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Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
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  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
bethgranter

37signals Earns Millions Each Year. Its CEO's Model? His Cleaning Lady | Fast Company - 0 views

www.fastcompany.com/...80%99s-model-his-cleaning-lady

trendsbriefing 37signals management startup interview ceo company examples slow

shared by bethgranter on 02 Sep 12 - No Cached
  • Ricardo Semler, author of the book Maverick. He said that only two things grow for the sake of growth: businesses and tumors.
  • Jason Fried is a founder and CEO of 37signals, a software company based in Chicago. Fried also treats 37signals as something of a laboratory for innovative workplace practices--such as a recent experiment in shortening the summer workweek to just four days.
  • If you’re a short-term thinker you’d think so, but we’re long-term thinkers. We’re about being in business for the long haul and keeping the team together over the long haul. I would never trade a short-term burst for a long-term decline in morale. That happens a lot in the tech business: They burn people out and get someone else. I like the people who work here too much. I don’t want them to burn out. Lots of startups burn people out with 60, 70, 80 hours of work per week. They know that both the people or the company will flame out or be bought or whatever, and they don’t care, they just burn their resources. It’s like drilling for as much oil as you possibly can. You can look at people the same way.
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