78 percent of Facebook users see news while they are on the social network for other reasons.
Only 34 percent of Facebook news consumers like news organizations or individual journalists, which Pew interprets to mean that most of the news they see on the social network is shared by their friends.
Facebook news consumers reported seeing entertainment news the most, followed by “people and events in my community,” sports, national government/politics, crime, health/medicine, and local government/politics.
News consumers on LinkedIn were high earners and college-educated, while those from Twitter were younger than those from Facebook, Google Plus, and LinkedIn.