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Yan Thoinet

First iPhone Augmented Reality App Appears Live in App Store - 0 views

www.readwriteweb.com/...eality_app_appears_live_in.php

augmented-reality iphone Apps iphone metro paris subway

shared by Yan Thoinet on 26 Aug 09 - Cached
  • it released a new version last week that added an AR overlay that displays information about Paris businesses
  • Developers and AR-watchers have believed that no AR apps would be able to go live in the iTunes App Store until the next version of the iPhone OS is released in Fall.
Yan Thoinet

Augmented Reality, Mixed, software, product, systems, solutions, consulting, applicatio... - 0 views

www.metaio.com

augmented-reality metaio actors

shared by Yan Thoinet on 26 Aug 09 - Cached
  • metaio develops software products for systems driven by visual interaction in both real and virtual worlds
Yan Thoinet

ARToolKit Home Page - 0 views

www.hitl.washington.edu/artoolkit

augmented-reality ARtoolkit

shared by Yan Thoinet on 26 Aug 09 - Cached
  • One of the key difficulties in developing Augmented Reality applications is the problem of tracking the users viewpoint.
  • Human Interface Technology Laboratory
Yan Thoinet

Augmented Reality: Augmented Traffic Views | Beyond The Beyond - 0 views

www.wired.com/...eality-augmented-traffic-views

augmented-reality traffic

shared by Yan Thoinet on 26 Aug 09 - Cached
  • Augmented Reality: Augmented Traffic Views
  • Toronto’s first Augmented Reality Application
Yan Thoinet

Brightkite Augmented Reality on Vimeo - 0 views

vimeo.com/6139889

augmented-reality brightkite

shared by Yan Thoinet on 25 Aug 09 - Cached
  • Brightkite Augmented Reality
Yan Thoinet

MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

www.mobiadnews.com/?p=3829

augmented-reality ikea mindmatic ogilvy exemple

shared by Yan Thoinet on 25 Aug 09 - Cached
  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
  • ...3 more annotations...
  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
Yan Thoinet

We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

weareorganizedchaos.com/...ented-reality-beyond-eye-candy

augmented-reality demo test

shared by Yan Thoinet on 25 Aug 09 - Cached
  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
Yan Thoinet

Facebook | Augmented Reality : To Ride The AR Hype or Avoid It? - 0 views

www.facebook.com/note.php

augmented-reality hype

shared by Yan Thoinet on 25 Aug 09 - Cached
  • Develop either your own AR tech or unique implementation of existing tech
  • open source toolkit is already available
  • Following this rule will present the company as being more legitimate than those just looking to get some press.
  • ...2 more annotations...
  • In fact, I’m confident that the really exciting implementations, over the next few months, will be a mixing of object/marker recognition based AR with social networking tech.
  • TAT’s Augmented ID
Yan Thoinet

Facebook | Recherche - 0 views

www.facebook.com/search

augmented-reality mobile hype

shared by Yan Thoinet on 25 Aug 09 - Cached
  • Layar is a Reality Browser, which means it displays real time digital meta data on top of the physical world around you, as seen through the camera of your mobile phone.
  • think about all the ways we could use AR to provide real value to consumers.
  • The problem, as it turns out, is not with the software that’s being developed (as I firmly believe that companys like Layar deserve a serious “hat-tip” for pushing the industry forward) but with the hardware (i.e. the phones
  • ...1 more annotation...
  • The fact is, even in the best conditions (please note the word “best”), civilian GPS is accurate up to 50 feet.
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