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Pedro Gonçalves

Google Glass: Way Too Much Google For Its Own Good - ReadWrite - 0 views

  • its faults (battery life, tends to cause headaches, etc.)
  • By constantly presenting Glass wearers with information, or the opportunity to get information, Google manages to over-deliver on its mission statement at a time when we actually rely on Google to filter out noise, rather than fill our lives with more noise.
  • the secret to Google's business model is to embrace the abundance of the Internet's information overload but then remove the detritus and give me only what I want, when I want it, and serve up context-relevant advertising.
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  • Google Now gets the balance nearly perfect. Google Now anticipates my information needs based on where I'm going, what I have on my calendar, the time of day, etc. It's genius
  • Sergey Brin has stated that "We want Google to be the third half of your brain."
  • With Glass, Google has taken a step too far toward pushing information on its users rather than letting them control the flow of information. 
Pedro Gonçalves

"Google Now" Knows More About You Than Your Family Does - Are You OK With That? - ReadW... - 0 views

  • Google Now aggregates the information Google already collects about you on a daily basis: accessing your email, your calendar, your contacts, your text messages, your location, your shopping habits, your payment history, as well as your choices in music, movies and books. It can even scan your photos and automatically identify them based on their subject, not just the file name
  • Google already knows where you live, for example, and constantly plots out the time it will take to return home. Google even knows your favorite routes to work and can suggest alternatives based on congestion. And it will figure out your favorite sports teams by the number of times you ask about them, without you ever having to explicitly identify them. Google’s recommendation engine, meanwhile, uses the information to suggest new content to purchase.
  • Google Now tries to proactively provide information via “cards,” or vertical tabs, that present information it thinks you might want. For example, if you’ve entered a home location via Google Maps, a card will constantly update with the estimated time to drive home.
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  • At present, Google Now’s cards are actually quite limited, covering only: Local weather - for both your current location and your work location Local traffic information - including to your “next likely destination” Public transit information - when you’re near a transit stop, it tells you what bus or train will come next Your next appointment - and how long it will take you to get there Airline flight information - including delays and how long it will take you to get to the airport Sports results - for your favorite teams in real time Information about nearby places - bars, restaurants and other attractions Translation services and currency conversion rates - when it nows you’re in a foreign country Time at home - when you’re in a different time zone
  • The advantages of the Google ecosystem boil down to one term: convenience. Are the results and help you get from Google Now worth sharing the deeply personal information involved? That’s a personal question for each user of devices with Android 4.1, but it’s important to remember that Google still collects all this information whether or not you use Google Now. It’s just that the new service makes it impossible to ignore just how much the company knows about you.
Pedro Gonçalves

Newspapers Aren't Getting Much Out of Google+ - 0 views

  • If people are seeing stories from these papers on Google+, they either don't like them or they aren't bothering to tell Google. The New York Times, with over 360,000 followers, receives an average of 26,665 +1s per week. That's fewer than one +1d article a week for every 10 followers. The Times only posts to Google+ a few times per week, and it's not always posting links to NYTimes.com pages. But few of its Google+ posts have more than 50 +1s, and they theoretically reach 360,000 people.
  • What's even weirder is that The Washington Post, with 5% of the followers The New York Times has, gets more +1s than any other newspaper. With 33,206 +1s per week on average, the Post is the only major U.S. paper (with more than 200 followers) that gets a significant multiple of weekly +1s per follower. It gets 1.7 +1s per person encircling it, and the rest of the leaders get a small fraction of their follower count.
  • But so does WSJ.com, the #2 U.S newspaper in terms of Google+ followers, and its +1s are still a small fraction of its number of followers. All these papers have about the same level of activity on their Google+ pages, and their +1 activity on those posts is about the same.
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  • It doesn't look like +1 activity has much of a connection to the number of Google+ followers for these major media outlets. With 360,000 Google+ followers, The New York Times still can't get 10% engagement once a week.
  • The Searchmetrics numbers show, simultaneously, that being a suggested news organization doesn't lead to lots of Google+ followers and that having lots of followers doesn't lead to lots of engagement.
  • Google+ followers are not active. It's safe to call The New York Times one of the most influential sources of information in the world, and even it can't drum up much interest on Google+. Sure, plenty of people added +The New York Times to their circles, but now they're silent.
Pedro Gonçalves

6 Free Chrome Apps and Extensions for Small Businesses : Technology :: American Express... - 0 views

Pedro Gonçalves

"Organization Markup" Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box - 0 views

