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Pedro Gonçalves

Google brings your Google+ photos right into Search, serves results via computer vision... - 0 views

  • The company now lets you find your photos both on Google+ and Google Search just by, well, searching for them.
  • this goes further than just serving you a list of all your photos; Google says it has now also started using computer vision and machine learning to understand what your query.
  • What’s amazing here is that these results are not being served based on tags, captions, or other ways to denote what is in a given photo. Google is analyzing the content of all your photos and deciding which ones are relevant to your query.
Pedro Gonçalves

STUDY: News Feed Page Post Ads Deliver 26X More ROI, 20X Greater CTR Than Facebook Righ... - 0 views

  • Page post link ads delivered a 53 percent ROI. Page post photo ads delivered a 24 percent ROI. Page post ad units delivered an ROI 26 times higher than right-hand-side ad units. Page post photo ads delivered a 37 percent higher click-through rate than page post link ads and 20 times the CTR of right-hand-side ads. The cost per click for page post photo ads was 17 percent lower than the CPC for page post link ads and right-hand-side ads. Page post link ads delivered a 30 percent higher action rate than page post photo ads, as well as a 55 percent higher rate of purchasing users (the rate of purchasing users were 61 percent higher than for right-hand-side ads).
  • Page post link ads typically perform well for lead-generation campaigns and are effective in converting users off site. Page post photo ads are designed to capture attention with larger, more engaging photos, creating a seamless experience between paid, owned and earned media. Our study shows that this ad format demonstrated a higher CTR at a lower CPC resulting in a higher ROI than ads on the right-hand side.
Pedro Gonçalves

Rando's 5M Anti-Social Photo Shares Could Be The Canary In The Social Networking Coalmi... - 0 views

  • Rando only launched in March but the anti-social photo-sharing app that deliberately eschews the standard social network clutter of likes and comments and connections – simply letting users share random photos with random strangers and get random snaps in return — has blasted past five million photo shares after a little over two months in the wild. It is now averaging around 200,000 shares per day, says its creator ustwo.
  • For half that time Rando was iOS only, with its Android app not launching til April. Platform spread aside, the huge point here is that Rando has ditched all the self-congratulatory, endorphin-boosting hooks that apparently keep people tethered to their social networks. Yet managed to grow regardless. As Rando’s tagline pithily put it: ‘You have no friends’. The photos you share here will never be liked, never be favourited, and if they are shared outside Rando to other social networks, a feature Rando most definitely does not enable within its app, you likely won’t ever know anything about it. It’s a very rare digital social blackhole — but one that’s proving surprisingly popular (and all without any embedded social shares to grow virally), even while it’s refreshingly ego-free
  • factor in the rumblings about teens’ declining interest in traditional social networks and Rando could be something of a canary in the social networking coalmine, picking up subtle traces of Facebook fatigue, and identifying a growing appetite among mobile owners at least to take back some control and reintroduce a little private space by slamming shut those social doors. The rise of mobile messaging apps is another key trend to factor in here, apps which put private communication first, and social comms as a secondary add on. Certain age groups’ attention is arguably increasingly shifting to these more contained communications mediums — channels which offer both private and public comms within the one app, as Facebook does, but which aren’t centrally focused on publicly broadcast personal content. Rather they put the intimacy of one-to-one messaging at their core. Some, like China’s WeChat, even include serendipitous discovery features that are similar to Rando — like its Drift Bottle stranger messaging feature. 
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  • Mobile usage is certainly fuelling this messaging-centric shift.
  • if Rando’s rise proves anything it proves that humans communicate in more subtle ways than you might imagine, and need less social reinforcement than you might think. And when you think in those terms, it’s not such a huge leap to imagine the shifting sands of communication eroding the foundations of huge walled social strongholds after all. Lots of little apps, all taking away a portion of people’s attention, could eventually add up to a collective social exodus from the old networks. At least of key youth demographics.
Pedro Gonçalves

Facebook: We're getting better at measuring the 20 percent rule - Inside Facebook - 0 views

  • Facebook announced to advertisers that it has gotten better at measuring its own 20 percent rule — the guideline that an image advertisement can contain no more than 20 percent text.
  • There are two things that don’t count against the 20 percent rule: Pictures of products that include text on the actual product Photos of products in real situations or photos of products with a background
Pedro Gonçalves

12 Best Practices For Media Companies' Facebook Pages - AllFacebook - 0 views

  • Share breaking news updates: Lavrusik and Hershkowitz said posts that included the terms “breaking” or “breaking news” saw engagement 57 percent higher than non-breaking news posts
  • Use a conversational tone and include analysis: Posts with a personal tone or clever language saw engagement of 120 percent above the average, and posts with analysis received 20 percent more referral clicks.
  • Start conversations by asking questions and responding: Posts with prompts for conversation of questions saw engagement 70 percent above the average
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  • Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.
  • Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.
  • Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.
  • Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.
  • Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.
Pedro Gonçalves

