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Pedro Gonçalves

Report: Social TV Market To Be Worth $256.44BN By 2017; Europe Taking Largest Share Now... - 0 views

  • The research firm expects the market to grow from $151.14 billion this year, to $256.44 billion by 2017
  • “The future for the television is social through integration of social interaction on the television. Broadcasters are developing and enriching social TV integration; they are targeting the tune-in customer, engagement and their loyalty to boost the rating and they are also discovering the social TV challenge,”
  • Currently Europe grabs the largest slice of social TV market revenue
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  • While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter into their Social TV platforms for enhanced custom experience and participation. Industry players such as BBC and CNN, on the other hand have signed deals with social networking players such as Facebook, as social networking companies are aggressively trying to venture into this space,”
  • “Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions.
Pedro Gonçalves

Mobile Apps Are the New Network TV, Without the Ad Dollars - 0 views

  • audience for mobile apps has hit 58 million in primetime — 8 p.m.
  • The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs. the mobile web, but Flurry has estimated that 80% of mobile activity occurs on apps
  • Kantar Media calculated that TV advertising accounted for $74 billion in ad revenues in 2012. Even if apps generated 100% of mobile ad revenues, the market would still be just 4.5% that of TV.
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  • there are now more monthly users of mobile apps than there are for desktop computers and laptops. Yet the the desktop ad market is still 10 times the size of the mobile ad market in revenues
  • To execute a mobile ad buy, you have to choose between various networks and exchanges and real-time bidding platforms. The ads themselves are also different since they're often designed to prompt users to take action relatively quickly, which mean fewer branding ads and more direct-response executions. To ensure that the ads are effective, it helps to tailor to them to individual users' demographics and geographic location. To make things even more complicated, while on desktop, there are basically two operating systems, in mobile there are at least 10, Becker says and "hundreds of browsers and screen sizes."
  • eMarketer predicts that TV will continue to grow — and outpace digital advertising — through 2017.
  • TV ratings are down — Morgan Stanley analyst Benjamin Swinburne recently found that they fell 50% over the past decade — TV is still the last place where you can find 5 million or more people tuned in at the same time to an ad. You may be able to get in front of 5 million people on Facebook, but if you use a display ad, only about one in 1,000 people will click on it.
  • bigger advertisers are jumping into mobile — Mondelez (nee Kraft) pledged last year to put 10% of its ad budget into the segment
Pedro Gonçalves

Multiscreening Distracts TV Viewing in the UK - eMarketer - 0 views

  • UK TV viewers are not as focused as they once were on the gogglebox, according to new research from BT (British Telecom), which suggested almost eight in 10 (78%) now perform other activities while watching the tube.
  • Forty-seven percent of respondents checked email, 37% shopped and 36% used social media. Multiscreening is very much a common activity in the UK now, and those with a smart device or laptop are more likely to veer toward a second screen during ad breaks.
  • While the proliferation of smartphones and tablets has undoubtedly spurred viewers to multitask during TV time, July 2013 polling by Deloitte found that the preferred device to use while watching TV was neither the smartphone nor the tablet, but the laptop.
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  • Of UK internet users with a laptop, 91% multiscreened with such a device at least weekly while watching TV. For those with tablets, this dropped to 89%, and smartphone users came in at 83%. Perhaps the fascination with smart mobile devices ignores the fact that laptops fulfill users’ needs to use social media and the other activities pinpointed by BT at least as well—and some might say better than—tablets or smartphones.
Pedro Gonçalves

Digital Set to Surpass TV in Time Spent with Media in the UK - eMarketer - 0 views

