@Publish

Publishers will be able to manage the recommendations widget from their Google+ publisher accounts. From there, they can decide when exactly the widget should appear and manage a list of pages where the widget shouldn’t appear, as well as a list of pages that should never appear in recommendations.

While larger still in the developed world, since 2010, mobile broadband adoption has grown fastest in developing countries - with rates hitting 82% in Africa and 55% in the Arab states.

mobile broadband is often cheaper than wired-broadband in developing countries. 

There are already, she noted, more than 1 billion smartphone subscribers worldwide. In addition, since the fourth quarter of 2010, smartphone and tablet sales have exceeded PC sales - and the growth trends continue to favor these newer devices. Mobile devices now account for 13% of global Internet traffic - and rising. 

The more you delve into it, the more "native" seems to be a synonym for "good" with regard to advertising.

Content that is positive, informative, surprising or interesting is shared more often than content that is not, and while content that’s prominently featured is shared more often than content that is not, this is a minor factor compared with how emotionally resonant the content is.

It is important that social experiences are emotional, and content that arouses emotion rather than reason is supported and encouraged throughout the experience. Resist the temptation to fill experiences with factual data about people, companies or brands, and focus on how people feel about these things.

You can debate things in conference rooms all day long. You can run iterative, qualitative research to reduce risk. But when it comes to social design, if it isn’t public, it doesn’t exist. Building beats talking; it’s better to launch fast and grow slowly than try launching an all-singing, all-dancing extravaganza.

The longer things stay in meeting rooms and internal prototypes, the more competitors with public-facing products are learning about what works.

Launch early, learn fast, and iterate.

Many designers and urban planners spend a huge amount of time detailing buildings and landscapes, setting down paths for how people will move. But they often get it wrong. People will cut across the expansive lawn, laying down a muddy path through the grass. People will force their way through hedges, in the process creating fresh pathways. Rather than detailing out every last interaction, it’s better to construct the basic frameworks and then watch how people move. Then you can iterate, because you already know where the paths should be.

The figures compare to 142.1 million uniques for Facebook's desktop site during the same time and 99 million uniques who visited Facebook via their mobile devices. Twitter had 34 million unique visitors on desktop and 29 million uniques visiting from their official mobile app.

Ask Them What They Want to Hear

Be Human Find ways to incentivize without blatant self-promotion and don’t shy away from humor.

Ads in the News Feed are Page Post Link Ads.  To develop them, keep in mind the following specifications: 500 characters of allotted text, anything beyond that will be truncated Attached links contain an image, title, and the domain in the body text Depending on the length of the body text, 2 to 3 lines can be filled within the ad Images should be 90 x 90 pixels

News Feed CTR’s can be up to 10x higher than standard Facebook ads.

With the rise of social media, companies like Facebook have charged that the CTR is a meaningless metric for branding campaigns. Opponents of CTR as a default metric argue that you can see an ad, not click on it and still be influenced by it. After all, that's the way most advertising has worked until now. You don't interact with a billboard, but it might introduce you to a new brand or product which you eventually might try.

KPIs vary depending on what stage of the purchase funnel your target customer is at. In the beginning, you may just want to raise awareness, in which case you'd rely on surveys to gauge success. Further along, you might be looking for interaction. Did the customer watch your video? Did she interact with your ad in some way?

Site users don’t tend to have kids of their own, make somewhere between $0 and $50,000 (66 percent do), have either no college (41 percent) or college backgrounds (48 percent), and tend to reflect a more ethnically diverse makeup.

Ten out of the ten top Hollywood studios advertise on Tumblr now

the U.S. is Tumblr’s top traffic source.

Tumblr’s future, for now, seems to be closely tied to its young adult demographic, their whims, and perhaps even their historical aversion to online ads. This audience has grown up connected, is often skeptical and cynical when it comes to brand advertising

It’s not an easy group to reach, which makes Tumblr’s revenue potential tricky to pin down. Too much or the wrong kind of advertising, and a fickle teen audience may find a new home elsewhere. Though Tumblr is now home to over 100 million blogs, if a good chunk belong to teens, it’s difficult to count that as serious traction –  today’s teens are less committed to their digital creations than adults, having already invented methods like “whitewalling” and “super-logoff” to erase and hide their Facebook pages, and are now turning to “ephemeral” messaging apps like Snapchat, which delete their communications upon viewing.

Tumblr will need to be careful with the results of those advertisers’ efforts. Overdone marketing messages could sour Tumblr’s most engaged users on their online hangout. Done well, however, Tumblr could endear itself to its reblog-happy user base even more, connecting aspirational imagery and content with those who are still young enough to dream they can spend their way into new feelings.

the secret to Google's business model is to embrace the abundance of the Internet's information overload but then remove the detritus and give me only what I want, when I want it, and serve up context-relevant advertising.

Sergey Brin has stated that "We want Google to be the third half of your brain."

With Glass, Google has taken a step too far toward pushing information on its users rather than letting them control the flow of information.