Optimizing Social Media Across the Customer Lifecycle
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Managing Reputation in a Multichannel World | ENTER2011 - 1 views
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An overview of how digital is effecting change at Visit Wales, and how earned media is becoming more important alongside their paid media activities.
SurveyMonkey Shakedown: Wearable Computer Devices - 0 views
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"I like trying out the newest... I'm interested in enhancing/... I want to track my physical... I want to be healthier I have a health issue that I wan... It would make my life easier It would make my life more fun 0% 20% 40% 60% 80% 100%Answer Choices ResponsesI like trying out the newest gadgets 16.36% 62I'm interested in enhancing/augmenting my reality 12.40% 47I want to track my physical activity 24.27% 92I want to be healthier 20.58% 78I have a health issue that I want to better manage 13.46% 51It would make my life easier 7.65% 29It would make my life more fun 5.28% "
Report - 0 views
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Pearlfinders spoke to Head of Digital Howard Scott, who noted another key contact as Head of Digital Content Emily Heaver, although she's currently on maternity leave. Howard said social media investment at the National Trust is "increasing significantly", and it's currently very active across Facebook, Twitter, Pinterest, Instagram, YouTube, Flickr and Vine. Howard told there's around a 60:40 split between agencies and in-house resource here.
Optimizing Social Media Across the Customer Lifecycle | ClickZ - 0 views
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"Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity."
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Do the homework and continue to study how your brand can continuously and holistically optimize content and social media participation to attract, engage, and inspire your customers. The result? More sales and longer, more meaningful customer relationships.
What is the Potential Audience Size for a Hashtag Community? « OUseful.Info, ... - 0 views
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What’s the potential audience size around a Twitter hashtag?
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in the early days of webs stats, reported figures tended to centre around the notion of hits, the number of calls made to a server via website activity.
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Widespread social media monitoring/tracking is largely still in the realm of “hits” measurement. Personal dashboards for services such as Twitter typically display direct measures provided by the Twitter API, or measures trivially/directly identified from Twitter API or archived data – number of followers, numbers of friends, distribution of updates over time, number of mentions, and so on.
Organic Campaigns - 0 views
Forrester Research : Research : How To Make The Case For Customer Experience - 0 views
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These companies excel because they don't spend time and energy building formal business cases in order to justify every dollar spent on customer-centric initiatives
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American Express overhauled its customer care employee training program and now spends 70% of the time focused on skills such as actively listening, assessing customers' moods, and helping customers understand the value of their relationship with the company. All that time and effort has paid off as customer spending increased, attrition decreased, and customers who learn about their card benefits and features from customer care employees show an average increase of more than 10% in advocacy.
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" These companies excel because they don't"
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