Skip to main content

Home/ @Publish/ Group items tagged Vine

Rss Feed Group items tagged

Pedro Gonçalves

Twitter Vines Get Shared 4x More Than Online Video | Adweek - 0 views

  • Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What's more, Unruly found that five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.
  • 4 percent of the top 100 shared Vines were made by brands. Comparatively, according to the New York-based firm, only 1 percent of Top 100 viral online videos were the work of brands.
  • Vines are tweeted more during the weekend than all of the weekdays combined. Also, between 10 a.m. and 11 a.m ET is when Vine activity peaks.
Pedro Gonçalves

What Would Happen To The Media If Facebook Collapsed - 0 views

  • According to data collected from the BuzzFeed Partner network, which tracks visitors to an assortment of major news and entertainment sites with over 350 million combined monthly visitors, Facebook accounts for over 75 million — more than 20%. The number is certainly higher for many newer media organizations, such as BuzzFeed, whose audiences depend on social networks for news.
  • The rise of Facebook referrals in the BuzzFeed network has corresponded, at least recently, with a fall in Google referrals. One, in other words, is replacing the other. But replacements are never exact: Facebook overtaking MySpace, a superficially similar service, had the effect of pumping millions of eyeballs to outside media organizations; as Facebook's real, identity-bound photos and personal information glued users to the site in a way that MySpace's cluttered data never could, Facebook's News Feed directed them outward in a way that MySpace's blog-centric design never did.
  • Recent research suggests that the next wave of social networks may not be as generous to outside content providers. Instagram and Vine and Snapchat and WhatsApp and Kik do not replace Facebook and Twitter in terms of functionality, but that doesn't matter — they draw from the same pool of available attention. Facebook stole users' attention from MySpace by being a better MySpace, then it grew into something more — the new wave of apps (and yes, they're mostly apps) is stealing attention away from Facebook by each being something less
  • ...1 more annotation...
  • If the next great social media shift truly is from centralized, profile-based social networks to decentralized feeds, distributed profiles, and private messaging, content providers will face a reckoning.
Pedro Gonçalves

A New Survey Reveals Which Social Media Brands People Are Most Attached To | Co.Create ... - 0 views

  • To which social media brands do consumers feel the most attachment? Facebook ranked number one in a Brand Dependence Social Media Survey conducted by UTA Brand Studio
  • And we're not talking about "liking," apparently. To clarify, attachment, which is at the core of Brand Dependence research methodology, refers to the degree to which consumers believe a brand is like themselves and the degree to which thoughts and feelings about a brand come to mind,
  • Facebook was followed by Instagram, then YouTube, Pinterest and Reddit in the February 2014 survey of 2,006 U.S. adults aged 18 and up.
  • ...5 more annotations...
  • How about Twitter? It’s surprising to see the popular social media platform didn't make the top five.
  • 59% of the respondents said they used Twitter, helping it score well in the area of intensity, which measures Brand Dependence amongst people who currently use a product or service. But Twitter didn’t fare as well in the prominence ratings, which take stock of how effortlessly and easily thoughts and feelings about a brand come to mind. Twitter also scored lower on more conventional brand measures such as likability, according to Vincent, and qualitative data revealed that people had a hard time relating to the brand because they didn’t fully understand how to use Twitter.
  • YouTube performed extremely well in the survey, with strong Brand Dependence scores in the areas of brand-self connection and prominence. Competitor Vimeo didn’t do so hot--in fact, only 16% of those surveyed had used the video-sharing destination.
  • Breaking it down by age without respect to gender, Instagram was the top social media outlet for those under 25, with Facebook coming in second and Pinterest third; Facebook, Instagram and Pinterest were the top three destinations for people 24-44; and those over 45 liked Facebook best, followed by Instagram and Foursquare.
  • Looking to the future, the social media brands that show the most potential in the eyes of survey respondents overall are Reddit, Tumblr, Snapchat and Vine. Vincent reports they all scored highly on various Brand Dependence measures, and he says their shared challenge going forward will be getting more people to sample what they have to offer.
1 - 6 of 6
Showing 20 items per page