It's Time To Replace Net Promoter Score
Group items tagged
It's Time To Replace Net Promoter Score « iMediaConnection Blog - 0 views
The Future Of Business Is Digital | Forrester Blogs - 1 views
-
Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.
-
While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy (see figure). These are just some of the findings from our latest research (Forrester clients click here).
-
Dynamic Ecosystems Of Value Consumers are already adapting digital tools to their lives, both for personal use and for business use. These tools — apps for smartphones and tablets — allow device owners to create a collection of tools that satisfy a need or want.
The 10 Top Trends in Loyalty Today | Badgeville Blog: On Gamification, Analytics and Lo... - 0 views
-
Game Mechanics Fuel Today’s Loyalty Programs. Gamification is today’s rocket-fuel of the modern loyalty program. It’s the new juice or icing on the cake that generates the engagement you need. You want more LTV and revs? You can’t ignore the power of game mechanics. Social is yesterday’s story and it’s now an assumed ingredient of your loyalty programs. Gamification is the next required ingredient for today’s loyalty marketer. (Example: Badgeville.com’s client implementations for Universal Music, Samsung Nation and sneakpeeq)
B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views
-
B2B Tech Marketers Ahead Of The Content Marketing Curve
-
For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
-
So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
- ...1 more annotation...
-
For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Blog - Vine - 0 views
An Internet Marketing Blog for Entrepreneurs - 1 views
-
“All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Changing Social Media Demographics: Over 50% of Adults Now Use Social Networks | Crowd ... - 0 views
Recent Blog Posts > How ideals empower brands to grow - 0 views
-
Jim refers to ideals as the 400 percent advantage. Why? Because the brands identified as The Stengel 50 by Millward Brown Optimor have outperformed the S&P 500 by a factor of four over the past decade. Representing a wide variety of product and service categories they are united by one common factor; they operate in harmony with their ideals.
-
Ideals provide the “North Star,” the compass bearing by which these companies steer through good times and bad. Particularly noticeable from the chart comparing the Stengel 50 and the S&P 500’s performance over time is the rapid recovery of the Stengel 50 from the recession in 2008. These companies are not hindered by their ideals in tough times, they are helped by them.
-
Ideals probably have their strongest influence through the people who work on a brand, but can also have a positive effect with customers and consumers, not least in how their communications are received. In Grow, Jim reports work conducted by Millward Brown’s neuroscience practice, showing that people find the Stengel 50 brands to be more empathetic, more ideals-based and more memorable in what they stand for than their competitors. The end result, people are more likely to want to share the advertising with others.
What is the Potential Audience Size for a Hashtag Community? « OUseful.Info, ... - 0 views
-
What’s the potential audience size around a Twitter hashtag?
-
in the early days of webs stats, reported figures tended to centre around the notion of hits, the number of calls made to a server via website activity.
-
Widespread social media monitoring/tracking is largely still in the realm of “hits” measurement. Personal dashboards for services such as Twitter typically display direct measures provided by the Twitter API, or measures trivially/directly identified from Twitter API or archived data – number of followers, numbers of friends, distribution of updates over time, number of mentions, and so on.
http://www.foolproof.co.uk/insight/blog/what-is-user-experience-strategy/ - 2 views
Seven Steps To A Needs-Based Marketing Strategy | Forrester Blogs - 1 views
-
Customer First 101