  • what did Google announce today? A new way to get your company logo within the Google Knowledge Graph box, if Google decides to show one for your company.
  • Google’s post today says that Schema.org organization markup can be used now as a way for publishers to tell Google what preferred logo they’d like to appear there. Google’s post didn’t make it clear that this was happening only for the Knowledge Graph box, causing us to originally write that this was going to put logos next to search listings. However, Google has since clarified that logos do not show next to search results as with authorship, but rather, in the Knowledge Graph box that sometimes shows for companies. Just using the markup doesn’t guarantee that your logo will be used. It only helps suggest this to Google, which makes the ultimate decision.
  • for most companies, doing Google+ is going to be a far more effective way to gain logo visibility than using organizational markup. But the option is there, for those who just don’t want to be on Google+.
Pedro Gonçalves

Google brings your Google+ photos right into Search, serves results via computer vision... - 0 views

  • The company now lets you find your photos both on Google+ and Google Search just by, well, searching for them.
  • this goes further than just serving you a list of all your photos; Google says it has now also started using computer vision and machine learning to understand what your query.
  • What’s amazing here is that these results are not being served based on tags, captions, or other ways to denote what is in a given photo. Google is analyzing the content of all your photos and deciding which ones are relevant to your query.
Pedro Gonçalves

Starbucks & The Economist Admit To Using Google+ For SEO More Than Social - 0 views

  • The New York Times says Starbucks, “Updates its Google+ page for the sake of good search placement, and takes advice from Google representatives on how to optimize Google+ content for the search engine.”
  • While The Economist’s senior director of audience Chandra Magee did say journalists at The Economist take advantage of Google+ features like Hangouts, she also commented on how Google+ improves the brand’s SEO efforts. “There is potential there [on Google+] to help us get in front of new audiences,” Magee told the New York Times, “But it also helps with our SEO strategy because our posts on Google+ actually show up in our search engine results.”
  • The New York Times says nearly half of 540 million monthly active users on Google+ do not visit the social network.
Pedro Gonçalves

Report: Google+ Visitors Spent an Average of About 7 Minutes on the Site in March - 0 views

  • Google+ is catching up on a lot of fronts to Facebook, but it's still lagging in one key metric: Time spent.
  • The average visitor to the social network spent 6 minutes 47 seconds on Google+'s site in March vs. 6 hours, 44 minutes on Facebook.com according to figures Nielsen supplied to Mashable. However, that number is down for Facebook. In March 2012, the average was 7 hours, 9 minutes per person. For Google, the figures are a substantial jump over the 3.3 minutes visitors spent on average on the site in February 2012, according to comScore. The figures do not include traffic via apps.
  • Nielsen reports that 20 million unique visitors in the U.S. used Google+'s Android and iPhone apps, a 238% rise over March 2012. On desktop, G+'s monthly uniques jumped 63% vs. the year before to 28 million.
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  • The figures compare to 142.1 million uniques for Facebook's desktop site during the same time and 99 million uniques who visited Facebook via their mobile devices. Twitter had 34 million unique visitors on desktop and 29 million uniques visiting from their official mobile app.
Pedro Gonçalves

Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+ | Te... - 0 views

  • Google’s launch partner for this service is Forbes, but others can implement these recommendations by just adding a single line of code to their mobile sites.
  • These recommendations, Sternberg told me, are based on social recommendations on the site from your friends on Google+ (only if you are signed in, of course), what the story you just read was about, the story’s author and some of Google’s “secret sauce.”
  • The new Google+-based recommendations, interestingly, only appear once a reader slides back up on a page. This, Google’s analytics show, is a pretty good indicator that a user has finished reading a post (even if there is still more text left on the page). The recommendation widget then slides up from the bottom and one extra click brings up more relevant items for the page. The other option is to show the widget after a user scrolls past a configurable CSS entity.
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  • Publishers will be able to manage the recommendations widget from their Google+ publisher accounts. From there, they can decide when exactly the widget should appear and manage a list of pages where the widget shouldn’t appear, as well as a list of pages that should never appear in recommendations.
Pedro Gonçalves

Google Wants To Build The Ultimate Personal Assistant | TechCrunch - 0 views

  • The next generation of search, he said, is all about making “all your tasks as you go through the day simpler and quicker.” That also means that in a large number of cases, you will interact with Google on something that may not even have a screen. The car, he believes, is prime real estate for the Google Search of the future, where you simply interact with the search engine and then engage in a conversation with Google. The living room, too, he believes is a place where Google should just work. That may be on a large screen, but maybe also just through microphones and speakers that wait for your “ok Google” command.
Pedro Gonçalves