  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television,
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  • The growth of mobile is key to this shift, as it continues to drive both digital and overall growth of time spent with all media. In contrast, time spent on desktops and laptops is plateauing.
  • Time spent with mobile (that is, via smartphone, tablet or feature phone) has come to represent more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole. The bulk of mobile time is spent on smartphones, at almost 1 hour per day, but tablets are not far behind.
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • time spent online (that is, via desktop or laptop computer) is barely growing at all. Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013. In fact, in a broad sense, media consumption time is flat with one exception: mobile.
  • The average UK adult will spend more than 8.5 hours each day consuming media in 2014. Of that total, 3 hours and 41 minutes will be spent online, on nonvoice mobile activities or with other digital media, eMarketer estimates, compared with 3 hours and 15 minutes watching television. The total reflects simultaneous media consumption—for example, if someone uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity.
  • Tablet time will total a bit less than smartphones, at 44 minutes per day.
  • This year, tablet penetration is expected to reach 38.2% of the total population, well short of smartphone penetration.
  • eMarketer’s “time spent” estimates reflect blurring lines of media consumption. As in other markets, UK consumers are accessing traditional content on nontraditional channels—for example, television programming viewed on a tablet. In many instances, this may “count” as time spent on a digital device, but it reflects the fact that consumption of television content actually is rising thanks to a variety of nontraditional options that users have for watching TV and TV-like content.
Pedro Gonçalves

Nielsen: Online Ads Show Biggest Increase Globally in Ad Spending - 0 views

  • According to a new report from consumer researcher Nielsen, Net advertising saw the biggest increase among all ad spending worldwide in the first quarter, with a 12.1 percent increase compared to a year ago at the same time.
  • The report, called the Global Adview Pulse, also found increases in all other media, except magazines. Radio was second with a 7.9 percent increase, followed by outdoor advertising with 6.4 percent, ads in cinemas at 4.1 percent, newspapers at 3.1 percent, and 2.8 percent for TV. Magazines dropped 1.4 percent in ad spending.
  • Ad budgets in North America grew by 2.1 percent, and recession-hit Europe dropped 1.4 percent — the only region to see a decline.
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  • Advertising spending in emerging markets is increasing faster than in the worldwide market
  • Globally, advertising was up 3.1 percent in the first quarter year-over-year to US$ 128 billion, following a strong finish last year.
  • In terms of total dollars spent, TV is still king with the most spending. The growth in TV market ad spend, like the growth in overall spending, was region-dependent. In the emerging markets of the Middle and Africa, for instance, TV soared 33.8 percent, while it grew only 4 percent in North America.
  • The evolution of print advertising is also heavily region-dependent, meaning that any predictions about the demise of print might best specify a location. Magazine ad spending actually increased by 7.6 percent in Latin America, for instance, but dropped by 5 percent in the U.S. Newspapers showed a similar difference, increasing by 10.3 percent in Latin America and dropping by 2.1 percent in the U.S.
  • However, the growth in online advertising was consistently strong around the planet. The Middle East and Africa again led, with 35.2 percent, followed by Latin America at 31.8 percent and Europe at 12.1 percent. Radio also saw growth in every region.
Pedro Gonçalves

Nielsen Study Confirms: Yes, Tweets Do Drive Tune-In | 360i Blog - 0 views

  • social buzz matters as much as previous season ratings and ad spend.
  • an 8.5 percent increase in Twitter volume among 18-34 year olds or a 14 percent increase among 35-49 year olds nets out a 1 percent increase in TV premiere ratings.
Pedro Gonçalves

Online Videos More Effective Than TV Advertising - 0 views

  • 75% of ad agency executives say that online video ads are more effective than traditional TV ads, compared with just 17% who say they are less effective.
  • research estimates that video views among Internet users grew by 23% this year.
  • research predicts spending on digital video advertisements to grow by more than 40% this year
Pedro Gonçalves

New Deal Between Twitter And Starcom MediaVest Intended To "Shape The Future Of The Ind... - 0 views

  • social TV lab: “Our team and Bluefin Labs (which Twitter purchased earlier this year) will come together, put mutual skin in game, and create a social TV lab that we think will give our clients unprecedented real-time data on how consumers are watching, buying and the conversations that amplify brand messages."
  • “the idea that the digital marketplace is moving from ad exchange and targeting and re-targeting to, while still including those things, much more toward creating real-time content and experiences.”
  • SMV sees Twitter not as a media silo in itself but a platform that extends across paid, owned, and earned media. "If you think the future of marketing is convergence and amplification of big moments over time, as we do, then Twitter becomes one of the essential channels you have to evaluate in any marketing plan.”
Pedro Gonçalves

