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william doust

17 Ebooks gratuits sur e-reputation, personal branding et jobs | Etudes en marketing, H... - 0 views

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    Personal branding, and branding ebooks - free eBooks.
william doust

Publications | M+R Strategic Services - 0 views

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    Fab free PDFs from US about online campaigns, fundraising, online giving. US based, but some of the principles play across the great pond - with some regional tweaking of course. Enjoy ;-)
william doust

How to protect and profit from your ideas | Web Design, Internet Marketing an... - 0 views

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    Another resource via tweeter.
william doust

Are You Using Video to Show off Client Love? | Bootstrapping Guerrilla Marketing Blog - 0 views

  • Are You Using Video to Show off Client Love?
  • Are You Using Video to Show off Client Love?
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    Power of web video to influence & persuade: how are you using your video in your services and for service users?
william doust

It's Complicated - beyond demographics - 0 views

    • william doust
       
      Does not psychographics cover some of this A-typical behaviour beyond the demographics usual suspects?
    • william doust
       
      wasn' this the case for Sony's 1st incarnation of the play staion, whose larges buyers were 30yr olds?
  • influentials
  • raditional way of dividing consumers by traditional demographics isn't enough anymore
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    This article looks beyond your usual cookie cutter demographics, because we don't all behave in the cookie-cutter style we are expected to behave like. This is where "psychographics comes in" - but not covered, although hinted at between the lines.
william doust

Purpose, Cause and the New Brand Attributes - 0 views

    • william doust
       
      values behind branding ;-)
    • william doust
       
      appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  • Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
william doust

The Hidden Bias Of Social Media Sentiment Analysis - Business Exchange - 0 views

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    socialmedia monitoring insights and review...
Elizabeth Borg

how to write a business plan, sales plans, marketing strategy, free templates, examples... - 0 views

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    useful site for planning, strategy etc plus templates and other downloadables
william doust

Brands set sights on big screen ambitions - 0 views

    • william doust
       
      This Marketing Week article relating to documentaires, could be re-interpreted in terms of... How could mini documentaries of your activities and actions have an impact on volunteers, funders, and fundraisers?
    • william doust
       
      Virgin has a website from which you may be able to capitalize on your min documentaries: http://www.diigo.com/0738h
william doust

New website aims to raise millions for charity - Third Sector - via char vidz - 0 views

  • New website aims to raise millions for charity
  • The site, See the Difference, will feature a collection of short films through which charities will be able to explain to the public how their projects are run.
    • william doust
       
      Wot about the impact of your films in terms of the "documentary format"?
    • william doust
       
      Interestingly I was speaking to someone about this....
    • william doust
       
      marketingweek has an article here... http://www.diigo.com/0738f you may get a preview once and then you will have to register, or you may be unlucky. This was in the marketing week iuss 27 august 2009
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    new charity videos platform to hel raise money. Viring involved ;-)
william doust

Razorfish :: Slant - 0 views

    • william doust
       
      here's a blogpost relating to this pdf: summaries and highlights: http://bit.ly/soc-influ-blogpost
  • Fluent: The 2009 Razorfish Social Influence Marketing Report
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    trends and funky stuff in the social web ;-)
william doust

Experience Clinic Blog » Blog Archive » Emotions will Drive or Destroy value ... - 0 views

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    fab post and podcast - we could do this service too ;-) it's about emotions and value creation...
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