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First iPhone Augmented Reality App Appears Live in App Store - 0 views

www.readwriteweb.com/...eality_app_appears_live_in.php augmented-reality iphone Apps iphone metro paris subway
shared by Yan Thoinet on 26 Aug 09 - Cached
  • it released a new version last week that added an AR overlay that displays information about Paris businesses
  • Developers and AR-watchers have believed that no AR apps would be able to go live in the iTunes App Store until the next version of the iPhone OS is released in Fall.
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Augmented Reality, Mixed, software, product, systems, solutions, consulting, applicatio... - 0 views

www.metaio.com augmented-reality metaio actors
shared by Yan Thoinet on 26 Aug 09 - Cached
  • metaio develops software products for systems driven by visual interaction in both real and virtual worlds
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Imagination - MARQ - Mobile Augmented Reality Quest - 0 views

www.imagination.at/en augmented-reality toolkitimagination MARQ
shared by Yan Thoinet on 26 Aug 09 - Cached
  • MARQ - Mobile Augmented Reality Quest
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ARToolKit Home Page - 0 views

www.hitl.washington.edu/artoolkit augmented-reality ARtoolkit
shared by Yan Thoinet on 26 Aug 09 - Cached
  • One of the key difficulties in developing Augmented Reality applications is the problem of tracking the users viewpoint.
  • Human Interface Technology Laboratory
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Augmented Reality: Augmented Traffic Views | Beyond The Beyond - 0 views

www.wired.com/...eality-augmented-traffic-views augmented-reality traffic
shared by Yan Thoinet on 26 Aug 09 - Cached
  • Augmented Reality: Augmented Traffic Views
  • Toronto’s first Augmented Reality Application
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Brightkite Augmented Reality on Vimeo - 0 views

vimeo.com/6139889 augmented-reality brightkite
shared by Yan Thoinet on 25 Aug 09 - Cached
  • Brightkite Augmented Reality
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MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

www.mobiadnews.com/?p=3829 augmented-reality ikea mindmatic ogilvy exemple
shared by Yan Thoinet on 25 Aug 09 - Cached
  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
  • ...3 more annotations...
  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
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We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

weareorganizedchaos.com/...ented-reality-beyond-eye-candy augmented-reality demo test
shared by Yan Thoinet on 25 Aug 09 - Cached
  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
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Facebook | Augmented Reality : To Ride The AR Hype or Avoid It? - 0 views

www.facebook.com/note.php augmented-reality hype
shared by Yan Thoinet on 25 Aug 09 - Cached
  • Develop either your own AR tech or unique implementation of existing tech
  • open source toolkit is already available
  • Following this rule will present the company as being more legitimate than those just looking to get some press.
  • ...2 more annotations...
  • In fact, I’m confident that the really exciting implementations, over the next few months, will be a mixing of object/marker recognition based AR with social networking tech.
  • TAT’s Augmented ID
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Facebook | Recherche - 0 views

www.facebook.com/search augmented-reality mobile hype
shared by Yan Thoinet on 25 Aug 09 - Cached
  • Layar is a Reality Browser, which means it displays real time digital meta data on top of the physical world around you, as seen through the camera of your mobile phone.
  • think about all the ways we could use AR to provide real value to consumers.
  • The problem, as it turns out, is not with the software that’s being developed (as I firmly believe that companys like Layar deserve a serious “hat-tip” for pushing the industry forward) but with the hardware (i.e. the phones
  • ...1 more annotation...
  • The fact is, even in the best conditions (please note the word “best”), civilian GPS is accurate up to 50 feet.
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eBouquin - La réalité augmentée pour créer le livre de demain? - 0 views

www.ebouquin.fr/...-pour-creer-le-livre-de-demain augmented-reality livre
shared by Yan Thoinet on 25 Aug 09 - Cached
  • La réalité augmentée pour créer le livre de demain?
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