Skip to main content

Home/ @Publish/ Group items tagged Mobile Marketing

Rss Feed Group items tagged

Pedro Gonçalves

Mobile Apps Are the New Network TV, Without the Ad Dollars - 0 views

  • audience for mobile apps has hit 58 million in primetime — 8 p.m.
  • The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs. the mobile web, but Flurry has estimated that 80% of mobile activity occurs on apps
  • Kantar Media calculated that TV advertising accounted for $74 billion in ad revenues in 2012. Even if apps generated 100% of mobile ad revenues, the market would still be just 4.5% that of TV.
  • ...5 more annotations...
  • there are now more monthly users of mobile apps than there are for desktop computers and laptops. Yet the the desktop ad market is still 10 times the size of the mobile ad market in revenues
  • To execute a mobile ad buy, you have to choose between various networks and exchanges and real-time bidding platforms. The ads themselves are also different since they're often designed to prompt users to take action relatively quickly, which mean fewer branding ads and more direct-response executions. To ensure that the ads are effective, it helps to tailor to them to individual users' demographics and geographic location. To make things even more complicated, while on desktop, there are basically two operating systems, in mobile there are at least 10, Becker says and "hundreds of browsers and screen sizes."
  • eMarketer predicts that TV will continue to grow — and outpace digital advertising — through 2017.
  • TV ratings are down — Morgan Stanley analyst Benjamin Swinburne recently found that they fell 50% over the past decade — TV is still the last place where you can find 5 million or more people tuned in at the same time to an ad. You may be able to get in front of 5 million people on Facebook, but if you use a display ad, only about one in 1,000 people will click on it.
  • bigger advertisers are jumping into mobile — Mondelez (nee Kraft) pledged last year to put 10% of its ad budget into the segment
Pedro Gonçalves

Smartphone user study shows mobile movement under way - Google Mobile Ads Blog - 0 views

  • 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
  • These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.
  • General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home 
  • ...5 more annotations...
  • Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search
  • Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business
  • Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
  • Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%) 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase
  • Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users.  Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions.  Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it.
Pedro Gonçalves

Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile - eMarketer - 0 views

  • Overall desktop ad spending set to decline in 2014 while mobile grows 83.0% Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer. US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads. Meanwhile, overall desktop ad spending increased just 2.3% last year, according to eMarketer.
  • desktop search ad spending will drop $1.4 billion this year, a decrease of 9.4% from 2013, while mobile search will increase 82.3% year over year. Mobile search will total $9.02 billion, compared with $13.57 billion for desktop search. Overall, US spending on advertising served to desktops and laptops will decline 2.4% in 2014 to $32.39 billion, down from $33.18 billion in 2013. Google will have a notable influence on the overall shift from desktop to mobile search spending. In 2013, 76.4% of the company’s search ad revenues came from desktop. However, that share will fall to 66.3% in 2014 due to a $770 million decrease in desktop search ad revenues year over year, eMarketer estimates. At the same time, the company’s mobile search revenues will increase $1.76 billion, totaling approximately one-third of Google’s total search revenues.
  • Up from 19.4% in 2013, mobile search will comprise an estimated 26.7% of the company’s total ad revenues this year. Desktop search declined to 63.0% of Google’s ad revenues in 2013, having already fallen from 72.7% in 2012.
  • ...1 more annotation...
  • While nonvoice mobile activities accounted for 19.4% of average time spent per day with media by US adults in 2013, only 5.7% of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits.
Pedro Gonçalves

Study: Four out of 10 Mobile Ad Clicks are Worthless - 0 views

  • As much as 40% of clicks on mobile ads are so-called worthless clicks, offering no return on investment for the advertiser, according to a new study.
  • The study, which was released on Wednesday, was commissioned by Trademob, a Berlin-based mobile app marketing platform. The company analyzed six million mobile advertising clicks on 10 of the biggest mobile advertising networks. Conclusion: Advertisers are wasting a lot of money on mobile ads.
  • The study, which was released on Wednesday, was commissioned by Trademob, a Berlin-based mobile app marketing platform. The company analyzed six million mobile advertising clicks on 10 of the biggest mobile advertising networks. Conclusion: Advertisers are wasting a lot of money on mobile ads.
  • ...2 more annotations...
  • 22 percent of ad clicks are “misclicks,” or accidental clicks, and 18 percent were fraudulent. Those accidental and fraudulent clicks had a conversion rate of less than 0.1%.
  • A similar study conducted a year ago said 47% of clicks on mobile ads were worthless
Pedro Gonçalves

