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Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
  • ...6 more annotations...
  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
bethgranter

Social Customer Service in France [infographic] | Our Social Times - Social Media Agenc... - 0 views

oursocialtimes.com/-service-in-france-infographic

socialmedia social media customerservice customer service france french infographic notaninfographic

shared by bethgranter on 29 Sep 14 - No Cached
  • bethgranter on 29 Sep 14
     
    "Paris based airline Air France-KLM is setting the standard globally.  Their average first response time to customer posts on Facebook is only 24 minutes and their total response rate is as high as 92%. It's clear that social media is central to their customer service efforts."
Antony Mayfield

Recent Blog Posts > How ideals empower brands to grow - 0 views

www.millwardbrown.com/...ls-empower-brands-to-grow.aspx

values strategy business ideals

shared by Antony Mayfield on 17 Jan 12 - No Cached
  • Jim refers to ideals as the 400 percent advantage. Why? Because the brands identified as The Stengel 50 by Millward Brown Optimor have outperformed the S&P 500 by a factor of four over the past decade. Representing a wide variety of product and service categories they are united by one common factor; they operate in harmony with their ideals.
  • Ideals provide the “North Star,” the compass bearing by which these companies steer through good times and bad. Particularly noticeable from the chart comparing the Stengel 50 and the S&P 500’s performance over time is the rapid recovery of the Stengel 50 from the recession in 2008. These companies are not hindered by their ideals in tough times, they are helped by them.
  • Ideals probably have their strongest influence through the people who work on a brand, but can also have a positive effect with customers and consumers, not least in how their communications are received. In Grow, Jim reports work conducted by Millward Brown’s neuroscience practice, showing that people find the Stengel 50 brands to be more empathetic, more ideals-based and more memorable in what they stand for than their competitors. The end result, people are more likely to want to share the advertising with others.
Antony Mayfield

Coca-Cola Bets the Farm on Content Marketing: Content 2020 - 0 views

blog.junta42.com/...a-cola-content-marketing-20-20

coca-cola content marketing investment earned_media

shared by Antony Mayfield on 17 Jan 12 - No Cached
  • Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, who recently stated that: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
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