Google Study: 9 in 10 Consumers Engage in Sequential Device Usage - 0 views

  • As the number of Internet-enabled consumer devices continues to grow, so does the propensity of consumers to sequentially use multiple devices to complete a single online task. In fact, according to a new study from Google, 90 percent of people move among devices to accomplish a goal.
  • Examples of how consumers sequentially use multiple devices for a single task include opening an email on a smartphone and then finishing reading it on a home PC and looking up product specs on a laptop after seeing a TV commercial
  • The other primary way of using multiple devices is simultaneous use, meaning using more than one device at the same time. This includes both multitasking — performing different tasks on different devices — and complementary usage such as looking up a product online while watching a TV commercial.
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  • The most popular reasons for sequential device usage include web browsing (81 percent), shopping online (67 percent), managing finances (46 percent) and planning a trip (43 percent). Eighty-one percent of sequential online shopping is spontaneous, which Google credits to the widespread availability of smartphones.
  • 98 percent of sequential screeners move between devices in the same day to complete a task
  • Seventy-seven percent of the time, TV viewers have another device plugged in — with smartphones (49 percent) and PCs/laptops (34 percent) the most popular.
  • The study also found search to be a critical connector between devices used sequentially. Consumers use search to pick up on a second device where they left off on the first 63 percet of the time they are conducting multi-device search, 61 percent of the time they are browsing the Internet using multiple devices, 51 percent of the time they are shopping online via multiple screens, and 43 percent of the time they are using more than one device to watch online video.
  • Google advises digital marketers to allow customers to save their progress between devices, as well as use tactics like keyword parity (maintaining the same keywords across different publishers and the three primary match type silos of broad, phrase and exact) to ensure that they can be found easily via search when that customer moves to the next device.
  • 80 percent of searches that happen on smartphones are spur-of-the-moment, and 44 percent of these spontaneous searches are goal-oriented. And more than half (52 percent) of PC/laptop searches are spontaneous, with 43 percent goal-oriented
Pedro Gonçalves

Meet Gen C: The YouTube Generation - Think Insights - Google - 0 views

  • Why are they known as Gen C? Because they thrive on Connection, Community, Creation and Curation; they’re engaged and they want their voices to be heard. They’re not a generation in the traditional sense – about 65% of Gen C are under 35, but regardless of how old they are, they’re the sort of mavens who shape opinion and lead thought. Put simply, Gen C isn’t a quirk of when or where you were born; it’s a way of life.
  • 59% say the internet is their main source of entertainment and 38% turn to their phone first when they want to be entertained, with 66% spending the same amount of time or more time watching online videos compared to TV. They haven’t abandoned traditional TV viewing altogether, but they have augmented it with shares, ‘likes’, +1s, comments and retweets, all of which add to the first screen viewing experience.
  • The act of creating has become second nature to Gen C, but they’re selective, only adding something when they think it’s relevant and they can have an impact. Eighty-three percent of Gen C have posted a picture they took but only 42% post pictures every week, while 65% have uploaded a video they created, but only 25% upload videos every week.
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  • 55% say they’re connected to 100 or more people through social sites, while 15% are connected to 500+ people.
  • Gen C is often time-poor and has become incredibly selective when navigating the media landscape, optimizing consumption for maximum returns. They turn to trusted advisors to help them navigate the space, using email lists, social media feeds and content aggregators to map out a media ecosystem that satisfies both their functional and emotional needs.
  • More than one in three say YouTube is their most important or second most important source of entertainment online, and 46% think of YouTube as an alternative to TV.
  • Gen C openly welcomes brands into its social circle – for starters 39% say they think of YouTube as a platform to engage with brands. Being engaging, authentic and shareworthy is the cost of entry, with advertising and content both put to the same litmus test; they’ll either switch off if it’s not relevant or engage if it is.
Pedro Gonçalves

The New Mad Men Of Advertising Are... Everywhere - ReadWrite - 0 views

  • viewers place a higher level of trust in television advertisements. Even in the second decade of the 21st century, television ads influence viewers far more than most other forms. Yes, this is also true for tech-savvy teens and young adults.
  • sing Tongal's platform, big brands offer "challenge rewards" not only for fully edited video advertisements, but for ideas for commercials. 
  • Lego, Pringles, Axe, Pepsi, Nokia, and numerous others now rely upon crowdsourcing to generate ideas and foster new talent.
Pedro Gonçalves

