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bethgranter

Social Media Demographics - Instagram, Tumblr, and Pinterest - Agile Impact - 0 views

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    "Roughly 1/3 of Internet-using women in the United States are on Pinterest, and 2/3 of Pinterest users are over the age of 35."
Maddy Wood

Report - 0 views

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    Pearlfinders spoke to Head of Digital Howard Scott, who noted another key contact as Head of Digital Content Emily Heaver, although she's currently on maternity leave.  Howard said social media investment at the National Trust is "increasing significantly", and it's currently very active across Facebook, Twitter, Pinterest, Instagram, YouTube, Flickr and Vine. Howard told there's around a 60:40 split between agencies and in-house resource here. 
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