In the past, we've reported how referrals from social platforms like Facebook to the BuzzFeed Network were growing, and at times sending more traffic than search. While that difference was at times marginal — 5 to 10M referrals — its now sustained and significant. In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers. "Dark social," that netherland of direct traffic, is also accelerating on the network, growing referral traffic to publishers by 52% over the past twelve months. By comparison, referrals from social platforms, i.e. the Facebooks, Twitters, Pinterests and Reddits of the world, grew by 25%. It begs the question, could direct traffic be taking the place of search?