Planned Facebook Ads Go Big But Less Social - And Users Will Hate Them - ReadWrite - 0 views

  • Facebook users will sit still for ads that, per current reports, will take over your desktop screen and run for 15 seconds, up to three times a day per user. What are the odds of that? 
  • Initially, the 15-second autoplay ads will appear on Facebook's desktop site; the social network is still working to bring them to its mobile app as well.
  • Facebook is expected to offer four daily "slots" for its video ads, each targeting a very large demographic: Women over 30 Women under 30 Men over 30 Men under 30
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  • Facebook will cap the ads so that no user will see an ad more than three times in a day. It is still unclear if advertising executives will want to cut down the typical 30-second television ad to fit Facebook's 15-second guideline, or if they'd create new ads especially for Facebook.
  • What Facebook can't yet promise, of course, is whether its billion users will actually sit through — or even tolerate — such intrusive ads, even just once.
  • Consumer surveys reveal that television advertising stands above all others in terms of influencing purchase decisions. 
  • Even amongst college students, for example, who are likely to be very social media savvy, television advertising is clearly the most influential of all.
Pedro Gonçalves

Twitter reaches biggest ad deal yet - CNN.com - 0 views

  • "We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV," said Adam Bain, Twitter's president of global revenue. "That's not what we believe. Twitter is a bridge." The deal, structured as a partnership, comes as people increasingly visit social networking sites and use mobile devices while watching television. A recent Nielsen study confirmed a strong correlation between increases in Twitter volume and TV ratings.
  • This is the future. It's convergence."
  • While the spending marketers commit to Twitter remain a fraction of the $205bn they spend on television globally, budgets are shifting quickly. Twitter's global ad revenues are expected to almost double this year, reaching $582.8m in 2013 up from $288.3m in 2012, according to eMarketer
Pedro Gonçalves

Flurry: U.S. App Audience Now Roughly Equal To Internet Users On Laptops & Desktops | T... - 0 views

  • During “primetime,” which for apps also includes those “after-work” hours of around 7 to 10 p.m., app usage among the top 250 iOS and Android applications spikes to a peak of 52 million consumers, the company found.
  • App usage tends to drop off overnight, and weekends see higher daytime app usage through the day (9-5). During the normal workday, people use apps at least 75 percent as much as on weekends
  • reaching the key 18 to 49-year-old demographic using traditional media will become increasingly difficult as they turn towards digital media more. Flurry cited a report from Morgan Stanley, which showed that there has been a 50 percent decline in TV audience ratings since 2002
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  • a couple of important things about the app audience: first that it has reached critical mass, and second that it is still highly fragmented relative to more traditional forms of media
  • During February, for example, Flurry saw 224 million monthly actives using mobile apps in the U.S. That same month, comScore reported 221 million desktop and laptop users of the top 50 U.S. digital properties.
  • though the app audience is fragmented, it’s roughly equal to the (non-mobile) online audience in the U.S. today.
Pedro Gonçalves

12 Best Practices For Media Companies' Facebook Pages - AllFacebook - 0 views

  • Share breaking news updates: Lavrusik and Hershkowitz said posts that included the terms “breaking” or “breaking news” saw engagement 57 percent higher than non-breaking news posts
  • Use a conversational tone and include analysis: Posts with a personal tone or clever language saw engagement of 120 percent above the average, and posts with analysis received 20 percent more referral clicks.
  • Start conversations by asking questions and responding: Posts with prompts for conversation of questions saw engagement 70 percent above the average
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  • Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.
  • Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.
  • Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.
  • Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.
  • Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.
Pedro Gonçalves