Digital Set to Surpass TV in Time Spent with Media in the UK - eMarketer - 0 views

  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television,
  • ...8 more annotations...
  • The growth of mobile is key to this shift, as it continues to drive both digital and overall growth of time spent with all media. In contrast, time spent on desktops and laptops is plateauing.
  • Time spent with mobile (that is, via smartphone, tablet or feature phone) has come to represent more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole. The bulk of mobile time is spent on smartphones, at almost 1 hour per day, but tablets are not far behind.
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • time spent online (that is, via desktop or laptop computer) is barely growing at all. Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013. In fact, in a broad sense, media consumption time is flat with one exception: mobile.
  • The average UK adult will spend more than 8.5 hours each day consuming media in 2014. Of that total, 3 hours and 41 minutes will be spent online, on nonvoice mobile activities or with other digital media, eMarketer estimates, compared with 3 hours and 15 minutes watching television. The total reflects simultaneous media consumption—for example, if someone uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity.
  • Tablet time will total a bit less than smartphones, at 44 minutes per day.
  • This year, tablet penetration is expected to reach 38.2% of the total population, well short of smartphone penetration.
  • eMarketer’s “time spent” estimates reflect blurring lines of media consumption. As in other markets, UK consumers are accessing traditional content on nontraditional channels—for example, television programming viewed on a tablet. In many instances, this may “count” as time spent on a digital device, but it reflects the fact that consumption of television content actually is rising thanks to a variety of nontraditional options that users have for watching TV and TV-like content.
Pedro Gonçalves

Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Mar... - 0 views

  • According to a new poll of U.S. marketers conducted by Gartner, corporate websites are ranked as the top digital activity for marketing “success” — beating marketing on social networks such as Facebook, Twitter and LinkedIn. Social media marketing, however, ranked as the next most important activity, equal in importance to online advertising.
  • The survey, conducted in November and December of 2012, polled a relatively small sample of 250+ marketers from U.S.-based companies with more than $500 million in annual revenue
  • Design, development and maintenance of the corporate website was cited by 45% of survey respondents as contributing to marketing success, with marketing on social networks such as Facebook, LinkedIn and Twitter cited by 43%. Digital/online advertising was also cited by 43%
  • ...4 more annotations...
  • Corporate websites perhaps have a key reputational role to play in the marketing mix, supplementing and underpining social media marketing spending — by providing reassurance of a brand’s professionalism where a Facebook page can provide evidence of user engagement/approval (or otherwise).
  • The results indicate that corporate websites still have a key role to play when it comes to marketing a company’s offerings, despite the big role also played by social media. It’s also notable that mobile marketing is still relatively low down the priorities list, with an aggregated percentage of 24%. It’s still far better than the poor unloved (and doubtless rarely updated) company blog, though, with just 6%.
  • The survey asked respondents to rank different marketing activities first, second and third in importance, collating all three preferences to get the overall percentage. On first place preference, corporate websites came out joint top with online advertising, cited by 18% apiece as the most important activity. Social media slumped in importance on this measure — cited by just six per cent of respondents as the most important activity (and second only to the company blog):
  • The top priorities for increased budgets in 2013 are commerce experiences, social and mobile marketing, and content creation and management
Pedro Gonçalves

REPORT: Facebook To Account For 21.7% Of Global Mobile Ad Market In 2014 - AllFacebook - 0 views

  • Market-research outfit eMarketer projected that Facebook will account for 21.7 percent of the global mobile ad market in 2014, up from 17.5 percent in 2013 and just 5.4 percent in 2012. Google still commands the lion’s share of the sector, with eMarketer pegging it for a 46.8 percent share in 2014, and attributing its drop from nearly 50 percent in 2013 to the social network’s growth. eMarketer also predicted a modest gain for Twitter, to 2.6 percent in 2014, from 2.4 percent in 2013 and 1.5 percent in 2012. For the sector as a whole, eMarketer projected that mobile advertising will jump 75.1 percent in 2014, to $31.45 billion, accounting for nearly one-quarter of total worldwide digital ad spending.
  • In 2012, only 11 percent of Facebook’s net ad revenues worldwide came from mobile, and last year, that figure jumped to 45.1 percent. In 2014, eMarketer estimates that mobile will account for 63.4 percent of Facebook’s net digital ad revenues. Mobile accounted for 23.1 percent of Google’s net ad revenues worldwide in 2013, and eMarketer estimates this share will increase to 33.8 percent this year.
Pedro Gonçalves