"Google Now" Knows More About You Than Your Family Does - Are You OK With That? - 0 views

  • it’s important to remember that Google still collects all this information whether or not you use Google Now. It’s just that the new service makes it impossible to ignore just how much the company knows about you. So if ignorance is bliss, realizing how much Google knows about you may make a lot of people very unhappy.
Pedro Gonçalves

Google+ Gets Down to Business - 0 views

  • brands are increasing their use of the social network for marketing and consumer engagement. As reported by CMSWire, a recent Simply Measured report shows that 64 percent of the Interbrand Top 100 now have an active Google+ Brand page (up 3 percent from December 2011), 22 percent of the brands now have circler counts more than 100,000, up from 13 percent, and more brands are posting more frequently: 43 percent are posting more than three times a week (up from 15 percent in February).
  • Among the top brands, the study showed that engagement on outbound posts is growing. Circle engagement is up 112 percent since February and content engagement is also on the rise as it increased 65 percent since February. 
  • During this preview period, organizations that use Google Apps will be able to use the business features of Google+ for free through the end of 2013
Pedro Gonçalves

STUDY: YouTube Pummels Facebook In Post-Click Engagement - AllFacebook - 0 views

  • a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter. Shareaholic examined six months’ worth of data from more than 200,000 websites reaching more than 250 million unique monthly visitors
  • YouTube drives the most engaged traffic. These referrals have the lowest average bounce rate (43.19 percent), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).
  • video watchers are especially receptive to links within video descriptions that complement the audio and visual content they just consumed.
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  • Although Google Plus and LinkedIn drive the fewest social referrals, they bring in some of the best visitors: Google Plus users, on average, find themselves spending north of three minutes diving into things shared by connections in their circles. They also visit 2.45 pages during each visit, and bounce only 50.63 percent of the time. LinkedIn users generally spend 2 minutes and 13 seconds on each link they click, viewing 2.23 pages with each visit and bouncing 51.28 percent of the time. Although many sites see minimal traffic from both Google Plus and LinkedIn, now may be the time to invest in building communities within those networks if engagement really matters to your business.
  • A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit, and time on site
  • Pinterest isn’t exactly the social media golden child we all play it up to be: Coming in sixth, pinners bounce as often as Facebook users and tweeps do, but view fewer pages per visit (1.71), and they spend considerably less time on site (64.67 seconds) than almost all of its counterparts, with the exception of StumbleUpon.
  • StumbleUpon drives the least engaged referrals: Post-click, users view a meager 1.5 pages per visit and spend 54.09 seconds on site. It would appear that StumbleUpon’s click-heavy — to “stumble,” “like,” or “dislike” — focus makes users trigger-happy to a fault. Users stumble onto the next thing rather than immersing themselves in the webpage StumbleUpon recommends.
Pedro Gonçalves

Where Did All The Search Traffic Go - 0 views

  • Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.
  • Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period. While Yahoo grew search traffic in this period, it sent 21M referrals to publishers in March, less than half of the 48M referrals sent by Google. Traffic from Bing dropped 12%.
  • In the past, we've reported how referrals from social platforms like Facebook to the BuzzFeed Network were growing, and at times sending more traffic than search. While that difference was at times marginal — 5 to 10M referrals — its now sustained and significant. In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers. "Dark social," that netherland of direct traffic, is also accelerating on the network, growing referral traffic to publishers by 52% over the past twelve months. By comparison, referrals from social platforms, i.e. the Facebooks, Twitters, Pinterests and Reddits of the world, grew by 25%. It begs the question, could direct traffic be taking the place of search?
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  • user behavior is changing, and we are seeing a shift in the way readers discover their content.
  • We know that most of direct/dark social traffic is from mobile and apps. Could it be that social apps that aggregate content like Pulse or Flipboard are growing in importance?
  • When SEO was king, publishers sought to program their content to be discovered by Google. Now that content requires human muscle to be shared on social platforms, publishers need to expend a different kind of energy focused on creating content that's emotional, funny and discoverable — i.e. the stuff you might want to share. And this may be what's killing search traffic too.
Pedro Gonçalves