On Mobile, Google Demotes The Click | Fast Company - 0 views

  • You click. You buy. An advertiser pays. In an over-simplified sense, that’s how desktop digital advertising works. That system doesn’t work as well on mobile, however, where an estimated 40% of clicks are accidents (or fraudulent) and advertisers are still wary of their value. Research firm eMarketer projects that advertisers will dedicate just 2% of their budgets to mobile advertising this year--even though customers are increasingly logging in through their mobile devices.
  • At Google and other companies that sell advertising, the golden question has become not how to get consumers to simply click more mobile ads, but how to measure effectiveness beyond the click--even if that means tracking offline actions or purchases made on another screen.
  • “There’s this incredibly new, incremental engagement point called ‘out and about’ or called ‘sitting on public transportation’ or called ‘at home on the couch in front of the TV' and these are places where we didn’t used to be connected,” Jason Spero, Google's head of mobile ads for the Americas, tells Fast Company.
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  • In these new mobile settings, maybe success for an ad doesn’t mean lots of clicks or even lots of online purchases. Maybe it means phone calls, or foot traffic to stores. Maybe it means someone searches for something now and later follows up on a desktop computer. Google has been exploring ways to measure all of these possibilities.
  • aims to turn foot traffic into a measurable outcome of mobile ads, something that it has already done with phone calls. With a click-to-call ad offering, users can click a phone number within their search results to call an advertiser who has sponsored the term.
  • A Google spokesperson says that on average, campaigns see on average a 6% to 8% increase in average click-through rate when brands include a click-to-call phone number in an ad.
  • About 30% of restaurant searches and 25% of movie searches take place on mobile devices. About 25% of YouTube traffic is mobile. But according to earnings reports the company filed with the SEC, its cost-per-click fees and profit margins are smaller for mobile advertising products than for similar advertising on its websites.
  • He argues that it makes more sense to measure effectiveness of mobile advertising by metrics such as reach, frequency, and recall--like TV--than by the same click-through metric on which desktop digital advertising relies.
  • Facebook's Head of Measurement and Insights, Brad Smallwood, recently made a similar argument for all digital advertising, desktop included. He wrote in a blog post that when brands focus on reach rather than clicks on Facebook, they have 70% higher return on investment from their campaigns. T
Pedro Gonçalves

Tumblr Is for Fashion, YouTube Is for Music [INFOGRAPHIC] - 0 views

  • music and gaming dominate the ranks of popular channels on YouTube, accounting collectively for 45% of the 1,000 most-viewed. Comedy (14%), entertainment (13%), and How-to & Style (7%) round out the top five categories.
  • Interestingly, nearly a quarter of the 100 original content channels YouTube has funded are in the top 1,000, suggesting that the program is enjoying at least a moderate level of success. In fact, the company just announced that it is investing $200 million more in the project, expanding the number of original channels to 150. One show, Everyday Health’s Recipe Rehab, has been picked up by ABC.
Pedro Gonçalves

Facebook launches Graph Search to aid users and take on Google | Technology | guardian.... - 0 views

  • an example a search for a spicy meal in San Francisco. A search for "restaurants liked by my friends from India" revealed a long list. Narrowing that to "Indian restaurants liked by my friends from India" yielded another list. Then he searched for restaurants in San Francisco liked by Culinary Institute of America graduates.
  • In cases where Graph Search comes up blank – which is likely to be a frequent occurrence in its infancy – the service defaults to the web search engine Bing, which is run by Google's rival Microsoft.
  • "I want to invite friends over for Game of Thrones," he said, "but who among my friends likes Games of Thrones? Graph Search tells me."
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  • Graph Search also enables the user to search, for instance, for "photos of my friends taken in national parks" or "photos of my friends taken before 1990".
  • Tom Stocky, another Google import, showed what appeared to be a market researchers' dream tool: the new feature allows users to ask, for instance, what TV shows are most liked by doctors (Grey's Anatomy, House, The Doctors), or software engineers (Big Bang Theory).
  • A search for music liked by those who like Mitt Romney revealed Johnny Cash. Obama-likers liked Michael Jackson.
  • Brian Blau, who tracks social media for the tech research firm Gartner, said the service offered a brand new way for users to experience Facebook. Confined to Facebook's eco-system, the service was not an immediate threat to Google but would gradually increase in importance, he said. "In the future, you know Facebook will figure out how to monetize this. It's going to change the way people think about search."
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