Group items tagged

The popular interactive-image platform officially hit Facebook on Tuesday morning. That means posts there now let fans interact with content embedded "inside" an image — other photos, video or text blocks, for example — without leaving Facebook Timeline.

Back in November, ThingLink made its debut on Twitter. Since then, the platform's reps say brands have "commonly seen" more than five times as much engagement on Twitter posts using ThingLink images. So if the results are any indication, it's set to become a useful tool on Facebook now, as well.

now brands can serve up ads to users based on the content they're actually tweeting.

keyword-based advertising

advertisers can buy specific keywords to target certain users. "For example: let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue," Malhotra explained. "That venue could now run a geotargeted campaign using keywords for that band with a tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area."

Within each contact, you also now have an expanded relationship view that integrates all of the interactions you’ve had with a particular person over the different networks that have been integrated, along with any reminders that you have set yourself to connect in the future. This is a pretty nifty feature in that it doesn’t require manual updates for past events; instead it automatically aggregates whatever has happened already into a timeline of events

mobile is its fastest-growing consumer service at the moment, with 27% of its 155 million monthly users visiting LinkedIn via mobile apps (up from just 8% two years ago); and weekly mobile page views jumping 250% year-over-year.

With the new tool, Twitter’s advertising partners will be able to conduct surveys on the social network from the new @TwitterSurveys account. These survey questions — an example of which you can see above — will appear in the user’s timeline just like Promoted Tweets currently do. The user will then have the option to answer the question directly in the tweet.

If you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes)

Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App. ii.    Promotions on Facebook must include the following: a.    A complete release of Facebook by each entrant or participant. b.    Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. c.    Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook. iii.    You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

Contests and sweepstakes on Twitter may offer prizes for tweeting a particular update, for following a particular user, or for posting updates with a specific hashtag.

Please be sure to include a rule stating that anyone found to use multiple accounts to enter will be ineligible.

Please don’t set rules to encourage lots of duplicate updates (like saying, “whoever retweets this the most wins”).  Your contest or sweepstakes could cause users to be automatically filtered out of Twitter search. Plus, instead of their followers seeing your cool contest or sweepstakes, their followers might start getting annoyed by your contest. You might want to set a clear contest rule stating that multiple entries in a single day will not be accepted.

Today Facebook announced an update to its news feed ranking that emphasizes shared news posts over memes and similar airy material that's often shared on the social network.

Facebook’s push to incorporate more news into timelines could be a response to Twitter’s success as a news platform. According to Pew Research, Facebook still has some catching up to do—only 47 percent of Facebook’s total users get their news on the site, compared to 52 percent of users on Twitter.

Facebook says people prefer “high quality content” over popular memes, so the company is putting an emphasis on tracking how frequently articles are clicked on from news feed on mobile to deliver more relevant posts.