On Mobile, Google Demotes The Click | Fast Company - 0 views

  • You click. You buy. An advertiser pays. In an over-simplified sense, that’s how desktop digital advertising works. That system doesn’t work as well on mobile, however, where an estimated 40% of clicks are accidents (or fraudulent) and advertisers are still wary of their value. Research firm eMarketer projects that advertisers will dedicate just 2% of their budgets to mobile advertising this year--even though customers are increasingly logging in through their mobile devices.
  • At Google and other companies that sell advertising, the golden question has become not how to get consumers to simply click more mobile ads, but how to measure effectiveness beyond the click--even if that means tracking offline actions or purchases made on another screen.
  • “There’s this incredibly new, incremental engagement point called ‘out and about’ or called ‘sitting on public transportation’ or called ‘at home on the couch in front of the TV' and these are places where we didn’t used to be connected,” Jason Spero, Google's head of mobile ads for the Americas, tells Fast Company.
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  • In these new mobile settings, maybe success for an ad doesn’t mean lots of clicks or even lots of online purchases. Maybe it means phone calls, or foot traffic to stores. Maybe it means someone searches for something now and later follows up on a desktop computer. Google has been exploring ways to measure all of these possibilities.
  • aims to turn foot traffic into a measurable outcome of mobile ads, something that it has already done with phone calls. With a click-to-call ad offering, users can click a phone number within their search results to call an advertiser who has sponsored the term.
  • A Google spokesperson says that on average, campaigns see on average a 6% to 8% increase in average click-through rate when brands include a click-to-call phone number in an ad.
  • About 30% of restaurant searches and 25% of movie searches take place on mobile devices. About 25% of YouTube traffic is mobile. But according to earnings reports the company filed with the SEC, its cost-per-click fees and profit margins are smaller for mobile advertising products than for similar advertising on its websites.
  • He argues that it makes more sense to measure effectiveness of mobile advertising by metrics such as reach, frequency, and recall--like TV--than by the same click-through metric on which desktop digital advertising relies.
  • Facebook's Head of Measurement and Insights, Brad Smallwood, recently made a similar argument for all digital advertising, desktop included. He wrote in a blog post that when brands focus on reach rather than clicks on Facebook, they have 70% higher return on investment from their campaigns. T
Pedro Gonçalves

Content Strategy: The Perils of Search Engine Optimization - 0 views

  • Today I searched for “search engine” on Google. The first result was for Wikipedia, then came Dogpile, searchengine.ie, DuckDuckGo, Bing, etc. The Google search engine didn’t appear until the third page of results, which means it might as well be sitting on top of Mount Everest from a search findability perspective.The Google homepage is absolutely atrociously optimized for search engines, but tremendously well optimized for people who search. The Google design is focused on what the customer wants to do, which is to search and find stuff. Google is not focused on getting itself found but on helping customers find.
  • Yes, it’s important to get found. But what happens after you get found is crucial. From a customer’s point of view, finding a particular website is just the first step in completing a task.
  • Google wasn’t always popular. Once upon a time it was a totally unknown website run by two students. Its strategy to get found was based on being useful. That’s by far the best philosophy
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  • There’s no point in bringing lots of people to your website if they are going to feel frustrated and annoyed when they get there.
Pedro Gonçalves

Owning Your Content In Search: Google Now Makes It Easier To Link Your Website To G+ | ... - 0 views

  • For Google, social media and author authentication help them measure the influence (and trustworthiness) of content and links and, ideally, serve better results. If results have been authenticated with authorship — they’re “owned” by personal and company brands — searchers get better results and advertisers spend more knowing they’re getting more bang for their buck.
  • Now, page owners can link their sites in a few steps: 1) Visit your Google+ page, open its profile, and click ‘Edit profile’ 2) On the About tab, save your website URL, then click the new button, ‘Link website’ 3) Follow the instructions for adding a short line of code to your website’s homepage, then click ‘Test website’
Pedro Gonçalves

Google+ & SEO: How Google+ Impacts Search Results - Search Engine Watch (#SEW) - 0 views

  • These are showing up for people who aren't logged in. This is content originally created in Google+ ranking highly in the results. This is powerful stuff!
Pedro Gonçalves

Google breaks 2005 promise never to show banner ads on search results | Technology | th... - 0 views

  • its AdWords product - shown beside searches
  • "Advertisers have long been able to add informative visual elements to their search ads, with features like Media Ads" - which adds video ads on Google search results page - Product Listing Ads" - which appear in Google's shopping results box - "and Image Extensions", which allows advertisers to put small images alongside "sponsored results", when they buy advertising space over search results.
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