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While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter into their Social TV platforms for enhanced custom experience and participation. Industry players such as BBC and CNN, on the other hand have signed deals with social networking players such as Facebook, as social networking companies are aggressively trying to venture into this space,”

“Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions.

there are now more monthly users of mobile apps than there are for desktop computers and laptops. Yet the the desktop ad market is still 10 times the size of the mobile ad market in revenues

To execute a mobile ad buy, you have to choose between various networks and exchanges and real-time bidding platforms. The ads themselves are also different since they're often designed to prompt users to take action relatively quickly, which mean fewer branding ads and more direct-response executions. To ensure that the ads are effective, it helps to tailor to them to individual users' demographics and geographic location. To make things even more complicated, while on desktop, there are basically two operating systems, in mobile there are at least 10, Becker says and "hundreds of browsers and screen sizes."

eMarketer predicts that TV will continue to grow — and outpace digital advertising — through 2017.

TV ratings are down — Morgan Stanley analyst Benjamin Swinburne recently found that they fell 50% over the past decade — TV is still the last place where you can find 5 million or more people tuned in at the same time to an ad. You may be able to get in front of 5 million people on Facebook, but if you use a display ad, only about one in 1,000 people will click on it.

bigger advertisers are jumping into mobile — Mondelez (nee Kraft) pledged last year to put 10% of its ad budget into the segment

Of UK internet users with a laptop, 91% multiscreened with such a device at least weekly while watching TV. For those with tablets, this dropped to 89%, and smartphone users came in at 83%. Perhaps the fascination with smart mobile devices ignores the fact that laptops fulfill users’ needs to use social media and the other activities pinpointed by BT at least as well—and some might say better than—tablets or smartphones.

The growth of mobile is key to this shift, as it continues to drive both digital and overall growth of time spent with all media. In contrast, time spent on desktops and laptops is plateauing.

Time spent with mobile (that is, via smartphone, tablet or feature phone) has come to represent more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole. The bulk of mobile time is spent on smartphones, at almost 1 hour per day, but tablets are not far behind.

This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television

time spent online (that is, via desktop or laptop computer) is barely growing at all. Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013. In fact, in a broad sense, media consumption time is flat with one exception: mobile.

The average UK adult will spend more than 8.5 hours each day consuming media in 2014. Of that total, 3 hours and 41 minutes will be spent online, on nonvoice mobile activities or with other digital media, eMarketer estimates, compared with 3 hours and 15 minutes watching television. The total reflects simultaneous media consumption—for example, if someone uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity.

Tablet time will total a bit less than smartphones, at 44 minutes per day.

This year, tablet penetration is expected to reach 38.2% of the total population, well short of smartphone penetration.

eMarketer’s “time spent” estimates reflect blurring lines of media consumption. As in other markets, UK consumers are accessing traditional content on nontraditional channels—for example, television programming viewed on a tablet. In many instances, this may “count” as time spent on a digital device, but it reflects the fact that consumption of television content actually is rising thanks to a variety of nontraditional options that users have for watching TV and TV-like content.

Advertising spending in emerging markets is increasing faster than in the worldwide market

Globally, advertising was up 3.1 percent in the first quarter year-over-year to US$ 128 billion, following a strong finish last year.

In terms of total dollars spent, TV is still king with the most spending. The growth in TV market ad spend, like the growth in overall spending, was region-dependent. In the emerging markets of the Middle and Africa, for instance, TV soared 33.8 percent, while it grew only 4 percent in North America.

The evolution of print advertising is also heavily region-dependent, meaning that any predictions about the demise of print might best specify a location. Magazine ad spending actually increased by 7.6 percent in Latin America, for instance, but dropped by 5 percent in the U.S. Newspapers showed a similar difference, increasing by 10.3 percent in Latin America and dropping by 2.1 percent in the U.S.

However, the growth in online advertising was consistently strong around the planet. The Middle East and Africa again led, with 35.2 percent, followed by Latin America at 31.8 percent and Europe at 12.1 percent. Radio also saw growth in every region.

The most popular reasons for sequential device usage include web browsing (81 percent), shopping online (67 percent), managing finances (46 percent) and planning a trip (43 percent). Eighty-one percent of sequential online shopping is spontaneous, which Google credits to the widespread availability of smartphones.

98 percent of sequential screeners move between devices in the same day to complete a task

Seventy-seven percent of the time, TV viewers have another device plugged in — with smartphones (49 percent) and PCs/laptops (34 percent) the most popular.

