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YP End of the Year Report Proves How Mobiles Are Now Gaining Ground - 0 views

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    YP, a local search provider, recently published its end of the year review report. The data taken into consideration was about the queries for its mobile sites, desktop sites, and other advertising network.
Anuva Blog

Google Rolls out Improved AdWords Impression Share Reports - 0 views

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    Google had already announced that they planned to make changes as well as improvements to their AdWords impression share reporting feature that was released on October 1, 2012. The company has officially launched the update with several changes and improvements.
Anuva Blog

Google Real Time Analytics allows Real Time Reports for Profiles - 0 views

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    Google has responded positively to user requests that clamored for real time traffic reporting for each profile. Google has finally released this feature in their Real Time Analytics tool.
Anuva Blog

Measure Your Success: Call Reporting Now Available in AdWords Express - 0 views

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    How did you find us? This is one question you must have come across several times in your life whenever you take online surveys. In fact most online businesses use this question.
Anuva Blog

Use Google Apps Script to Automate Google Analytics Reporting - 0 views

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    Although putting analytics data into a Google Spreadsheet is not very difficult many people still want to know a simple way of doing it. The reason why people want an easy way is because once the data is in the spreadsheet they can manipulate data, create new visualization and build internal dashboards.
Anuva Blog

What the recent SEMPO State of Search Marketing Report 2012 tells us - 0 views

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    Almost 90 percent of search marketers have indicated that the recent changes in the Google algorithm has had a very significant to significant impact on them.
Anuva Blog

Multi-Channel Funnel Reporting - 0 views

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    When an organization sanctions or makes provision for a marketing or advertisement budget they factor in all the different media that are used to spend this amount. However, very few actually try and analyze which medium contributed most to actual conversions.
Anuva Blog

Filtering E-Commerce Data for Accurate Reports on Revenue Generating Traffic - 0 views

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    Google has always strived to improve the way metrics are analyzed in Google Analytics. E-commerce is one such critical data subset that is very important.
Anuva Blog

Google updates its Mobile Apps Analytics Tool with increased Support and Reports - 0 views

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    Google had introduced its Mobile Apps Analytics tool on June 29, 2012. This vital tool was introduced keeping in mind the growing usage of mobiles as internet devices to use more than 600,000 apps offered in Google Apps itself.
Anuva Blog

Google makes Improvements to AdWords Interface to help you Improve your Campaign - 0 views

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    One new change that is sure to be welcomed by all AdWords users is the addition of the Keyword column in their search term reports section. This column displays the exact keyword that was identical to a visitor's query and that was instrumental in displaying your ad.
Anuva Blog

Spending on Online Video Ads set to double in 2013 - 0 views

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    Spending on online video ads increased by 27 percent during 2012 and is poised to almost double to 47 percent in 2013 according to a report by online video advertising firm Adap.tv.
Anuva Blog

Google Improves Link Attribution Features to Display Detailed Statistics - 0 views

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    Google's In-Page Analytics is an excellent tool that provides reports on click-through rates of your website. You can easily analyze performance of each webpage and make improvements to enhance the quality of your website.
Anuva Blog

Managing Conversions across Multiple Domains - 0 views

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    Operating multiple domains that offer exact or somewhat similar products requires detailed monitoring. You might wish to monitor and manage conversions across multiple domains so as to optimize your marketing strategy.
Anuva Blog

Bing Makes Rapid Changes - Adds Percent Change Metrics to Webmaster Tools - 0 views

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    It was only two months ago that Bing had redesigned its Webmaster tools. It had then brought in new reports, graphs, and other tools. A month later it added a new tool that allowed users to disavow links.
Anuva Blog

Why Microsoft removed age and gender targeting from its AdCenter - 0 views

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    What do you do when you realize that most of the self reported data you have been using for a targeted advertisement campaign is suspect? Well, you just remove the targeting capacity of such data. This is what Microsoft did when they realized that the data they had as regards to gender and age was inaccurate.
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