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Yan Thoinet

10 Things Your AR App Must Have to Succeed « The Future Digital Life - 0 views

thomaskcarpenter.com/...10-things-ar-app-succeed

augmented-reality demo exemple usage ***

shared by Yan Thoinet on 24 Aug 09 - Cached
  • Find a reason that augmented reality can be useful for your customers
  • 10 Things Your AR App Must Have to Succeed
Yan Thoinet

The Marketing Friction of Gimmicks « The Future Digital Life - 0 views

thomaskcarpenter.com/...marketing-friction-of-gimmicks

augmented-reality marketing

shared by Yan Thoinet on 24 Aug 09 - Cached
  • The main focus of a marketing campaign should not be website traffic, but reaching customers and increasing sales. 
  • was if they converted traffic into a sale,
  • mostly there to see a demonstration of the technology and not the product
  • ...2 more annotations...
  • The AR gimmick marketing campaigns are high in friction.
  • marketing campaign developers need to move beyond the current situation. 
Yan Thoinet

Facebook | Recherche - 0 views

www.facebook.com/search

augmented-reality mobile hype

shared by Yan Thoinet on 25 Aug 09 - Cached
  • Layar is a Reality Browser, which means it displays real time digital meta data on top of the physical world around you, as seen through the camera of your mobile phone.
  • think about all the ways we could use AR to provide real value to consumers.
  • The problem, as it turns out, is not with the software that’s being developed (as I firmly believe that companys like Layar deserve a serious “hat-tip” for pushing the industry forward) but with the hardware (i.e. the phones
  • ...1 more annotation...
  • The fact is, even in the best conditions (please note the word “best”), civilian GPS is accurate up to 50 feet.
Yan Thoinet

Facebook | Augmented Reality : To Ride The AR Hype or Avoid It? - 0 views

www.facebook.com/note.php

augmented-reality hype

shared by Yan Thoinet on 25 Aug 09 - Cached
  • Develop either your own AR tech or unique implementation of existing tech
  • open source toolkit is already available
  • Following this rule will present the company as being more legitimate than those just looking to get some press.
  • ...2 more annotations...
  • In fact, I’m confident that the really exciting implementations, over the next few months, will be a mixing of object/marker recognition based AR with social networking tech.
  • TAT’s Augmented ID
Yan Thoinet

We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

weareorganizedchaos.com/...ented-reality-beyond-eye-candy

augmented-reality demo test

shared by Yan Thoinet on 25 Aug 09 - Cached
  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
Yan Thoinet

Brightkite Augmented Reality on Vimeo - 0 views

vimeo.com/6139889

augmented-reality brightkite

shared by Yan Thoinet on 25 Aug 09 - Cached
  • Brightkite Augmented Reality
Yan Thoinet

First iPhone Augmented Reality App Appears Live in App Store - 0 views

www.readwriteweb.com/...eality_app_appears_live_in.php

augmented-reality iphone Apps iphone metro paris subway

shared by Yan Thoinet on 26 Aug 09 - Cached
  • it released a new version last week that added an AR overlay that displays information about Paris businesses
  • Developers and AR-watchers have believed that no AR apps would be able to go live in the iTunes App Store until the next version of the iPhone OS is released in Fall.
Yan Thoinet

Augmented reality on Vimeo - 0 views

vimeo.com/6152106

augmented-reality AR Toolkit

shared by Yan Thoinet on 23 Aug 09 - Cached
  • exemple of using FLART (Flash Augmented Reality Toolkit) with FLARManager Framework
Yan Thoinet

Google Reader (1000+) - 0 views

www.google.com/...rss.xml

augmented-reality mobile

shared by Yan Thoinet on 22 Aug 09 - No Cached
  • a flurry of competing platforms, browsers, devices,
  • Eventually some type of protocol that governs how the data is all sorted out will win, and there will be tons of tools, apps, SDKs, and APIs to create content and other apps
  • where you need to download some custom application every time you want to experience new content.
  • ...2 more annotations...
  • AR is something new and it will be the centerpiece of a convergence of a multitude of other technologies
  • I’m starting to see polygons floating in front of my eyes.
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