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“Internet Everywhere means that our old conception of the world separated into an online and an offline space is no longer relevant. Traditional social media required that we live experiences in the offline world, record those experiences, and then post them online to recreate the experience and talk about it,” Spiegel said. But constant connectivity means there’s no longer a disconnect between when media is taken and when it could be shared. Or, as Spiegel said, “We no longer have to capture the ‘real world’ and recreate it online – we simply live and communicate at the same time.”

“The selfie makes sense as the fundamental unit of communication on Snapchat because it marks the transition between digital media as self-expression and digital media as communication,” he said.