visual breaks -- like a line or rule -- discouraged people from looking at items beyond the break, like a blurb. (This also affects ads
The Poynter Institute | EyeTrack07 - 0 views
Eyetrack III - What You Most Need to Know - 0 views
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We found that when people look at blurbs under headlines on news homepages, they often only look at the left one-third of the blurb. In other words, most people just look at the first couple of words -- and only read on if they are engaged by those words.
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People typically scan down a list of headlines, and often don't view entire headlines. If the first words engage them, they seem likely to read on. On average, a headline has less than a second of a site visitor's attention.
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