A/B testing is now the industry norm. For those who are still uninitiated A/B testing refers to testing two version of a webpage. This form of testing is easy and relatively inexpensive.
The economy seems to be turning around and this is the right time to attend expos and conferences related to your industry. The idea is to keep up with all the new developments to stay competitive as we head towards the holiday season of 2012.
Almost 90 percent of search marketers have indicated that the recent changes in the Google algorithm has had a very significant to significant impact on them.