The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
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2010 07 Ebook: Raise More Money Now(free upon registration) - 0 views
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Other free ebooks: * Is Your Nonprofit Facebook Page Worth It? Analytics and Measurement Techniques. Download Is Your Nonprofit Facebook Page Worth It with a special foreward from Katya Andresen. * The 8 Online Fundraising Changes You Must Make in 2010. Download 8 Online Fundraising Changes. * Homer Simpson for Nonprofits: The Truth About How People Really Think and What It Means for Promoting Your Cause. Download Homer Simpson for Nonprofits. * The Online Fundraiser's Checklist. Download the Online Fundraiser's Checklist. * 25 Steps to Fall & Holiday Fundraising Success. Download the 25 Steps to Fall & Holiday Fundraising Success. * (Online) Fundraising Campaign in a Box. Download this planning resource from Network for Good and FireFly Partners. * The Nonprofit Email Marketing Guide: 7 Steps to Better Email Fundraising & Communications. Download the Nonprofit Email Marketing Guide. * The Online Fundraising Survival Guide: 12 Winning Strategies to Survive & Thrive in a Down Economy. Download the Online Fundraising Survival Guide. * The Wired Fundraiser. This White Paper examines Wired Fundraisers and the effect they are having on the charitable sector. In this paper, we share three main findings from our work with Wired Fundraisers and then discuss implications for fundraisers of all kinds - from a mom who discovers she has MS to the head of development at a major aid agency. Download the Wired Fundraiser. * The Online Fundraising Handbook. Written in 2004, the Online Fundraising Handbook is a 92-page downloadable guide on raising funds online, making your web site more effective, mining for new donors and much more. Download the Online Fundraising Handbook.
Integrating ICT into the classroom: - 0 views
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Here are some amazing and jaw drapping use of technologies. Capturing audio interviews, using animation, stop-motion, etc., etc. Although someo f the tools are for children, you can change the context, tools and techniques to help other target audiences.
6 Powerful Social Media Persuasion Techniques | Social Media Examiner - 0 views
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Fab post by socialmedia examiner. All principles extracted from Cialdini's seminal book persuaion: http://bit.ly/influenceByCialdini Maybe you lot should check out this valuable resource ;-)
Finding Connections: How Do the Parts of the Brain Interact?: Scientific American - 0 views
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As our understanding of the brain has improved, however, it has become clear that a more accurate model depends on how these modules are wired together in circuits. A technique called diffusion tensor imaging (DTI) gives us a tool to probe the nature of those connections. A recent study suggests, for instance, that the more a person seeks out new experiences and relies on social approval, the stronger his or her wiring is among brain areas involved in reward, emotion and decision making.
South West Forum News - 0 views
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"Building Cohesive Communities: What frontline staff and community activists need to know 20/10/2009 This CLG publication provides guidance at a glance for frontine workers on techniques which can help build community cohesion."
YouTube - Inspirational Video Technique - 'His'-story telling via animation! - 2 views
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What could we take from this to tell our stories in a mory funky way? mix in crazytalk, stop-motion? Still Motion zoom animation?
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I love this. Simple but effective - I'd never heard of Tesla! Lots of ideas here. Thanks for sharing.
The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views
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Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
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mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
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Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
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Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
how to write a business plan, sales plans, marketing strategy, free templates, examples... - 0 views
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useful site for planning, strategy etc plus templates and other downloadables
Stanford Social Innovation Review : Articles : Money to Grow On (September 6, 2008) - 0 views
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The common deal breaker? A sustainable funding model. Nonprofits can likewise use this process to figure out whether and how they can attract growth capital.
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In the for-profit world, the term “investment” has clear meaning and investors have sophisticated techniques for spotting and growing the most promising companies. Yet foundations and other nonprofit donors have not developed similar clarity or approaches. As a result, the nonprofit sector’s greatest gems often languish well below their full potential. By better translating for-profit concepts, donors can learn how to scout out and grow the best nonprofits. Likewise, certain nonprofits can take a page from business’s playbook and learn how to attract cash for expansion.
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A sustainable funding model can be used by Nonprofits as part of theprocess to figure out whether and how they can attract growth capital! - think like the business world! A further summary in the bubble on the page ;o)
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