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Pedro Gonçalves

France's Web Users Say 'Non' to Social Media Ads - eMarketer - 0 views

www.emarketer.com/...1010335

Online Advertising Social Marketing France

shared by Pedro Gonçalves on 30 Oct 13 - No Cached
  • Unwelcome news for marketers in France who aim to appeal to people on social networks: A majority of those consumers find such ads unpleasant, useless and poorly targeted.
  • Sixty-eight percent of web users polled said they found advertising on social sites “intolerable, “ and 59% said it was pointless because it did not reflect their interests or buying habits.
  • Moreover, ads on these sites seemed to be less effective than most other kinds of online advertising. Only 19% of web users polled by IFOP and Generix said they had ever bought a product or service as a result of seeing an ad on social media, compared to 60% who had made a purchase prompted by an email.
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  • Three-quarters of respondents said they never bought anything on social sites. While 9% said they did so from time to time, just 1% said they made regular purchases on social networks.
  • only 16% of social network users sampled in June and July 2013 had become clients of a brand after connecting with it on a social network or seeing an ad on such a site—though 38% of web users active on social media said they took account of opinions or comments about brands before making a purchase.
  • The number of social network users in France this year will be 23.7 million, eMarketer estimates.
Pedro Gonçalves

Cutting Through the Crowds on Facebook News Feeds | Social Media Statistics & Metrics |... - 0 views

www.socialbakers.com/...-crowds-on-facebook-news-feeds

Facebook Social Marketing

shared by Pedro Gonçalves on 03 Jun 13 - No Cached
  • In 2009, a Facebook account holder Liked, on average, 4.5 Pages. In just four years, this number increased to an average of 40 Pages! Not only that, but brands have been expanding their use of social media in their marketing campaigns, raising the number of Facebook posts that they make from an average of five times per month to 36. This means that in 2009, Facebook users only had to keep up with a manageable 23 updates per month, whereas they are currently bombarded with around 1 440 updates per month!
  • Some countries Like even more Pages than the 40 Page average, making them even harder to penetrate. The US takes the lead, Liking a whopping 70 Pages! The UK and France are tied, with their Facebook users Liking 48 Pages, on average. Mexican Facebook users follow closely, Liking an average of 41 Pages.
  • Our figures show that FMCG brands in the US may find it especially difficult to reach their fans, as this industry has the most Liked Pages.
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  • more posts don’t always mean higher engagement. Fans may get overwhelmed if your posts are cluttering their News Feeds and it may ultimately result in them Unliking your Page.
  • You must also determine which content is most engaging for your business, and create posts geared toward this. Photos are generally the most engaging type of Facebook post and will be all the more important once the new Facebook News Feed is launched, as as your photos will be more conspicuous. Creating content that your fans can engage with (Share, Comment, and Like) and that will, in turn, increase the reach of the post. The more engaging posts will appear more prominently in the News Feeds of the friends of your fans, allowing you to grow your fan base, and spread your message to more Facebook users.
  • The huge increase in brands’ posts over the years makes it all the more difficult to engage your fans. With the congestion users receive in their New Feeds, brands must pay attention to the content they are posting, the frequency, and the times of day.
Pedro Gonçalves

Communications, Social Networking Among Top Smartphone Activities in Western Europe - e... - 0 views

www.emarketer.com/...2

Mobile Web Web

shared by Pedro Gonçalves on 24 Jan 14 - No Cached
  • In 2014, internet penetration in the main Western European markets will continue to vary substantially, from 58.0% and 64.0% in Italy and Spain, respectively, to more than 74% in France and Germany.
Pedro Gonçalves

UK Marketing Emails Fail to Make Mark on Mobile - eMarketer - 0 views

www.emarketer.com/...1010151

Email Marketing Mobile Marketing

shared by Pedro Gonçalves on 07 Oct 13 - No Cached
  • Despite an increasing proportion of time spent on mobile devices, email seems to be wedded to desktops in the UK. According to December 2013 research from Pure360, 72% of emails were opened on a desktop, a further 20% on a smartphone and 8% on a tablet. And for the clickthrough rate of marketing emails, the performance of mobile was also lower than on the desktop, which had a 27% CTR. Rates were 7% on smartphones and 3% on tablets.
  • research from comScore shows that checking email is the third most popular activity on a mobile phone, beaten only by camera and SMS.
  • In Europe’s three biggest markets—France, Germany and the UK—email is the preferred channel to receive marketing messages
    • Pedro Gonçalves
      Pedro Gonçalves on 07 Oct 13
       
      Marketing messages perceived as so
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