UK Marketing Emails Fail to Make Mark on Mobile - eMarketer - 0 views

  • Despite an increasing proportion of time spent on mobile devices, email seems to be wedded to desktops in the UK. According to December 2013 research from Pure360, 72% of emails were opened on a desktop, a further 20% on a smartphone and 8% on a tablet. And for the clickthrough rate of marketing emails, the performance of mobile was also lower than on the desktop, which had a 27% CTR. Rates were 7% on smartphones and 3% on tablets.
  • research from comScore shows that checking email is the third most popular activity on a mobile phone, beaten only by camera and SMS.
  • In Europe’s three biggest markets—France, Germany and the UK—email is the preferred channel to receive marketing messages
    • Pedro Gonçalves
       
      Marketing messages perceived as so
Pedro Gonçalves

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds ... - 0 views

  • While the finding that trust in ‘traditional’ push marketing techniques (such as banner ads) is at rock bottom in the online world isn’t a surprise, the chart doesn’t make hugely encouraging reading for proponents of social marketing which also languishes near the bottom of the trust index, just above the mobile apps channel. Text message communications were the least trusted, while online banner ads barely rated above spammy SMS in the trust stakes.
  • The relatively low trust in social marketing tallies with a recent Gartner report that found U.S. marketers ranked spending on the corporate website as more likely to result in “marketing success” than spending on social media sites such as Facebook.
  • “professionally written online reviews” still carry a huge cachet — at least with U.S. consumers. European consumers are far less trusting of the publishing industry, however (55% vs 33% split on that category).
  • ...2 more annotations...
  • The report notes that traditional ‘one-way’ marketing techniques like banner ads are clearly ineffective in a landscape of “perpetually connected consumers”. Web users are tuning out this old school type of marketing or failing to notice it in the first place or forgetting they ever saw it — which may also partially explain why personal recommendations from people they know well are so much more trusted. With so many sources of information to filter, better the devil you know and all that.
  • The survey also indicates there is still considerable trust in natural search engine results, and also in consumer written reviews, such as Amazon’s user reviews — which were both ranked around 3x more trusted than social marketing.
Pedro Gonçalves

6 Smart and Effective Email Marketing Tactics - 0 views

  • There’s no denying that email is showing signs of decline — the number of visitors to web-based email sites fell 6% in 2010 compared to the previous year, and email engagement declined at an even greater rate, according to a report from digital analysis company comScore.
  • In response to these changes, brands are quickly adapting by combining email, social media and even mobile marketing tactics.
  • successful brands are doing just that — cross-pollinating email marketing strategies via email clients, social platforms and mobile devices. Ultimately, brands still find email effective because it’s inexpensive and universally accepted by people all over the world.
  • ...6 more annotations...
  • The key to creating hyper-timely emails is planning and being nimble, says Christopher Stemborowski, associate communication strategist for marketing agency Oxford Communications. “Seeming timely can be the result of preparing multiple emails or just one email and waiting for the right time to send it.”
  • Build multiple versions ahead of key events: In the same way that shirts are made ahead of the Super Bowl declaring each team the champion, you can design two versions of an email to respond quickly to the outcome of major events.Plan an email for an event that has an unspecified date: Snowstorms will happen each winter. Will you have an email ready to go out the moment it happens? With a little planning, you can.Track trending online memes: In 2011, we have seen a #winning Charlie Sheen and a really excited Rebecca Black ready to have fun, fun, fun. Smart brands can tap into these memes in email blasts. You can keep track of these popular memes by viewing the trending topics section on Twitter.
  • Blasting irrelevant content to your email subscribers is one of the biggest email marketing mistakes you can commit.“For example, if a salon sends an email to men that highlights services solely for women, it shouldn’t be a shock when the men unsubscribe,” Stemborowski says. “To avoid this, the salon needs to know who in its database are males and who are females and then avoid sending irrelevant messages.”
  • “Self-selection means subscribers willingly receive emails that are in the categories they asked to get,” Stemborowski said, adding that it’s vital to keep the screening short so users don’t abandon the process.
  • More than ever, people are reading emails on their mobile devices. Mobile email usage increased 36% in 2010, according to comScore.
  • The first line of your email should never read, “If you are having trouble reading this email click here,” he adds. “Remember, the first line of the email is what shows up as the preview on smartphones. For this reason, the first line is premium real estate and, with this in mind, you should put your most important message first for a well-crafted call to action.”
Pedro Gonçalves

