A learning style is supposedly a mode of learning that is most effective for an individual. It supposedly helps to improve learning results. Why does this myth persist? Twenty-five years of research on this and related themes have not provided any form of conclusive evidence that matching the form of instruction to learning style improved learning or even attention.
A market research survey can be an effective way to find out what customers are looking for or how they might respond to a new product, but the effectiveness of the survey depends on the accuracy of the results. Psychologists who use surveys in their research have found that the wording of the questions can affect how people respond.