The study also found search to be a critical connector between devices used sequentially. Consumers use search to pick up on a second device where they left off on the first 63 percet of the time they are conducting multi-device search, 61 percent of the time they are browsing the Internet using multiple devices, 51 percent of the time they are shopping online via multiple screens, and 43 percent of the time they are using more than one device to watch online video.

Google advises digital marketers to allow customers to save their progress between devices, as well as use tactics like keyword parity (maintaining the same keywords across different publishers and the three primary match type silos of broad, phrase and exact) to ensure that they can be found easily via search when that customer moves to the next device.

80 percent of searches that happen on smartphones are spur-of-the-moment, and 44 percent of these spontaneous searches are goal-oriented. And more than half (52 percent) of PC/laptop searches are spontaneous, with 43 percent goal-oriented

55% say they’re connected to 100 or more people through social sites, while 15% are connected to 500+ people.

Gen C is often time-poor and has become incredibly selective when navigating the media landscape, optimizing consumption for maximum returns. They turn to trusted advisors to help them navigate the space, using email lists, social media feeds and content aggregators to map out a media ecosystem that satisfies both their functional and emotional needs.

More than one in three say YouTube is their most important or second most important source of entertainment online, and 46% think of YouTube as an alternative to TV.

Gen C openly welcomes brands into its social circle – for starters 39% say they think of YouTube as a platform to engage with brands. Being engaging, authentic and shareworthy is the cost of entry, with advertising and content both put to the same litmus test; they’ll either switch off if it’s not relevant or engage if it is.

Facebook will cap the ads so that no user will see an ad more than three times in a day. It is still unclear if advertising executives will want to cut down the typical 30-second television ad to fit Facebook's 15-second guideline, or if they'd create new ads especially for Facebook.

What Facebook can't yet promise, of course, is whether its billion users will actually sit through — or even tolerate — such intrusive ads, even just once.

Consumer surveys reveal that television advertising stands above all others in terms of influencing purchase decisions. 

Even amongst college students, for example, who are likely to be very social media savvy, television advertising is clearly the most influential of all.

a couple of important things about the app audience: first that it has reached critical mass, and second that it is still highly fragmented relative to more traditional forms of media

During February, for example, Flurry saw 224 million monthly actives using mobile apps in the U.S. That same month, comScore reported 221 million desktop and laptop users of the top 50 U.S. digital properties.

though the app audience is fragmented, it’s roughly equal to the (non-mobile) online audience in the U.S. today.

Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.

Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.

Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.

Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.

Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.

In these new mobile settings, maybe success for an ad doesn’t mean lots of clicks or even lots of online purchases. Maybe it means phone calls, or foot traffic to stores. Maybe it means someone searches for something now and later follows up on a desktop computer. Google has been exploring ways to measure all of these possibilities.

aims to turn foot traffic into a measurable outcome of mobile ads, something that it has already done with phone calls. With a click-to-call ad offering, users can click a phone number within their search results to call an advertiser who has sponsored the term.

A Google spokesperson says that on average, campaigns see on average a 6% to 8% increase in average click-through rate when brands include a click-to-call phone number in an ad.

About 30% of restaurant searches and 25% of movie searches take place on mobile devices. About 25% of YouTube traffic is mobile. But according to earnings reports the company filed with the SEC, its cost-per-click fees and profit margins are smaller for mobile advertising products than for similar advertising on its websites.

He argues that it makes more sense to measure effectiveness of mobile advertising by metrics such as reach, frequency, and recall--like TV--than by the same click-through metric on which desktop digital advertising relies.

Facebook's Head of Measurement and Insights, Brad Smallwood, recently made a similar argument for all digital advertising, desktop included. He wrote in a blog post that when brands focus on reach rather than clicks on Facebook, they have 70% higher return on investment from their campaigns. T

Graph Search also enables the user to search, for instance, for "photos of my friends taken in national parks" or "photos of my friends taken before 1990".

Tom Stocky, another Google import, showed what appeared to be a market researchers' dream tool: the new feature allows users to ask, for instance, what TV shows are most liked by doctors (Grey's Anatomy, House, The Doctors), or software engineers (Big Bang Theory).

A search for music liked by those who like Mitt Romney revealed Johnny Cash. Obama-likers liked Michael Jackson.

Brian Blau, who tracks social media for the tech research firm Gartner, said the service offered a brand new way for users to experience Facebook. Confined to Facebook's eco-system, the service was not an immediate threat to Google but would gradually increase in importance, he said. "In the future, you know Facebook will figure out how to monetize this. It's going to change the way people think about search."