Facebook Served 39 Percent More Ad Impressions in Q1 | Adweek - 0 views

  • at the social network served up 39 percent more ad impressions in the most recent period than Q1 2012.
  • That impression increase likely has as much to do with Facebook's daily active user base growing by 26 percent year-over-year to 665 million people as it does any efforts to further boost its advertising revenue—up 43 percent year-over-year to $1.25 billion
  • Facebook’s mobile monthly active user base climb 54 percent to 751 million people (including 189 million people who only check Facebook from their mobile devices, up 128 percent year-over-year), but once again mobile jumped as a percentage of Facebook’s ad revenue, having gone from 0 percent in Q1 2012 to 14 percent in Q3 to 23 percent in Q4 to 30 percent in Q1 2013. Desktop ad revenue "stayed flat," Ebersman said, before qualifying the stagnation. "Flat desktop revenue does not reflect a particular trend relative to desktop demand. Instead, more inventory is being shown on mobile because that’s where people are spending more time," he said.
  • ...3 more annotations...
  • . Since last summer Facebook has most notably rolled out Custom Audiences and Partner Categories as ways for advertisers to be able to target users based on marketers’ customer databases and people’s offline purchase behavior. Sandberg said the first quarter saw more than twice as many marketers using Custom Audiences as used it in fourth quarter '12.
  • More targeting options should quicken the growth in how much each ad costs, given that typically the more targeted an ad is, the higher its price. In the first quarter, the average price per ad ticked up by 3 percent
  • The ratio of Facebook’s monthly users that return to the platform daily continued to creep up, hitting 60 percent in the first quarter. While some may scrutinize the one percentage point quarter-over-quarter uptick as indicative of Facebook’s daily user base beginning to stagnate, 360i’s vp of emerging media David Berkowitz said that any publisher that sees more than 50 percent of its monthly user base returning daily is "pretty phenomenal."
Pedro Gonçalves

Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads App... - 0 views

  • Facebook confirmed to me it quietly unlocked the new device and OS mobile ad placement options when it officially launched its new mobile app install ads two weeks ago. These ads let developers pay to show links to their App Store or Google Play apps in the Facebook mobile news feed. Facebook needed a way to make sure devs were reaching users on the devices they build apps for.
  • Device and OS placements are somewhat similar to Facebook’s “broad category” device targeting that lets advertisers reach people with specific makes and models of phones like LG Androids or iPhone 5s. However, these ads can show up on both desktop and mobile. Placement targeting lets advertisers choose where they show up, not just to who.
  • there’s also the Android vs iOS socio-economic divide. A recent Forrester study found that iPhone-using households had an average yearly income about $16,000 higher than Android households. That means operating system and device type could augment data like biographical info, interests, and work and education history for targeting high or low-end products via Facebook ads.
Pedro Gonçalves

Make Mobile Work - 0 views

  • To guarantee the ads you pay for actually appear and look great on all screens, you should insist to your ad agencies that your advertising creative be developed in a mobile-compatible format.  And the one open, industry-standard, universal format for building mobile-ready creative is HTML5.
  • Your opportunity has never been greater. Nearly half of the US population has a mobile phone with internet access*, and one out of five pageviews on the web happen on a mobile device - a number that is growing every month.**
Pedro Gonçalves

Mary Meeker's Latest Internet Trends Report: 5 Insights for Facebook Marketers - 0 views

  • There were 2.4 billion people on the internet at the end of 2012, up 8% from 2011.
  • While many Facebook advertisers justly focus on the US, UK and Western Europe, a lot can be said about considering other countries.  India, Indonesia and Brazil and Mexico are among the top 5 countries on Facebook according to Socialbakers.
  • Compared to TV, there is a significant discrepancy in the amount of time consumers spend on mobile devices relative to advertising spend.  While we spend 12 percent of our time on mobile devices, mobile advertising dollars only account for 3 percent of total spending.
  • ...3 more annotations...
  • Advertising is a key way that Facebook will monetize its 751 million mobile users.   Earlier this year, the number of active daily visitors checking Facebook on mobile devices surpassed people checking the social network on the web.
  • Photos are still the most popular item of personal content that we share right now with nearly 550 million+ photos shared each day on various internet services and this is expected to double within the next 12 months.
  • Advertising in the News Feed has moved towards bigger pictures and richer media and it will continue to go in that direction.
Pedro Gonçalves

