Facebook announced to advertisers that it has gotten better at measuring its own 20 percent rule — the guideline that an image advertisement can contain no more than 20 percent text.
Group items tagged
Facebook: We're getting better at measuring the 20 percent rule - Inside Facebook - 0 views
-
-
There are two things that don’t count against the 20 percent rule: Pictures of products that include text on the actual product Photos of products in real situations or photos of products with a background
"Google Now" Knows More About You Than Your Family Does - Are You OK With That? - ReadW... - 0 views
-
Google Now aggregates the information Google already collects about you on a daily basis: accessing your email, your calendar, your contacts, your text messages, your location, your shopping habits, your payment history, as well as your choices in music, movies and books. It can even scan your photos and automatically identify them based on their subject, not just the file name
-
Google already knows where you live, for example, and constantly plots out the time it will take to return home. Google even knows your favorite routes to work and can suggest alternatives based on congestion. And it will figure out your favorite sports teams by the number of times you ask about them, without you ever having to explicitly identify them. Google’s recommendation engine, meanwhile, uses the information to suggest new content to purchase.
-
Google Now tries to proactively provide information via “cards,” or vertical tabs, that present information it thinks you might want. For example, if you’ve entered a home location via Google Maps, a card will constantly update with the estimated time to drive home.
- ...2 more annotations...
This Mask Gives You Superhuman Abilities - 0 views
-
two masks that can give you superhuman sight and hearing.
-
The first prototype covers the wearer's ears, mouth and nose and uses a directional microphone to give him the ability to hear an isolated sound in a noisy environment. For example, you could target a person in a crowd and clearly hear his words without the surrounding noise. The other prototype is worn over one's eyes. A camera captures video and sends it to a computer, which can apply a set of effects to it in real-time and send it back to the wearer. One can, for example, use it to see movement patterns, similar to the effects of long-exposure photography.
Social Media ROI: It Doesn't Really Matter (Really!) - 0 views
-
social media isn’t only about ROI. And it isn’t only about sales. Social media is about branding, opening channels of communication with customers, building loyalty, being transparent and establishing good will. And if you cover all of those bases, then guess what? If your product or service is worthy, you will most definitely see a return on your investment.
-
Plenty of companies use social media as an advertising vehicle for their product or service, just as they would with “old” media. But it just doesn’t work that way.
Content Marketing: Start With Your Story - 0 views
-
Joe Pulizzi, founder of the Content Marketing Institute and one of the first evangelists for content marketing, describes content marketing as: //Zone: 300x250 googletag.display('div-gpt-ad-1336852434508-3'); … a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”
-
In the past, editors and reporters held companies captive, and we vied for their attention to cover our products, services or insights on trends. But no longer.Today, communities and influencers have overtaken the importance of media outlets, and the responsibility of reporting has shifted to the marketing department. In fact, many organizations now consider themselves publishers rather than marketers. And that’s smart
-
A good story entices someone to want to know more, and they transition to the next step: engagement.
Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users | TechCrunch - 0 views
-
Last week Princeton researchers released a widely covered study saying Facebook would lose 80% of its users by 2015-2017. But now Facebook’s data scientists have turned the study’s silly “correlation equals causation” methodology of tracking Google search volume against it to show Princeton would lose all of its students by 2021.
-
the critical error in the non-peer-reviewed study is stating that since the volume of searches for “Facebook” began declining in 2012, it must mean there’s an ongoing decline in Facebook usage. Yeah, no. Back in Facebook’s web heyday around 2007, many people did surf to the social network by searching for “Facebook” or “Facebook login.” But then this thing called mobile came along and people started getting to Facebook by opening an app, not searching for a website. So searches for “Facebook” declining doesn’t prove much considering over half of Facebook’s traffic now comes from mobile. Since 2012 Facebook has kept growing to its current 1.19 billion users, and it has never had an overall decline in user count.
F-Shaped Pattern For Reading Web Content - 0 views
-
This dominant reading pattern looks somewhat like an F and has the following three components: Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar. Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.
-
The F viewing pattern is a rough, general shape rather than a uniform, pixel-perfect behavior.
-
Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't. The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second. Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.
Why Curation Is Important to the Future of Journalism - 0 views
-
Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving. The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator.
-
with the push of social media and advancements in communications technology, the curator has become a journalist by proxy. They are not on the front lines, covering a particular beat or industry, or filing a story themselves, but they are responding to a reader need. With a torrent of content emanating from innumerable sources (blogs, mainstream media, social networks), a vacuum has been created between reporter and reader — or information gatherer and information seeker — where having a trusted human editor to help sort out all this information has become as necessary as those who file the initial report.
-
“Curation,” says Sayid Ali, owner of Newsflick.net, “gathers all these fragmented pieces of information to one location, allowing people to get access to more specialized content.”
- ...6 more annotations...
1 - 14 of 14
Showing 20▼ items per page