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Ultimate How-To: Grow Your Social Media Network

Social Change and the Connected Age

Connectedness does not come from technology but is facilitated and strengthened by it. The greatest challenge for nonprofit organizations and their leaders in the connected age is recognizing that using social-media tools is easy compared with adopting a new mindset for social change. Today, nonprofit groups are part of a larger network or ecosystem of people, organizations, resources, and information. Relying on old-fashioned, top-down management approaches for setting activist agendas and designing fund-raising and volunteering efforts will lead inevitably to disappointing results. Power is shifting from institutions to individuals throughout society. We have seen what happens when people can barter and sell goods without a middleperson on eBay, and when we can watch what we want, when we want, through YouTube. The same sorts of shifts are happening quietly in the nonprofit world. Anyone can create and post a video of what they think their Congressional representatives do all day as part of the "Congress in :30 Secs" campaign organized by the Sunlight Foundation. Volunteers can document the connections between campaign contributions and legislation as part of the Genocide Intervention Network. Donors can pick a school and a specific project to support as part of the DonorsChoose Web site. Successful connected-age organizations are those that facilitate broadly representative networks of social activists — not necessarily organizations with the biggest membership lists or the most money in their coffers. These days, young people, in particular, are not likely to join behemoth membership organizations. Instead, they go online to express their views and instantly connect with individuals and communities interested in their issues and concerns. They also self-organize for social action as so many did in joining the immigration marches last spring.

HOW TO: Manage Multiple Social Media Profiles

CRM Doesn't Go Far Enough: Somehow We Left the Customer Out of Customer Relationship Management."

Facebook Won The Conversation Battle Published in March 14th, 2009 Posted by robdiana in Social Media Well, it took several days, but I finally got the new Facebook homepage. With this redesign, Facebook realized the battle is for conversation. Conversation makes a site more of a destination for people, and the new redesign is completely targeted towards this. As much as sites like Twitter and FriendFeed have been battling for the conversation destination title, I warned that Facebook could just decide that they need to own something. Facebook has just won the conversation battle. Why? The reasons are fairly simple. First, they have almost 200 million users staring at the “What’s on your mind?” prompt. All of the other social sites combined do not have anywhere near this number of unique users. You will probably not hear this from many bloggers, because they tend to be early adopters. Those people, myself included, will stick with Twitter. This is about the mainstream. Facebook is most definitely a mainstream site. One killer feature they have that Twitter does not is lists. I quickly created lists for groups of my Facebook friends and was able to view their updates without the noise of the “news feed”. There are even predefined filters for photos, links and videos. Search capabilities are a glaring omission, but that is not as important to the mainstream user. That is only important for people building third party applications.

The other big reason that Facebook may be crowned king is that all of the social sites in the conversation battle have either written a Facebook application or have their feed being pulled in as status updates. It is fairly simple to import your Google Reader shared items, your Twitter status updates, your FriendFeed and SocialMedian activity. The lure of a potential audience of 200 million users is too great to not create some hook into Facebook.

Free media just as valuable as paid-for

Free media is as valuable as its paid-for equivalent