20 top web design and development trends for 2013 | Feature | .net magazine - 0 views

  • “If you’re designing a website and not thinking about the user experience on mobile and tablets, you’re going to disappoint a lot of users,” he warns. Designer Tom Muller thinks big brands getting on board will lead to agencies “increasingly using responsive design as a major selling point, persuading clients to future-proof digital marketing communications”. When doing so, Clearleft founder Andy Budd believes we’ll see an end to retrofitting RWD into existing products: “Instead, RWD will be a key element for a company’s mobile strategy, baked in from the start.” Because of this, Budd predicts standalone mobile-optimised sites and native apps will go into decline: “This will reduce the number of mobile apps that are website clones, and force companies to design unique mobile experiences targeted towards specific customers and behaviours.”
  • During 2012, the average site size crept over a megabyte, which designer/developer Mat Marquis describes as “pretty gross”, but he reckons there’s a trend towards “leaner, faster, more efficient websites” – and hopes it sticks. He adds: “Loosing a gigantic website onto the web isn’t much different from building a site that requires browser ‘X’: it’s putting the onus on users, for our own sakes.”
  • Designer and writer Stephanie Rieger reckons that although people now know “web design isn’t print,” they’ve “forgotten it’s actually software, and performance is therefore a critical UX factor”.
  • ...6 more annotations...
  • Bluegg studio manager Rob Mills reckons 2013 will see a “further step in the direction of storytelling and personality on the web, achieved through a greater focus on content and an increase in the use of illustration”.
  • Apps remain big business, but some publishers continue to edge to HTML5. Redweb head of innovation David Burton reckons a larger backlash is brewing: “The gold rush is over, and there’s unrest in that apps aren’t all they promised to be. We now live in a just-in-time culture, where Google can answer anything at the drop of a hat, and we no longer need to know the answers. The app model works the old way. Do we need apps for every brand we interact with? Will we even have iPhones in five years’ time? Who knows? But one thing is certain – the internet will remain, and the clever money is on making web apps that work across all platforms, present and future.”
  • Designer/developer Dan Eden says that with “more companies focussing web efforts on mobile,” designers will feel the pressure to brush up on the subject, to the point that in 2013, “designing for desktop might be considered legacy support”. Rowley agrees projects will increasingly “focus on mobile-first regarding design, form, usability and functionality”, and Chris Lake, Econsultancy director of product development, explains this will impact on interaction, with web designers exploring natural user interface design (fingers, not cursors) and utilising gestures.
  • We’re increasingly comfortable using products that aren’t finished. It’s become acceptable to launch a work-in-progress, which is faster to market and simpler to build – and then improve it, add features, and keep people’s attention. It’s a model that works well, especially during recession. As we head into 2013, this beta model of releasing and publicly tweaking could become increasingly prevalent.“
  • “The detail matters, and can be the difference between a good experience and a great experience.” Garrett adds we’ll also see a “trend towards not looking CMS-like”, through clients demanding a site run a specific CMS but that it not look like other sites using the system.
  • “SWD is a methodology for designing websites capable of being displayed on screens with both low and high pixel densities. Like RWD, it’s a collection of ideas, techniques, and web standards.”
Pedro Gonçalves

Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It | Fast Company - 0 views

  • Mobile interaction is the Internet 3.0. If Internet 1.0 was static websites and Internet 2.0 was all about the first social sites designed for interaction, 3.0 is now about the mobile platforms and apps that are driving more and more online traffic and more customized user experiences. As noted above, there will be a huge increase of mobile-only Internet users in the next few years, leading to whole new ways of web usage that demand marketers’ attention.
Pedro Gonçalves

BBC News - Rural Chinese get online as mobile overtakes desktop - 0 views

  • For the first time, desktop computers are no longer the leading method for the country's 538 million connected citizens to get online
  • Mobile internet users now number 388 million, up almost 10% since the start of the year.
  • With more than a billion people using mobile phones, China is already the largest mobile market in the world.
  • ...1 more annotation...
  • According to a report by Needham & Company earlier this month, China became the largest smartphone market in the world, with more than 33 million sets of mobile phones sold in China compared with 25 million in the USA at the same time, and the growth rate was a stunning 164%
Pedro Gonçalves

Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study] - 0 views

  • In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer.
  • the company projects that mobile devices will account for 50 percent of all paid search clicks on Google in the United States by December 2015. Last year in the US, the share of paid search clicks from mobile devices rose from 21.8 percent in January to 34.2 percent in December. Paid search clicks from smartphones almost doubled throughout 2013.
  • In the US, conversion rates on tablets rose above desktop for the first time. Smartphone conversion rate still lags at 4.4% compared to 5.3 percent on desktop and 5.5 percent on tablets.
  • ...3 more annotations...
  • On average, mobile click-through rates (CTR) are higher than on tablets and desktops.
  • The average CTR on smartphones was 3.75 percent in 2013, compared to 2.70 percent on tablets and 2.29 percent on computers.
  • Across all devices, however, average CTR is fairly stable when looking at ad positions 1 to 5. Click-through rates plummet nearly 50 percent on every device after position 2.
Pedro Gonçalves

Facebook profits rise despite drop in US users | Technology | guardian.co.uk - 0 views

  • Facebook has lost 10 million users in the US and seen no growth in monthly visitors in the UK over the past year
  • Research shows that the number of unique visitors to the Facebook website from computers, smartphones and tablets has fallen from 153m in March 2012 to 142m in March this year, having peaked at 158m last August.
  • 1.11 billion monthly active users around the world, up 23% from a year ago. Mobile monthly active users were 751 million, up 54%. But much of the growth is coming from poorer nations, where advertising revenues are lower
  • ...7 more annotations...
  • In the UK, users peaked at 28 million in October before declining to 26 million in March according to Nielsen data on home and work users. As of March, the Facebook website had no more UK users than it did a year ago, suggesting that its expansion has plateaued.
  • The firm counts the number of individual browsers on the Facebook website using any type of device, but it cannot count the numbers of people using the Facebook app. Nielsen said an app user would have to access the full website only once a month to register in its numbers.
  • On Sunday, the Guardian reported that Socialbakers, which produces Facebook traffic estimates for advertisers, had recorded falls in monthly visits in the US and Europe
  • the company has said that in developed markets, the number of users accessing from personal computers is falling, while traffic from mobile devices is surging. By Christmas, more than half its visitors – 680 million a month – were using mobile devices. Nearly a quarter of Facebook advertising revenue is generated by the small screen.
  • Founder Mark Zuckerberg told investors last year: "Someone who uses only our desktop product has only a 40% likelihood of using Facebook on a given day. But someone who uses mobile has a 70% likelihood of using Facebook on a given day.
  • Facebook made $219m in the first three months of the year, compared to $205m in the year-ago period.
  • Mobile ads accounted for 30% of total advertising revenues in the first quarter, up from 23% in the fourth quarter of 2012.
Pedro Gonçalves

WhatsApp deal - Facebook snaps up messaging service in their largest acquisition | Tech... - 0 views

  • Facebook announced the purchase of the mobile messaging service WhatsApp on Wednesday, in a $19bn deal that represents the social media company’s biggest acquisition yet.
  • The deal is a big bet for Facebook, which has until recently struggled to convince investors of its strategy for mobile.
  • Facebook’s successful bid comes after Google reportedly made a $1bn offer for the company last year.
  • ...4 more annotations...
  • Facebook is making the purchase in a mix of cash and stock. WhatsApp will receive $12bn in Facebook shares $4bn in cash and an additional $3bn in restricted shares that will be paid out to executives at a later date. The company will operate as an autonomous unit.
  • The massive acquisition - Facebook’s largest ever - comes as tech firms are fighting to build their mobile businesses. WhatsApp is particularly big in Europe and Latin America where its market penetration is thought to top 80% in countries including Brazil, Germany, Portugal and Spain.Last year Facebook made an unsuccessful $3bn bid for SnapChat
  • Facebook faltered after its share sale in May 2012 as analysts worried the company was losing out as its users moved to mobile. It has since recovered and has concentrating on building up its mobile business. But the company has also warned that teenagers are cooling on its service.Sanchez said that the “social messaging” services like WhatsApp, WeChat and Snapchat were attracting a younger audience. In China the services have even been linked to bank accounts and can be used to make purchases at stores and restaurants including McDonalds.
  • 450m - number of people using the service each month70% - proportion of those users active on a given day
1 - 20 of 53 Next › Last »
Showing 20 items per page