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bethgranter

They Built It, but Employees Aren't Coming - 0 views

  • Are companies that have made headway in introducing a social collaboration platform into their enterprise having success getting employees to participate?
  • According to one recent study not really.
  • munications was also so highly ranked indicates that this function may be carvi
  • ...5 more annotations...
  • ay be carvin
  • Another noteworthy result: when asked what function in the company “owns” social, the highest response was IT (cited by 74.5%) and the second was “Corporate Communications (not marketing),” cited by 38.2%. While the fact that IT was listed first is not at all surprising, the fact that Corporate Communications was also so highly ranked indicates that this function may be carvin
  • a role as a
  • leader in social, and where it is seen as playing an important role.
  • Answering this important question — how to provide enough value to get employees to engage and participate — is going to be vital for firms as they try to move their social initiatives from experimental phases to a place where real strategic value is created.
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