tumblr, and Pinterest - Agile Impact - 0 views

agileimpact.org/instagram-tumblr-and-pinterest social media platform stats data pinterest tumblr
shared by bethgranter on 23 Jul 14 - No Cached
  • bethgranter on 23 Jul 14
     
    "Roughly 1/3 of Internet-using women in the United States are on Pinterest, and 2/3 of Pinterest users are over the age of 35."
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