A market research survey can be an effective way to find out what customers are looking for or how they might respond to a new product, but the effectiveness of the survey depends on the accuracy of the results. Psychologists who use surveys in their research have found that the wording of the questions can affect how people respond.
"Level 1 of the Kirkpatrick training evaluation model attempts to establish whether the conditions were right for learning to take place. This involves capturing participants' reactions to the training programme, including reactions to its relevance, training methods, trainers, qualification and assessment methods, facilities and administration etc."