A new survey by Initiative questioned some 8,000 web users age 16-54 in Argentina, Australia, Canada, China, Germany, the Netherlands, U.S., and U.K. to find out how they were influenced in purchase decisions by social media interactions. The results are kind of amazing: A huge 99% of the "top 10%" of influencers reported that their friends quiz them before making a big purchase. This top 10% has a disproportionate influence on the opinions of others--because 72% of them access content in print, online and mobile form more than once a day, compared to just 18% of the bottom 10% of influencers.
The Rise And Rise Of Influence | Fast Company - 0 views
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A different study, by Market Force, underscored the fact that brands are leveraging social media to promote themselves. Embedded in the study were stats on the power of the average user to spread brand-related messages: 81% of U.S. respondents said posts from their friends directly impacted their decision on purchasing something, and 80% or respondents said they'd tried new things based on suggestions of friends.
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This is a big departure from the static print ads and traditional TV spots of the past. Initiative's study even included advice for brands to move well beyond the thinking of a traditional 30-second ad spot, and push out additional material like behind-the-scenes footage...all to drive discussion and lead to more online chatter that will lead to brand discovery. It also suggests that brands build a team of "relevant social influencers" to spread new ad campaigns and stimulate dialog.
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Former Twitter CEO Says Network Needs a Better Metric Than Follower Count - 0 views
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Williams was asked whether he thinks Twitter should highlight the number of active followers users have rather than just the total follower count. “I would endorse that,” said Williams, who remains on the network’s board of directors. “I think that’s a great idea.” But he went on to note that even active followers wouldn’t be the ideal metric to represent one’s distribution power on the social network. Instead, he suggested that tallying the number of times a tweet has been viewed and reweeted would be the ultimate measurement — not unlike what services like Klout and Crowdbooster offer.
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“The dream metric is really how many people see your tweet, which is not even active followers,” he said. “It’s some different metric.”
Klout Seeks More Legitimacy, Adds Facebook Fan Page & Twitter List Support - 0 views
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