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The Best-Ever Social Media Campaigns - Forbes.com - 0 views

www.forbes.com/...-cmo-network-social-media.html Old Spice youtube Burger King
shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    That's advertainment! Brands create buzz with Web videos, games, gimmicks.
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Digital fragmentation: sub-specialist silos and the 'special ones' - 0 views

econsultancy.com/...sts-silos-and-the-special-ones display Search marketing strategy SEO social
shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.
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The Formula for Effective Facebook Ads [REPORT] - 0 views

mashable.com/...nielsen-facebook-ad-report Facebook Facebook ad social impressions earned media
shared by Nathalie Allard on 08 Sep 11 - Cached
  • Nathalie Allard on 08 Sep 11
     
    In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of responses from 800,000 users to more than 125 Facebook ad campaigns by 70 different brand advertisers.
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Facebook Investor Roger McNamee Explains Why Social Is Over Read more: http://www.busi... - 0 views

www.businessinsider.com/roger-mcnamee-video-2011-7 social media technology trends ipad strategy
shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Elevation Partners and Facebook investor Roger McNamee, who is also a rock musician, gave an amazing talk recently where he goes over some of the biggest trends affecting the technology industry.
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Transmedia Design for the 3 Screens (Make That 5) - 0 views

www.useit.com/...3-screens-transmedia.html transmedia design mobile desktop user experience mobile user research desktop use small screens
shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought. I disagree.
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