Eyetrack III - What You Most Need to Know - 0 views

  • visual breaks -- like a line or rule -- discouraged people from looking at items beyond the break, like a blurb. (This also affects ads
  • We found that when people look at blurbs under headlines on news homepages, they often only look at the left one-third of the blurb. In other words, most people just look at the first couple of words -- and only read on if they are engaged by those words.
  • People typically scan down a list of headlines, and often don't view entire headlines. If the first words engage them, they seem likely to read on. On average, a headline has less than a second of a site visitor's attention.
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  • For headlines -- especially longer ones -- it would appear that the first couple of words need to be real attention-grabbers if you want to capture eyes.
  • The same goes for blurbs -- perhaps even more so. Our findings about blurbs suggest that not only should they be kept short, but the first couple of words need to grab the viewer's attention.
  • Average blurb length varies from a low of about 10 words to a high of 25, with most sites coming in around 17.
  • Eyetrack III found that people do typically look beyond the first screen. What happens, however, is that their eyes typically scan lower portions of the page seeking something to grab their attention. Their eyes may fixate on an interesting headline or a stand-out word, but not on other content. Again, this points to the necessity of sharp headline writing.
  • Navigation placed at the top of a homepage performed best -- that is, it was seen by the highest percentage of test subjects and looked at for the longest duration.
  • It might surprise you to learn that in our testing we observed better usage (more eye fixations and longer viewing duration) with right-column navigation than left. While this might have been the novelty factor at play -- people aren't used to seeing right-side navigation -- it may indicate that there's no reason not to put navigation on the right side of the page and use the left column for editorial content or ads.
  • Most news sites run articles with medium-length paragraphs -- somewhere (loosely) around 45-50 words, or two or three sentences.
  • Shorter paragraphs performed better in Eyetrack III research than longer ones. Our data revealed that stories with short paragraphs received twice as many overall eye fixations as those with longer paragraphs. The longer paragraph format seems to discourage viewing.
  • the standard one-column format performed better in terms of number of eye fixations
  • What about photos on article pages? It might surprise you that our test subjects typically looked at text elements before their eyes landed on an accompanying photo, just like on homepages. As noted earlier, the reverse behavior (photos first) occurred in previous print eyetracking studies.
  • Finally, there's the use of summary descriptions (extended deck headlines, paragraph length) leading into articles. These were popular with our participants. When our testers encountered a story with a boldface introductory paragraph, 95 percent of them viewed all or part of it.
  • When people viewed an introductory paragraph for between 5 and 10 seconds -- as was often the case -- their average reading behavior of the rest of the article was about the same as when they viewed articles without a summary paragraph. The summary paragraph made no difference in terms of how much of the story was consumed.
  • The first thing we noticed is that people often ignore ads, but that depends a lot on placement. When they do gaze at an ad, it's usually for only 0.5 to 1.5 seconds. Good placement and the right format can improve those figures.
  • We found that ads in the top and left portions of a homepage received the most eye fixations. Right side ads didn't do as well, and ads at the bottom of the page were seen, typically, by only a small percentage of people.
  • Close proximity to popular editorial content really helped ads get seen. We noticed that when an ad was separated from editorial matter by either white space or a rule, the ad received fewer fixations than when there was no such barrier. Ads close to top-of-the-page headlines did well. A banner ad above the homepage flag didn't draw as many fixations as an ad that was below the flag and above editorial content.
  • Text ads were viewed most intently, of all the types we tested. On our test pages, text ads got an average eye duration time of nearly 7 seconds; the best display-type ad got only 1.6 seconds, on average.
  • Size matters. Bigger ads had a better chance of being seen. Small ads on the right side of homepages typically were seen by only one-third of our testers; the rest never once cast an eye on them. On article pages, "half-page" ads were the most intensely viewed by our test subjects. Yet, they were only seen 38 percent of the time; most people never looked at them. Article ads that got seen the most were ones inset into article text. "Skyscraper" ads (thin verticals running in the left or right column) came in third place.
Pedro Gonçalves

Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach D... - 0 views

  • to determine if any given Page post shows up in the news feed, Facebook looks at four main factors: If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page. Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.
  • Let’s say Darth Vader posts that he and Luke Skywalker have confirmed that they are father and son. To determine if Yoda saw this post in his news feed, Facebook would look at: whether Yoda had Liked or interacted with posts by Vader in the past, if Leia and Han Solo Liked the relationship post by Vader when Facebook showed it to them, whether Yoda tended to interact with relationship change posts in the past, and whether anyone else had complained about Vader or this particular post by the Sith Lord.
  • Facebook says it adjusts the way in which it weights these factors to try to increase engagement and general satisfaction. Maybe reach decreases on some Pages, but people interact more with the news feed overall, according to Cathcart.
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  • There are conflicting reports about the actual impact on average reach, though. Some like PageLever say it stayed stable, but others like We Are Social and SocialBakers say that average Page reach decreased by as much as 50 percent.
  • Those analytics providers are only looking at a relatively small number of Pages, typically fewer than 1,000. Facebook’s product marketing director for ads Matt Idema tells me that what those studies show “all depends on what set of pages you’re looking at and how many pages you’re looking at. We’re looking at all the Pages. The median reach did not decrease.” But what about average reach? Idema shut that down saying that, as for the difference between median and average reach, “I’m pretty sure they’re indistinguishable.”
  • Even though it’s seeking to create a better user experience and confirmed it does not make changes to sell more ads, some businesses got hurt. This is the unfortunate reality of relying on a centralized marketing channel like Facebook opposed to an open channel like email. Facebook giveth, and Facebook taketh away.
Pedro Gonçalves

Facebook launches Graph Search to aid users and take on Google | Technology | guardian.... - 0 views

  • an example a search for a spicy meal in San Francisco. A search for "restaurants liked by my friends from India" revealed a long list. Narrowing that to "Indian restaurants liked by my friends from India" yielded another list. Then he searched for restaurants in San Francisco liked by Culinary Institute of America graduates.
  • In cases where Graph Search comes up blank – which is likely to be a frequent occurrence in its infancy – the service defaults to the web search engine Bing, which is run by Google's rival Microsoft.
  • "I want to invite friends over for Game of Thrones," he said, "but who among my friends likes Games of Thrones? Graph Search tells me."
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  • Graph Search also enables the user to search, for instance, for "photos of my friends taken in national parks" or "photos of my friends taken before 1990".
  • Tom Stocky, another Google import, showed what appeared to be a market researchers' dream tool: the new feature allows users to ask, for instance, what TV shows are most liked by doctors (Grey's Anatomy, House, The Doctors), or software engineers (Big Bang Theory).
  • A search for music liked by those who like Mitt Romney revealed Johnny Cash. Obama-likers liked Michael Jackson.
  • Brian Blau, who tracks social media for the tech research firm Gartner, said the service offered a brand new way for users to experience Facebook. Confined to Facebook's eco-system, the service was not an immediate threat to Google but would gradually increase in importance, he said. "In the future, you know Facebook will figure out how to monetize this. It's going to change the way people think about search."
Pedro Gonçalves

Cutting Through the Crowds on Facebook News Feeds | Social Media Statistics & Metrics |... - 0 views

  • In 2009, a Facebook account holder Liked, on average, 4.5 Pages. In just four years, this number increased to an average of 40 Pages! Not only that, but brands have been expanding their use of social media in their marketing campaigns, raising the number of Facebook posts that they make from an average of five times per month to 36. This means that in 2009, Facebook users only had to keep up with a manageable 23 updates per month, whereas they are currently bombarded with around 1 440 updates per month!
  • Some countries Like even more Pages than the 40 Page average, making them even harder to penetrate. The US takes the lead, Liking a whopping 70 Pages! The UK and France are tied, with their Facebook users Liking 48 Pages, on average. Mexican Facebook users follow closely, Liking an average of 41 Pages.
  • Our figures show that FMCG brands in the US may find it especially difficult to reach their fans, as this industry has the most Liked Pages.
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  • more posts don’t always mean higher engagement. Fans may get overwhelmed if your posts are cluttering their News Feeds and it may ultimately result in them Unliking your Page.
  • You must also determine which content is most engaging for your business, and create posts geared toward this. Photos are generally the most engaging type of Facebook post and will be all the more important once the new Facebook News Feed is launched, as as your photos will be more conspicuous. Creating content that your fans can engage with (Share, Comment, and Like) and that will, in turn, increase the reach of the post. The more engaging posts will appear more prominently in the News Feeds of the friends of your fans, allowing you to grow your fan base, and spread your message to more Facebook users.
  • The huge increase in brands’ posts over the years makes it all the more difficult to engage your fans. With the congestion users receive in their New Feeds, brands must pay attention to the content they are posting, the frequency, and the times of day.
Pedro Gonçalves

Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And... - 0 views

  • We uploaded over half a million variations of Harlem Shake to YouTube in the past few months. Google searches for Cat GIFs hit an all-time high last month.
  • The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves. And by understanding what’s at the root of our obsession with the visual web, brands can create the kind of content that resonates in today’s culture.
  • It may seem that all we’re doing is just capturing every mundane moment. But look closely. These everyday moments are shot, displayed, and juxtaposed in a way that offers us a new perspective. And then all of a sudden these everyday moments, places, and things look . . . fascinating.
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  • Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy. As kids, that happens all the time because everything is new. Everything is unlike. And we aren’t constrained by the rules about what “goes together.” Why else was putting the Barbie in the toy car wash more fun than putting the car in the car wash? The visual web frees us to return to this childlike state, where we can adventure through a whole array of different, seemingly unrelated images and clips--be they old, new, from a world away or own backyard--sparking our all-important synapses and helping us come up with new combinations and ideas so easily.
  • The only thing better than going on this journey of discovery is sharing it with others. This “gift” of sharing contributes to an energy exchange that amplifies our own pleasure--and is something we’re hardwired to do.
  • start thinking like a creator, less like an advertiser. While posting the glossy photos from the photo shoot or :30 spots online may be part of your approach, it shouldn’t be your entire approach. Think content, not commercials.
  • Help us rediscover the beauty of a forgotten familiar. Find something familiar--in your product, brand, or from people’s lives--and help us see it in a fascinating new light. It could be as simple as taking a kitchen appliance and turning it into a science experiment or reminding people to capture just one second of their daily lives and compile a beautiful montage.
  • Search for your brand online. Chances are your fans are already mixing and mashing your brand with something seemingly unrelated. Build on it, fuel it, steer it, and help us make more with it.
  • Ditch the pitch. Instead, start an energy exchange. Create content that reminds us of our own capacity for excitement, happiness, and vivacity so we want to share in it with others.
Pedro Gonçalves

Mary Meeker's Latest Internet Trends Report: 5 Insights for Facebook Marketers - 0 views

  • There were 2.4 billion people on the internet at the end of 2012, up 8% from 2011.
  • While many Facebook advertisers justly focus on the US, UK and Western Europe, a lot can be said about considering other countries.  India, Indonesia and Brazil and Mexico are among the top 5 countries on Facebook according to Socialbakers.
  • Compared to TV, there is a significant discrepancy in the amount of time consumers spend on mobile devices relative to advertising spend.  While we spend 12 percent of our time on mobile devices, mobile advertising dollars only account for 3 percent of total spending.
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  • Advertising is a key way that Facebook will monetize its 751 million mobile users.   Earlier this year, the number of active daily visitors checking Facebook on mobile devices surpassed people checking the social network on the web.
  • Photos are still the most popular item of personal content that we share right now with nearly 550 million+ photos shared each day on various internet services and this is expected to double within the next 12 months.
  • Advertising in the News Feed has moved towards bigger pictures and richer media and it will continue to go in that direction.
Pedro Gonçalves

The Billion Dollar Mind Trick | TechCrunch - 0 views

  • Instagram manufactured a predictable response inside Yin’s brain. Her behavior was reshaped by a reinforcement loop which, through repeated conditioning, created a connection between the things she sees in world around her and the app inside her pocket. When a product is able to become tightly coupled with a thought, an emotion, or a pre-existing habit, it creates an “internal trigger.” Unlike external triggers, which are sensory stimuli, like a phone ringing or an ad online telling us to “click here now!,” you can’t see, touch, or hear an internal trigger. Internal triggers manifest automatically in the mind and creating them is the brass ring of consumer technology. We check Twitter when we feel boredom. We pull up Facebook when we’re lonesome. The impulse to use these services is cued by emotions.
  • o get users using, Instagram followed a product design pattern familiar among habit-forming technologies, the desire engine.
  • The minimalist interface all but removes the need to think. With a click, a photo is taken and all kinds of sensory and social rewards ensue. Each photo taken and shared further commits the user to the app. Subsequently, users change not only their behavior, but also their minds.
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  • Finally, a habit is formed. Users no longer require an external stimulus to use Instagram because the internal trigger happens on its own. As Yin said, “I just use it whenever I see something cool.” Having viewed the “popular” tab of the app thousands of times, she’s honed her understanding of what “cool” is. She’s also received feedback from friends who reward her with comments and likes. Now she finds herself constantly on the hunt for images that fit the Instagram style. Like a never-ending scavenger hunt, she feels compelled to capture these moments.
Pedro Gonçalves

Getty to Let Bloggers and Others Use Photos Free - NYTimes.com - 0 views

  • The embedding tool that the agency announced will give websites and social media users access to roughly 40 million images — out of a digital collection of 60 million — via a small snippet of computer code that is easily copied. It can be included to illustrate a blog post, for example, or a post to Twitter. (In the case of the images not included, Getty lacks the appropriate permissions, Mr. Peters said.)But, crucially, these users will not be making a copy of those images. Instead, the images will be stored on the agency’s computers; each embedded image will include a credit and a link back to the Getty Images website, where higher-quality versions will be available to license.
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